12/17/2025
This year's Black Friday was one for the record books, and the overall holiday season is following suit. AI-powered deal brokers directed an 805% boost in AI traffic, according to Adobe. AI agents handle the search process, model comparisons, and even checkout.
The unspoken reality is that this season’s “winners and losers” in retail are already decided before consumers type their first query.
See what this means going forward: https://ciniva.com/notes/reflecting-on-this-years-record-shattering-black-friday-with-ai-use/
