Roster

03/24/2026

We’re excited to be one of the sponsors at Ecom Elevated this spring presented by !

This event is bringing together 350+ e-commerce leaders, from startups to established brands, for two days of learning, collaboration, and real, actionable insights.

If you’re in e-commerce, this is one worth showing up for.

🎟 Use code ROSTER for 30% off your ticket.
For more information visit the link in our bio "Ecom Elevated Spring 2026 tickets".

See you there! 👋

03/10/2026

In this week’s Tech Tip Tuesday, we walk through Custom Properties and how they help you collect and organize important information about your ambassadors.

Custom properties allow you to create custom questions or fields that capture the data your program needs. You can use them in application forms, campaigns, or internally within Roster to keep ambassador information organized and easy to manage.

In this video, we show you:
• Where to find and create custom properties
• The different field types you can use
• How to filter and search contacts using custom property data
• Where custom properties appear across the platform

If you’re looking for a better way to track ambassador details and keep your contact data organized, custom properties make it easy.

👉 To learn more, visit docs.getroster.com or reach out to your Customer Success Manager.

03/03/2026

In this Tech Tip Tuesday, we break down what Magic Links are, where to find them in your Roster portal, and how to send them to your ambassadors. Magic Links eliminate the hassle of remembering usernames or passwords by securely granting instant access to the ambassador portal.

You’ll learn how to send Magic Links directly through email, how they’re automatically included in campaign, action, and community notifications, and how ambassadors can use them to quickly log in anytime.

We also walk through best practices — including how ambassadors can bookmark their portal or save it as an app on their phone to ensure they never lose access.

If you’re looking to streamline the ambassador experience and reduce login friction, this video is for you.

👉 Have questions about Magic Links? Reach out to your Customer Success Manager or visit docs.getroster.com to learn more.

02/24/2026

Contact Tags help you organize and customize your ambassador program — without creating multiple programs.

In this week’s Tech Tip Tuesday, we walk through how to create and manage tags, how to search and filter contacts by tag, and how to use them for referral reward overrides, product limit overrides, campaign targeting, and reporting.

If you’re looking for an easier way to segment ambassadors, personalize rewards, and analyze performance by group, this video will show you how tags make it possible.

👉 Have questions about setting up tags or overrides? Reach out to your Customer Success Manager or visit docs.getroster.com to learn more.

02/17/2026

Leakproof Codes help brands protect their discount strategy and keep attribution clean.

In this Tech Tip Tuesday, we walk through what Leakproof Codes are, how they work inside Smart Links, and where to enable them in your Roster portal. You’ll see how leakproof codes generate dynamic discounts behind the scenes, how they help reduce code leakage, and how they improve tracking for Shopify brands.

We also cover how to configure your leakproof discount rules — including our newest update that allows you to choose between one-time use or multiple-use codes, depending on how you want discounts redeemed.

If you’re looking for more control over discount distribution and reporting in your ambassador program, this video will help you get started with Leakproof Codes.

👉 Have questions about setup or best practices? Reach out to your Customer Success Manager or visit our help site at docs.getroster.com to learn more.

02/10/2026

Earned Media Value (EMV) helps brands understand what ambassador content is actually worth in real dollars.

In this Tech Tip Tuesday, we walk through what EMV is, how it’s calculated, and where you can find it in your Roster portal. You’ll see how EMV shows up in reporting and analytics, how it helps compare organic ambassador content to paid media, and how to identify which creators are driving the most value.

We also cover how to configure EMV rates in your settings so the numbers reflect how your brand values impressions and engagement.

If you’re looking for a clearer way to communicate impact and ROI from your ambassador program, this video will help you get started with EMV.

👉 Have questions about EMV or want help configuring your rates? Reach out to your Customer Success Manager or visit our help site at docs.getroster.com to learn more.

02/03/2026

Smart Links are now the recommended way to manage referrals in Roster.

In this Tech Tip Tuesday, we walk through how Smart Links compare to legacy referral links, why many brands are choosing to switch, and what to expect when migrating. You’ll see how Smart Links work in both the brand portal and the ambassador experience, plus how they help teams manage tracking, attribution, and discounts more effectively.

We also cover discount options, including leakproof codes for Shopify brands and shareable discount codes for both Shopify and non-Shopify stores.

If you’re still using legacy links, this video will help you understand what’s different, what’s improved, and how to get started with Smart Links at your own pace.

👉 Have questions about migration, discounts, or setup? Reach out to your Customer Success Manager for guidance or access our help site, docs.getroster.com to learn more on Smart links.

09/30/2025

Shoutout to for this awesome UGC for Caraway Home

03/20/2024

We launched on Product Hunt! Give us an upvote! ➕

Ignite your e-commerce growth with Roster. Convert customers into motivated brand ambassadors and affiliates who boost awareness, sales and build a thriving brand community of long-term customers.

01/31/2024

Feeling a Chill in Your Marketing? ❄️ Let's Warm It Up! 🔥

Got that winter marketing frostbite? It's time to ignite some warmth!

Let your creators and brand ambassadors be the cozy fire your audience gathers around.

🌟 Ready for some warm-up exercises? Check out our hot guide for sizzling winter marketing ideas: www.getroster.com/blog/winter-marketing-ideas ☕

Heat up the season with amazing winter marketing ideas and brand ambassadors. Get 26 ideas and campaigns to make the most of winter.

01/26/2024

����️ Ever wonder why we reach for our wallets and hit that 'buy' button? It's all about the simple pleasures, the relief from discomfort, and, let's not forget, the essentials! 💡

We all crave a little delight and seek out ways to soothe our pains. And when it comes to shopping, it's these desires that often guide our choices. But let's get back to basics—the truth is, we purchase because we NEED. Whether it's the food on our table, the clothes on our back, or the roof over our head, necessity is the mother of all purchases. 🏠👚🍎

Innovation and quality? Absolutely—they're the cherries on top! 🍒 But without a genuine interest or need, the fanciest features in the world won't make a bit of difference. So, the next time you launch a product, remember: tap into what customers truly need and desire, and you've got the winning ticket! 🎟️✨