Hook PR & Marketing

Call Directions Website Contact the business

Hook PR & Marketing Inclusive marketing and communications for growing nonprofits and businesses.

We bring strategy, storytelling and sensitivity together to create messaging and marketing that builds trust.

09/30/2026

The Zip Code Wilmington website redesign began with a practical question: What does a prospective student need to know when deciding whether the program is right for them?

Working with the Zip Code team, we organized the site around that decision. The new structure brings together key details about the program and gives Zip Code more room to explain what students can expect.

The website is still in development. Here’s a glimpse through a few of the design mockups.

Good ideas become more useful when a team knows where to focus.Strategy & Messaging helps nonprofit and foundation teams...
09/23/2026

Good ideas become more useful when a team knows where to focus.

Strategy & Messaging helps nonprofit and foundation teams set priorities and develop language they can use across the organization.

The work starts with a review of current communications, including what’s already working well. From there, we recommend what needs attention and where to focus next.

Learn more: hookpr.com/communications-strategy

Family comes first for our CEO Patricia Rivera. Her two adult children are at the center of her life, and Frankie, her d...
09/18/2026

Family comes first for our CEO Patricia Rivera. Her two adult children are at the center of her life, and Frankie, her dog and Hook’s chief morale officer, is usually nearby.

When she isn’t working, Patricia enjoys outrigger paddling and is completing a meditation teacher practicum. She hopes to share a practice that has become meaningful in her own life.

Patricia cares deeply about supporting other women in business. At Hook, she reminds us that every project involves real people. Lead with dignity. Treat people with respect.

Hispanic heritage includes many countries, cultures, languages and histories. We’re glad to celebrate all of them this m...
09/15/2026

Hispanic heritage includes many countries, cultures, languages and histories. We’re glad to celebrate all of them this month.

08/20/2026

Sixteen years is a long time to work alongside someone, and an even greater gift when that person is Pablo Bellido.

As our Director of Translations, Pablo has been an essential part of our company. He is a wonderful collaborator, a respected leader, a devoted dad and simply an amazing human being.

We are so blessed to have had Pablo with us for all these years.

Happy birthday, Pablo. We appreciate you more than you know. 🎉

04/28/2026

If your organization has something important coming in June or July, consider starting to share your message now.

People are more likely to respond when they’ve had time to hear the idea, understand why it matters, and see it more than once before the ask appears.

That early stretch is often what gives a campaign traction.

Before building out a campaign, two questions help:1. What is the single thing you want someone to do?2. What do they ne...
04/24/2026

Before building out a campaign, two questions help:

1. What is the single thing you want someone to do?
2. What do they need to believe before they do it?

That second question is the one that usually goes unanswered. Content gets planned, graphics are designed, the calendar fills up. But if nothing moves the audience toward the belief that makes action feel right, the campaign produces impressions rather than results.

Starting with the belief, and building the content around it, tends to change what is possible.

The StoryBrand framework is built on a simple idea: people pay attention when they recognize their place in the story. F...
04/17/2026

The StoryBrand framework is built on a simple idea: people pay attention when they recognize their place in the story.

For nonprofits, that usually means leading with the aspiration in a community, rather than starting with the organization itself. That shift can help donors and volunteers see where they fit.

If website draws curiosity but not much action, it’s worth looking at its message. Reframing the message around what’s possible for the community is a stronger position.

Stories can change depending on where they open.A lot of organizational stories jump to the outcome. But the fuller stor...
04/14/2026

Stories can change depending on where they open.

A lot of organizational stories jump to the outcome. But the fuller story often lives in what came before it: what the person was trying to do, what shaped the situation, and what changed.

For example, instead of “Maria found stable housing,” it could be, “Maria was trying to keep her children in the same school while searching for stable housing.”

04/07/2026

In nonprofit communications, where the story begins shapes what people see.

When hardship comes first, the person at the center of the story can start to disappear behind the message.

A life is always larger than its hardest chapter. People’s realities are more complex than a single moment of need. A fuller story makes room for agency, context, and the outside forces that shape what someone is living through.

Address

17585 Nassau Commons Boulevard, Unit 1
Lewes, DE
19958

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+13028585055

Website

Alerts

Be the first to know and let us send you an email when Hook PR & Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Hook PR & Marketing:

Shortcuts

Share

Category