Kurt Prosser CEO Easton Digital

04/13/2021

Top Shopify theme provider, Debutify.com and I team up to do a podcast episode about Google Shopping...check it our here: https://podcasts.apple.com/ca/podcast/kurt-prosser-easton-digital-building-trust-clients/id1529942322

Also if you'd like 20% of their theme, use promo code KurtProsser20

https://debutify.com/pricing

03/31/2021

Check out our interview on
MFG MONKEY podcast. On this episode Kurt walks us through his steps for product development, adding value to the customer, and understanding your market.

Contacts us at: [email protected] The MFGMonkey podcast is a place for manufacturing pros around the world to learn, discuss new ideas & address the parts of the industry they want to improve. New technologies? Highlighted. Next-generation marketing...

09/17/2020

Great article from Data Feed Watch!!!
The topic was unusual / controversial Google Ads tactics.
Easton Digital was highlighted for our "Duplicate" Product ID strategy. Check out the 22 other ideas here: ihttps://www.datafeedwatch.com/blog/google-ads-ecommerce -smart-shopping-black-box

We asked 23 PPC Heroes to share their secret tactics that will help you ignite the creative spark. Buckle up - time to start kicking ads and taking names!

08/07/2020

eCommerce business owners...if you are looking to obtain stable, consistent sales and profit growth from Google Shopping, then this video is for you.

In this video, I walk through three frameworks that help you achieve stable, consistent sales from Google Shopping. The free frameworks are...
1. Google Shopping eCommerce Framework
2. Product Marketing Category Framework (Here is the mentioned video: https://www.youtube.com/watch?v=GKREjnqjLxY)
3. Google Shopping Funnel Optimization Framework

07/06/2020

If you are eCommerce business owner and looking to scale your Google Shopping sales and profits fast, then this video is for you.

There are two parts to Google Shopping management... campaign strategy and marketing strategy.

Very, very few people talk about marketing strategy and get into the nuts and bolts of how to develop a marketing strategy that allows you to really scale up your sales and profits with Google Shopping.

However, the marketing strategy is super important. It can make or break your online advertising.

This video walks you through four simple steps to develop your Google Shopping marketing strategy.

Of course, it not only helps you with Google Shopping, but it will help with any of your search based marketing.

Click here to learn more: https://go.eastondigital.com/case-study

06/19/2020

In case you missed the announce back in late March, Google is providing free, one time Google Ad credits to past advertissers. In case you missed the announcement back in late March, Google is providing free, one time Google Ad credits to past advertisers. You must have spent with a Google Ads account in ten out of twelve months of 2019, and in January and/or February of this year. .

The credits are up to $1000 per customer, but we are seeing them range from $100 to $800.

In the video, I walk you through the important notes and steps for you to see if you’ve received the credit.

To see all the details and requirements, here is the link from Google: https://support.google.com/google-ads/answer/9803410?hl=en

06/09/2020

How should you optimize your product titles to increase ad position and traffic in Google Shopping? Use the Duplicate ID Strategy to increase your relevancy store, CTR and traffic.

In this video, I walk you through the strategy and explanation of why it is such a powerful strategy to increase Google Shopping traffic and sales.

If you have any questions, be sure to email me or comment below.

06/04/2020

If you sell established brands, you'll want to check out this video. I walk you through two secrets to showing up on Google Shoppings price comparison list.

04/30/2020

Interested in learning more about the new Free Google Shopping traffic? I just did an extended interview with John from the ShineOn team. John ShineOn For those that aren't familiar with ShineOn, it is a platform that allows you to sell personalized jewelry...sort of like print on demand but for personalized jewelry. Great way expand your product offering.

Also, our team is closely tracking the free traffic from Google Shopping, and we are already seeing a nice boost in free traffic. We will be posting some of the initial results next week.