Hydrate Marketing

06/03/2026

🥓 Breakfast sandwich day at Cloudport, Dan's favorite coworking spot! At least twice a month the awesome staff cooks these up, and we make sure not to miss them. 😉

06/02/2026

☀️ Always fun to work on a new social media giveaway for Jake's Wash & Storage! 💦

☀️ Summer may not be “officially” here yet, but we’re beyond ready for it and are kicking off the season with an exciting giveaway! Here’s how to get your name in the mix to score 5 EXTREME car wash coupons to be used at our Enfield or New London car washes (a $125 value!) ⬇️🚗🚿

❤️ Like OR comment on this post
✅ FOLLOW Jake's Wash & Storage (We’ll be checking!)

That’s it! Good luck, players - we’ll choose the winner in 2 weeks! (And watch out for scammers and impersonators, although luckily we haven’t been seeing them in our recent giveaways. 😊)

06/01/2026

👀 After creating Lyn Swett Miller’s brand identity last year, our next step was bringing it to life online!

We developed a custom website that showcases Lyn’s photography, keynote speaking, blog content, and professional background in one cohesive, easy-to-navigate space. Every page reflects her unique brand, incorporating her color palette, typography, logo variations, and overall visual style to create a consistent experience from the first click to the last! 🔗

Beyond the design, we focused on functionality and user experience. We organized content into clear, intuitive navigation, optimized pages for search engines (SEO), integrated email subscription forms, and ensured visitors could easily explore Lyn’s work, learn about her story, and connect with her. 🙌

Check out the full site here: https://lynswettmiller.com/

05/28/2026

When we talk about SEO (Search Engine Optimization), the acronym GEO often comes up and that can have two meanings: Generative Engine Optimization (optimizing for AI tools like ChatGPT) or Geographic/Local SEO.

💡 Here’s a fun fact for you: Geographic searches actually fuel Generative Engine Optimization!

AI models like Google’s AI Overviews rely heavily on third-party validation. When a user searches for a local service like “Best coffee shop near Lebanon, NH”, AI systems scan the web for consistent data. They look for your business mentioned on local directories, Google Maps reviews, and community forums.

In other words, simply trying to rank on traditional Google isn’t enough; your localized, real-world reputation across the web also gets your brand summarized and cited by AI engines!

We’re valued team members providing strategic marketing, research, social media marketing, branding, graphic design, PR, email marketing, copywriting, content marketing, advertising, digital media, and website design.

05/20/2026

If you’re already using AI tools like ChatGPT, you'll understand that the output is highly dependent on your input. Without specific direction and brand guideline context, your content risks sounding just like everybody else.

💡 With a Custom GPT, all the essential information that makes your business you is already there. The AI is guided on your documents, website, product sheets, and tone of voice. It’s a version of ChatGPT that deeply knows your world and speaks exactly like your brand!

Ready to learn more? Get started here: www.hydratemarketing.com/custom-gpt-builds 🔗

05/17/2026

Watch this trifold brochure come together from scratch 👀

Every design element - from layout and typography to color and imagery - works together to shape how your audience sees your brand. At Hydrate, our team creates visual assets that feel cohesive, polished, and unmistakably you!

See more about how how we help businesses create stronger visual identities here: https://www.hydratemarketing.com/graphic-design-services-visual-branding 🔗

05/14/2026

Come along with Heidi and Madison for a day in the life of content marketers! We spent the morning at Vermont Institute of Natural Science (VINS) for an immersive tour and a content shoot including strategic photos and videos. From brainstorming to filming, we’re hands on and fully involved with the organizations we work with! 📸

05/04/2026

Cool news - Madison is now an ambassador for the Upper Valley Business Alliance! This means she’ll act as a mentor for members, helping them leverage the UVBA’s resources, find answers to questions, and make the most of their membership. If you’re part of the UVBA or are considering it, reach out to her! 🙌

04/29/2026

🙌 Madison and Clara spent the day working in White River Junction yesterday, starting at Putnam’s vine/yard to take a few calls! They later made their way down to Phnom Penh Sandwich Station NH for lunch, then back to the office to wrap up the day. Of course, they did a little window shopping along the way! 👀

04/27/2026

💙 Over the past year we’ve had the amazing opportunity to work with LISTEN Community Services on a variety of marketing initiatives!

One project that we were particularly honored to support is the “Change that Counts” program, where Thrift Store shoppers can round up their total or drop change in a cash box, directly funding LISTEN’s many programs that benefit the Upper Valley community.

A year ago, this effort was simply known as the “round-up” program. It needed a more strategic identity and supporting promotional materials. Working closely with the LISTEN team, we developed a meaningful program name and designed an on-brand wordmark, which was then rolled out across in-store signage and digital communications!

The impact speaks for itself. With these updates, the program raised more than ever before this fiscal year - bringing in $13,791 from July through March alone. 🙌 We’re proud to have played a role in this work and are excited to see where future collaborations take us!

If you have an existing brand and want to launch new initiatives that feel cohesive and intentional, we can help with strategy, design, and more. Learn more here: hydratemarketing.com/brand-strategy-consulting-branding-services 🔗