06/05/2026
Alex McArthur helped scale three brands you definitely know: Purple, Kizik, Tovala.
Today, he's sharing a hard truth: most brands are afraid of their own customers.
On Sweet Takes, Alex breaks down the philosophy behind some of Utah's best brands, why companies that win are the ones willing to experiment and take a real stance, and what happens when you really listen to what customers are telling you.
He's driven billions in DTC sales, and his take is clear: be bold, have opinions, and let people disagree with you.
Catch the full episode in the comments.