Letters by Lisa

04/08/2026

Most entrepreneurs are building their funnels backwards.

They create a website, throw up some content, and hope people magically convert. Then they wonder why their sales pipeline feels like a leaky bucket.

The truth? Your funnel should be designed around a specific problem you're solving, not just a general "get more customers" vibe.

Lead generation funnel? Perfect if you're struggling to build your email list. Content funnel? That's your play if you want organic traffic doing the heavy lifting while you sleep. Webinar sign-up funnel? Ideal when you need to showcase your expertise and fill seats.

Here's what I'm noticing with the service-based businesses I work with: the ones winning aren't using one-size-fits-all approaches. They're identifying their actual bottleneck (is it getting leads? booking calls? filling events?) and then building a funnel that solves that specific challenge.

That's where ServiceTrades.AI really shines. You get AI-powered automation that builds these strategic funnels for you, tracks what's working, and adjusts in real time. No guesswork. No wasted budget.

What's your biggest funnel frustration right now? Are leads hard to come by, or is it converting the ones you have?

An overview of well-performing funnels for more sales to your business on autopilot. Learn here how to implement these funnels in no time.

04/08/2026

Registration deadlines are sneaking up on teams right now, and I'm noticing something interesting. So many entrepreneurs and team leads are treating these administrative tasks like they're optional extras when they're actually the foundation of everything that comes next.

Think about your business for a second. How many critical deadlines are you juggling? Team registrations, vendor selections, kit decisions, event preferences. Each one has a real deadline. Each one requires intentional action.

The teams that thrive aren't the ones hoping everything works out. They're the ones with systems in place. They know their deadlines. They mark them down. They execute.

This is exactly why I'm so passionate about helping entrepreneurs build businesses with the right infrastructure from the start. When you have a clear system for tracking what matters, you stop scrambling at the last minute. You make confident decisions instead of reactive ones.

What's one deadline you've been putting off that's actually important to your business right now? Sometimes naming it out loud is the first step to actually handling it.

Access official FIRST Robotics Competition game materials, robot build kits, and resources to help your team design, build, and compete with confidence.

04/08/2026

Your email list is probably your most underutilized asset right now.

Think about it. You're pouring energy into Instagram, TikTok, Pinterest—all platforms where the algorithm decides if people see you. But your email? That goes directly to people who already said yes to hearing from you.

The problem is most entrepreneurs treat email like a broadcast channel. Blast out a newsletter, cross fingers, move on. And then they wonder why open rates tank and nobody's clicking through.

Here's what actually works: treat your emails like 1-on-1 conversations. Know who's on your list. Know what they actually need right now. Are they just discovering your services? Send them something that builds trust. Are they ready to buy? Give them the push they need.

The businesses I see winning aren't the ones with the biggest lists. They're the ones who understand that every email is a chance to show their people they actually care about solving their problems.

What's your email strategy looking like right now? Are you speaking to your people or just at them?

09/26/2025

My favorite project so far! The artwork is phenomenal!

08/01/2025

What I've been working on for the last few weeks: "The Pirates".
Writer: Doug Peterson
Editor: Kelly Ayris
Artist: Wagner Reis with additional effects by Juan Reis
Colors: Mark McNabb
Letters: me

05/27/2025

Tip for artists: please draw the characters in each panel in script order. Here's an example where we thought we might be able to flip the image (first image) but there's a problem. George Washington was right-handed! So, I had to use the original layout with awkward speech bubble placement.

01/31/2025

Lettering finished today for "Booker" - biography of Booker T. Washington.
Writer: Doug Peterson
Editor: Kelly Ayris
Pencils: Marcio Abreu
Inks: Chris Ivy, Jason Moore
Colors: Mark McNabb
Letters: Lisa McMahon
Production Design: Lisa McMahon, Stephen Soltau

01/31/2025

Going to the printer on Monday: "The Resurrection"
writer: Art Ayris
editor: Kelly Ayris
pencils/inks: Edu Menna
colors: Wilson Levy
letters: Lisa McMahon
production design: Lisa McMahon,
Stephen Soltau, Saida Temofonte

01/31/2025

Now available: "Many Paths to God?" from Kingstone (https://kingstonecomics.com/products/many-paths-to-god)

01/16/2025

Comic industry friends, how are you managing your business? I use Honeybook (strange name, I know, but it's a great product!). I have my invoicing, contracts and proposals, email threads, design approvals, scheduling and so much more. You can try it out for free and right now you can save 30%.

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01/03/2025

What I'm working on today -
May I be faithful to use the talents God has given me!