Business Advisor Michael Herrera

04/20/2020

Remember this Wrapper

Did you know during WWII Wrigley Chewing gum was not able to produce its popular flavors? They announced because production output was needed for fighting soldiers they couldn’t continue production of Wrigley Spearmint, Doublemint, and Juicy Fruit gums to the public. They took these brands off the market and dedicated completely to U.S. armed forces.

However, to ensure the rest of America would not forget their product, they implemented a memorable “Remember this Wrapper” ad campaign. The campaign kept Wrigley Chewing Gum in the minds of the public, even if not in their mouths. In 2008, Mars announced that it would acquire Wrigley for approximately $23 billion. Now fast forward to present day. We can learn a valuable lesson. It shows that your products matter. Customers are absolutely paying attention and End-users care about your goods and services. I believe a surge is coming and business, like Wrigley, have a chance to be setup to grab market share.

Bonus:
In 1915, Wrigley organized the first-ever national direct-marketing campaign, shipping sticks of gum to every address listed in U.S. phone books.

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The world’s leading companies rely on Dynamic Signal to dramatically drive business growth by developing a workforce that’s connected, engaged, and activated.

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With a client at Corner Bakery

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Cigar Room in Lee's Summit, Family owned and great people!

01/25/2019

Check out this link by Motortrend

Audi has debuted a new electric four-door coupe at the Los Angeles auto show. Called the E-Tron GT, the model delivers a whopping 590 hp from its all-electric powertrain. The Audi E-Tron GT will begin volume production in late 2020, following the launch of the E-Tron SUV and E-Tron Sportback. A lith...

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Check out this link by Social Media Today - Latest News

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In a digital world, It just makes sense to let Artificial Intelligence (AI) find the lowest cost per lead on the internet. Machines just think faster.

Your customers are multi-device and multi-channel - which means your marketing approach should be, too. We talked to marketers from Nationwide and Office Dep...

06/21/2018

Lets get a coffee and talk about Thryv

Thryv is the only all-in-one management software built for small business. And while it’s built for small business, there’s nothing small about what it can d...

06/14/2018

Check out this link by Adweek Feed

Creators are more eager to collaborate on projects that leave lasting impressions.

06/06/2018

Check out this link by Social Media Today - Latest News

Video content has become a key consideration for all marketers, with video driving significantly better response than other formats. Check out these video marketing stats.

05/15/2018

https://emp.thryv.com/site/7hba80mrz5we4ff1

Thryv’s local business automation software helps thousands of local business owners automate their most essential business functions so they can get back to doing what they love – running their businesses.