TaxProMarketer

10/21/2026

Congratulations to one of our content writers, Ashley, on tying the knot! We're praying for unity and lasting happiness as they begin this beautiful new chapter together.

09/29/2026

We did a team check-in at TPM and asked everyone to fill in the blank: "I work best when I have ______ next to me."

We expected coffee. We got coffee. But we also got:

☕ Someone who needs a minimum of three beverages (Sam Weaver, we see you)
🌕 Someone who works best with coffee during a full moon (okay Jeus Joshua Clemente)
😂 Someone who works best with nobody next to them (Tanya Shapovalova, fair)
🐱 Other notable answers included one cat. One dog. Two work besties. And someone (Mary Hester) having Kendrick Lamar turned all the way up.

How would you fill in the blank?

09/28/2026

The lead you think ghosted you might just be busy.

They filled out your contact form on Monday, you replied, then... nothing. So you move on to the next one.

But what if that person didn't lose interest or choose someone else? What if something went wrong with payroll, or their kid got sick, or they're just buried in the day-to-day of running a business?

Following up even just 𝘰𝘯𝘦 𝘮𝘰𝘳𝘦 𝘵𝘪𝘮𝘦 could be all it takes to turn that "lost lead" into a new client.

Setting up a simple follow-up sequence can keep the conversation going without requiring you to remember every lead or manually send every email.

09/24/2026

More returns does not always mean more revenue. One of our clients filed 𝘧𝘦𝘸𝘦𝘳 returns last year and made $100,000 more.

Ann has been with us since 2013. This past tax season, her firm brought in over $100,000 more in revenue than the year before, while actually filing fewer tax returns.

The difference was the type of client coming through her door. Instead of price-sensitive clients who just needed a basic return, her firm started attracting what she calls "premium leads." These are clients who need their returns done but also need 𝘮𝘰𝘳𝘦 of what she offers - like payroll, bookkeeping, tax planning, and tax resolution services.

If you're looking to grow your firm, let Ann's story be an example that there's a path to growth that isn't just focused on increasing the 𝘷𝘰𝘭𝘶𝘮𝘦 of work.

You can hear more of Ann's story on our YouTube channel. We'll link the video in the comments.

09/23/2026

Tax resolution demand runs year round, and the taxpayers facing IRS enforcement right now are actively searching for help. If they found your Google Business Page and your website and saw proof of what you could do, they'd probably choose you.

If you want to find out how to get more tax resolution clients, TaxProMarketer's CEO Christian Jones and Director of Sales Noah Jenks are walking through two strategic marketing moves for attracting those clients this Friday at noon. It's free to attend, plus you earn an hour of CPE for attending. Register at the link in the comments.

09/21/2026

We say this with love... stop it!!

Copying and pasting raw AI content onto your firm's website is going to seriously impact your online 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺.

Between "report as AI slop" options showing up on social platforms and the increase in AI watermarking from major AI platforms, search engines and humans are getting better and better at spotting it.

Instead, of letting AI be your voice, use it as a tool to ideate, research, brainstorm, and outline.

Then, write the basis of the content yourself so it has a starting point of what your thought process is like and how you word things. If you still insist on using AI to do the writing too, make sure to edit it heavily and 𝗵𝘂𝗺𝗮𝗻𝗶𝘇𝗲 it. AI content is fluffy and lacks specfics. It can only regurgitate what it's pulling from other online sources. But you have unique specific content that it won't have access to, like client stories, real-time data on how you saved your clients money on taxes, the impact of tax laws on business owners, projections, and charts and tables, etc. So adding in your own content is going to be completely necessary.

Otherwise you end up in an echo chamber of regurgitated pabulum.

Write the way 𝘺𝘰𝘶 talk to clients, not the generic way a chatbot would.

09/18/2026

What should you be doing for your accounting firm before the end of the year?

A lot of things... But one that pays dividends in January is building up your Google profile now.

Here are 6 ways you can boost your Google page through the end of 2026:

1. Ask anyone who you helped to make the October extension deadline to leave you a review.

2. Reach out to your list of clients and ask them to share a specific part of their experience in a review.

3. Set up a reward system for your team for getting Google Reviews.

4. Designate someone to post to your Google Business Page at least once a week.

5. Double check that every part of your Google Business page is filled out and optimized for the right keywords/categories.

6. Look at what your competitors are doing on their Google business page and see if there's something you're missing that you could add or implement.

Getting reviews and optimizing your page now will ensure that your Google Business Profile is working for you during tax season.

09/18/2026

Does AI Leave A Watermark On Your Accounting Website Content?

Does AI leave a watermark on your accounting blog? Learn how search engines detect computer-written text and how to guard your organic rankings.

09/16/2026

Consistent reviews, weekly email, social media, Google Ads, top 5 keyword rankings, and a 20%+ website conversion rate? That's what it looks like when you’ve got TPM behind you.

09/14/2026

Accurate. Painfully accurate.