97th Floor

97th Floor 97th Floor elevates brands we believe in, through creative and innovative digital marketing strategies.

97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver. Day to day, we work with start-up to enterprise clients, including ESPN, Adobe, Vivint, BlueCoat, Discover, O.C. Tanner, Dell, Nu Skin, Time Warner, Mozy, and many others.

97th Floor started in 2005 and has been r

ecognized as one of the leading agencies in the world. We're the only agency in Utah on the Moz Recommended List and speak at industry conferences all over North America and Europe. Focused on building partnerships and lasting relationships with our clients, we believe in working with companies whose vision, people, product and/or services inspire greatness.

97th Floor's company culture is strong and the leading principle is that great colleagues create a great workplace. We strive to only hire and retain "A" players and grant the gift of being surrounded by amazing people that excel at their craft. We never stop learning, testing and challenging ourselves and each other. We show our values through hiring, promoting and rewarding individuals that demonstrate values such as curiosity, passion, innovation, honesty, selflessness, judgement, etc. We are winners and extremely competitive, but at the end of the day we are a close-knit team that does whatever it takes to help our fellow team members succeed. While we are winners overall, we never shy away from failure and more often than not, we celebrate failure. We believe that if we have the fear of failure in our culture, then our creativity and innovation will cease to exist. We empower each employee with autonomy, mastery and purpose.

09/03/2026

AI adoption isn’t a time cost. It’s a time investment. You don’t get the return immediately, you get it once the workflows are built.

45 minutes a day. That’s the block Pete Larkin uses to make it happen.

Listen to Pete Larkin’s episode of The Campaign wherever you listen to podcasts.

08/27/2026

AI doesn’t make ethical judgments.

Robert Cialdini pointed this out and it’s worth sitting with. The technology can tell you how to increase your odds of a yes. It has no opinion on whether that yes is good for the person giving it.

That judgment call is still ours. Every time.

His line: it’s not just about generating a yes. It’s about generating a yes in a way that’s morally acceptable, one where both sides actually benefit.

Easy to skip that step when a model can spit out the persuasive angle in two seconds. Worth not skipping it.

Listen to Robert Cialdini’s episode of The Campaign wherever you listen to podcasts.

08/13/2026

Most marketing teams hit the same wall. You ask finance for more budget, and the first question is where it’s working. So you point to the last-click channel, because it’s easiest to defend.

But that number rarely tells the whole story. Ted Coxworth says most brands already know it takes more than one touch to close a sale. The real challenge is proving that to finance in a way that actually changes where the budget goes.

Catch the full episode of The Campaign wherever you listen to podcasts.

08/06/2026

AI Overviews. The hardest thing to track in digital marketing.

No last click. No clean path to your site.
Just citations and correlations.

Ted Coxworth breaks down why media mix modeling is stepping in where attribution can’t.

Catch the full episode of The Campaign wherever you listen to podcasts.

08/04/2026

The old funnel was search, click, convert. Kevin Indig says that doesn’t hold anymore, people barely click citations or links in AI search.

The only attribution that actually works now is self-reported: asking people how they found you after a purchase or signup.

Catch the full episode of The Campaign wherever you listen to podcasts.

07/28/2026

Rank tracking assumed one search engine, ten positions, up or down. Kevin Indig says that model doesn’t hold anymore.

Prompt tracking is closer to polling, an occasional read rather than a precise score, because every AI chatbot experience is basically unique. Prompts have gotten so long that two people rarely ask the same one.

Catch the full episode of The Campaign wherever you listen to podcasts.

07/23/2026

Specialties didn’t make marketing better. They boxed it in.

Now the lines are blurring. Marketers becoming engineers. Designers becoming developers.

Sam Brown says that’s not a threat, it’s a way back to doing great marketing.

The focus now: bottom line metrics. Revenue.

Catch the full episode of The Campaign wherever you listen to podcasts.

07/21/2026

Crawled isn’t cited. Cited isn’t trusted. Kevin Indig breaks down the pipeline most brands get wrong, and why trust decides who actually wins in AI.

Catch the full episode of The Campaign wherever you listen to podcasts.

07/15/2026

No keyword database. No search volume. No shortcuts.

GEO runs on something else entirely: real buyer understanding.
Sales team interviews. Customer conversations. Actual pain points, not guesswork.

That’s how 97th Floor builds a GEO strategy that works.

Catch the full episode of The Campaign wherever you listen to podcasts.

07/09/2026

Clicks aren’t the whole picture anymore.

So what do you track instead?

Citations. Referral channels. Brand mentions.

One of those gets watched closer than the rest, because showing up as the recommendation now sets up the win for later.

Catch the full episode of The Campaign wherever you listen to podcasts.

Address

2600 W Executive Pkwy, Ste 180
Lehi, UT
84043

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18013411986

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