R&A Marketing

10/12/2026

Siloed marketing campaigns drain ad budgets without building customer loyalty. We integrate behavior-triggered email, automated SMS, and audience retargeting into a single continuous pipeline. Discover more at https://ramarketing.com/.

10/12/2026

A website built three years ago may be quietly costing your showroom valuable leads if page load times and mobile navigation lag behind modern consumer standards. Taylor is meeting with business owners throughout High Point to audit website performance and outline clean digital roadmaps. Don't let outdated UX slow down your fourth-quarter momentum. Book a strategic review session at https://ramarketing.com/

10/09/2026

Ever seen a beautifully styled dining room on a website but couldn't figure out how to actually buy the chairs? 🤦‍♂️

Your customers feel the exact same way! When they see a fully furnished room they love on your site, they want to "Shop the Look" instantly.

Our latest blog breaks down the Image Hotspot tool—a feature that turns your static room shots into interactive shopping experiences. Customers just click a small dot on the item they like, see the price instantly, and click to view the product. No more hunting through your catalog!

Check out how it works and see real examples from furniture retailers on the blog 👇

10/07/2026

Critelli’s Furniture 🏛️ Timeless Elegance Meets Modern Tech 🏛️

For nearly a century, Critelli Furniture has been a staple in the furniture landscape. R&A Marketing is honored to have led a bespoke digital transformation for this iconic brand!

We launched a stunning new site for Critelli Furniture that highlights their classic style through beautiful lifestyle imagery, intuitive navigation, and high-converting UX. It's a digital experience that truly makes Critelli worth the visit for their longtime customers and new shoppers alike.

Experience the legacy online: https://www.critellifurniture.com/

Dive deeper into the project: https://ramarketing.com/our-work/critelli-stores/

10/05/2026

We are saddened to announce the passing of former owner and architect of today’s R&A, Rick Doran. Rick partnered into R&A Marketing in 1987 and was principal owner until 2010. Rick’s two sons, Kyle and Kevin, are the co-owners of the company now with his wife Janine serving as the company bookkeeper. In 2024 R&A celebrated our 40th Anniversary and we did a series on the seminal moments of what lead to the R&A you know today. You can read about the series which is a reflection of the mission Rick set out to embody: https://ramarketing.com/about-us/our-story/.

Beyond the legacy left behind in passing along a 40+ year old organization the true legacy Rick that characterized in ownership was the company serving a greater purpose and to give all team members a way to showcase their skills while making time with family. Rick’s relentless focus on doing the right thing for all has been a guiding principle of our past and continues to be our North Star of our future.

Pictured below is one of the final moments of the Doran family together on a cruise this summer through the Mediterranean Sea around Italy and through the Greek Isles. This trip was planned before the cancer diagnosis but became a rallying cry for Rick’s focus on treatment. Whether it was a client meeting, a roundtable or market planning the entire schedule was built around time for family. This is how he would wish to be remembered and we are honoring his wishes.

“Our Dad preached giving our clients a real chance at success.” notes CEO Kyle Doran. “What Dad really did was give every person who came in contact with R&A and those who are here now the opportunity to live a life with their families that is flexible, accommodating and centered on being present. I know our life is what it is due to his opportunities he gave us”.

In honor and memory of him please consider making a charitable donation to the Community Kitchen of Columbus. This was a weekly project Rick worked on with Janine plus community members to make sandwiches weekly. Here is their information: https://www.communitykitchencolumbus.org/

10/01/2026

🛋️ Stop losing online sales to “I need to measure my space first!”

When it comes to high-ticket items like furniture, mattresses, or appliances, your customers rarely buy on the first click. They need time to measure, consult with their partners, and weigh their options. If your website doesn’t support this multi-step journey, they’ll bounce to a competitor who does.

We just published a new breakdown on how to turn digital window shoppers into confident buyers using two must-have website tools:

✅ Smart Product Compare: Let shoppers evaluate specs, dimensions, and prices side-by-side, and add the winner right to their cart.
✅ Interactive Wishlists: Keep them coming back with shareable lists and automated price-drop or back-in-stock alerts.

Read the full article to learn how to simplify your customer's journey and close more sales! 👇
🔗 https://ramarketing.com/web-feature-wishlists-smart-product-compare/

Stop losing sales to window shoppers. Discover how built-in ecommerce features like interactive wishlists and product compare tools turn browsers into buyers.

09/30/2026

Kemper Home Furnishings - Seamless Integration for the Ultimate Shopping Experience!

Big congratulations to Kemper Home Furnishings on their new website launch! For this project, a beautiful front-end wasn't enough—we wanted their back-end operations to be just as smooth. We are thrilled to announce that this new site features a full ERP integration with Profit Systems, making their inventory and operations incredibly seamless.

Check out the fully integrated site here: https://www.kemperhomefurnishings.com/

09/29/2026

Custom dining automation success is happening right now for two of our retail partners.

Our "In-Home by Thanksgiving" automated workflows are built around a simple idea, showing customers the real value of custom-built furniture at exactly the right moment in their buying journey.

Here are the real results from a recent Samsen Furniture and Suburban Furniture campaign.

Suburban's first email, built around the theme of furniture made for your family, saw a 39.6 percent open rate and a 2.1 percent click rate.

Suburban's follow-up email, addressing customers who were stuck deciding on custom options, saw a 35.6 percent open rate and a 1.7 percent click rate.

And Samsen Furniture's campaign kickoff achieved a 63.79 percent open rate with an 8.28 percent click rate on its very first automation step.

When retailers move from generic blasts to behavior-triggered sequences, engagement deepens and holiday revenue becomes far more predictable. https://1l.ink/J7RSZWR

09/25/2026

What does a grocery store robot have to do with the future of furniture retail?

During a recent grocery run, our co-owner, Kevin Doran, bumped into an autonomous inventory robot. The biggest takeaway? The robot wasn't replacing staff—it was handling tedious auditing tasks so human employees could focus on helping customers.

Furniture retailers, take note: Are you leveraging tech to handle operations so your sales team can focus on building relationships and closing deals?

The modern omnichannel experience is already here. Read Kevin’s full article to see how your showroom can prepare: https://ramarketing.com/the-robot-in-aisle-4-what-a-grocery-run-taught-me-about-the-future-of-furniture-retail/

What does a grocery store robot mean for the future of furniture retail? Learn how AI, omnichannel tech, and customer experience are shaping the industry.

09/24/2026

It is tempting to think of email automation as something you set up for the holiday rush and revisit later, but the strongest retail results come from workflows that keep running well past Q4.

Once your welcome series, abandonment triggers, post-purchase nurture, and win-back campaigns are in place, they continue working for your store every single day of the year, not just during peak season.

The goal is not a one time push before the holidays, it is building a foundation that keeps generating consistent, predictable revenue long after the seasonal traffic slows down.

If Q4 is the reason you finally automate, let it also be the reason you stick with it going into the new year. https://1l.ink/W6LNH2N