Hook PR & Marketing

Hook PR & Marketing Since 2007, Hook PR & Marketing has helped changemakers reel in success with strategic marketing messages and brand building campaigns in multiple languages.

04/28/2026

If your organization has something important coming in June or July, consider starting to share your message now.

People are more likely to respond when they’ve had time to hear the idea, understand why it matters, and see it more than once before the ask appears.

That early stretch is often what gives a campaign traction.

Before building out a campaign, two questions help:1. What is the single thing you want someone to do?2. What do they ne...
04/24/2026

Before building out a campaign, two questions help:

1. What is the single thing you want someone to do?
2. What do they need to believe before they do it?

That second question is the one that usually goes unanswered. Content gets planned, graphics are designed, the calendar fills up. But if nothing moves the audience toward the belief that makes action feel right, the campaign produces impressions rather than results.

Starting with the belief, and building the content around it, tends to change what is possible.

The StoryBrand framework is built on a simple idea: people pay attention when they recognize their place in the story. F...
04/17/2026

The StoryBrand framework is built on a simple idea: people pay attention when they recognize their place in the story.

For nonprofits, that usually means leading with the aspiration in a community, rather than starting with the organization itself. That shift can help donors and volunteers see where they fit.

If website draws curiosity but not much action, it’s worth looking at its message. Reframing the message around what’s possible for the community is a stronger position.

Stories can change depending on where they open.A lot of organizational stories jump to the outcome. But the fuller stor...
04/14/2026

Stories can change depending on where they open.

A lot of organizational stories jump to the outcome. But the fuller story often lives in what came before it: what the person was trying to do, what shaped the situation, and what changed.

For example, instead of “Maria found stable housing,” it could be, “Maria was trying to keep her children in the same school while searching for stable housing.”

04/07/2026

In nonprofit communications, where the story begins shapes what people see.

When hardship comes first, the person at the center of the story can start to disappear behind the message.

A life is always larger than its hardest chapter. People’s realities are more complex than a single moment of need. A fuller story makes room for agency, context, and the outside forces that shape what someone is living through.

Brooke Miles joined Hook PR & Marketing as Director of Strategy & Messaging. She’s a senior messaging strategist with a ...
04/03/2026

Brooke Miles joined Hook PR & Marketing as Director of Strategy & Messaging.

She’s a senior messaging strategist with a long track record in Delaware marketing and social media, including building one of the early agencies in the field.

We’re super excited to have her on the Hook team. 😀

Think of the last time you scrolled past a video on social media. (Today, maybe?) Chances are, you scrolled because you ...
03/26/2026

Think of the last time you scrolled past a video on social media. (Today, maybe?) Chances are, you scrolled because you didn’t have a quick enough reason to stay. Unfortunately, the same thing happens to your videos...unless you rework the opening.

Viewers will stick around if they know right away:
“This is for me.”
and
“This will help me.”

So, instead of introducing yourself or commenting on the weather, open with hooks such as:

“If you’ve ever lost 20 minutes trying to book an appointment....”
or
“Here’s the one workflow we set up so you can stop living in your inbox.”

Do that consistently and two things will happen. First, viewers trust that you “get” them. Second, they’ll look forward to watching more of your videos, because they’ll know you respect their time and give them something worthwhile.

03/24/2026

If you have a nonprofit website, open the “Donation” page and count the required fields. That number will either help you raise more money or drive some donors away.

Remember that most people donate on their phones, and phones aren't the most user-friendly. So, every extra required field is another chance people won’t complete their donation.

If you have 7 or more fields (not including payment fields), that’s a red flag.

Fields to keep:
Donation amount
First name
Last name
Email
Payment info (and ZIP if your processor needs it)

Optional fields:
Title (Mr./Mrs./Ms./Dr.)
Pronouns
Date of birth or age range
Mailing address (unless you plan to send them mail)
Spouse or partner name
Employer or occupation

In short, if a field doesn’t help you process the payment, send a receipt, or meet legal requirements, you might not need it.

P.S. We specialize in nonprofit marketing. If you'd like a second set of eyes on your website’s messaging and structure, let’s talk: hookpr.com/schedule

03/19/2026

March is International Women's Month.

We are grateful for the talent, dedication, and leadership these women bring to Hook and to our clients every day.

Address

17585 Nassau Commons Boulevard, Unit 1
Lewes, DE
19958

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+13028585055

Website

Alerts

Be the first to know and let us send you an email when Hook PR & Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Hook PR & Marketing:

Shortcuts

Share

Category