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10/09/2026

A big welcome to our new Junior Inbound Marketing Specialist, Ashlyn!

Ashlyn joins us from a Tampa-based agency, where she created marketing content for clients in a variety of niche industries. She enjoys writing copy that connects with real people, giving older blog posts a fresh start, and exploring what audiences are searching for.

Outside of work, you'll find her experimenting with vegetarian recipes, hiking, reading thrillers, and writing poetry. We're hoping she'll share a poem or two with us someday!

Welcome to the p80 team, Ashlyn!

10/09/2026

Engineers have questions. Does your content help answer them?

Explore how technical resources, real-world examples, and easy-to-find information can help you connect with engineering buyers.

Read more: https://hubs.la/Q04zmhyP0

Learn to market to engineers effectively using a strong buyer persona & creating technical content that supports decision-making in the sales cycle.

10/08/2026

We are at the Buffalo Niagara Manufacturing Alliance Mpower show today! Donny and Josh have been meeting some great folks at the booth and hanging out with some of the other awesome exhibitors, like Todd Tranum from Dream It Do It and the Manufacturers Association of the Southern Tier. The show runs until 7 p.m., so if you are there, be sure to stop by booth 54 to say hi!

10/08/2026

Could outsourcing help your marketing budget go further? 💰

From access to specialists to fewer hiring costs to more flexibility and time for your team, our blog explores 6 ways outsourcing marketing can save your business money.

Read more: https://hubs.la/Q04zr48n0

Rather than ask how much it costs to outsource B2B or industrial marketing, ask yourself how much you could save – and grow – in a year if done right:

10/07/2026

Businesses want to be part of Reddit conversations, where consumers share recommendations, AI tools, and information that shape their answers.

In a Cherry Data Signals survey of marketing agency owners, 36% ranked Reddit as the platform brands will care most about for positive organic recommendations. Meanwhile, 73% expect specialist Reddit SEO agencies to increase significantly.

But 42% say the most effective approach is to participate openly and share genuinely useful information. Reddit users can spot a phony review quickly! That creates a tricky balance for brands: gaining visibility while earning the community’s trust.

Read more from Cherry Data Signals:
https://hubs.la/Q04zr3yf0

74% of agency owners expect subreddit moderators to get stricter on brands. A study of 1,002 marketing agency owners in the US and UK on Reddit and AI search visibility.

10/07/2026

Does everyone on your team follow the same process?

Clear documentation helps reduce confusion, simplify onboarding, and keep work moving when key employees are away.

Learn how to document your business processes, step by step, in our latest blog post: https://hubs.la/Q04zlSY30

Learn how documenting your processes can improve onboarding, data quality, consistency, and efficiency across your sales, marketing, & service teams.

10/02/2026

Your CRM should fit the way your team works. But what can you actually customize in HubSpot?

Our latest blog shares examples of HubSpot CRM customization, from custom objects and workflows to customer-facing experiences.

Take a look: https://hubs.la/Q04yhcyr0

Does HubSpot customization actually make your CRM more team-friendly? Explore what’s available and how your CRM can be tailored to fit specific needs.

10/01/2026

ChatGPT ads are officially here. So, naturally, the next question is: Should B2B companies be spending money on them yet?

There’s an interesting opportunity here, especially when buyers are already using ChatGPT to research problems. There’s also not much performance history to tell marketers what a good campaign looks like yet.

Here’s how ChatGPT ads work and what B2B marketers should know before putting budget behind them.

Advertising on ChatGPT is here. Should your B2B company jump in or let someone else be the guinea pig? See how this new ad option works.

10/01/2026

How much should an industrial company spend on marketing? There's no one-size-fits-all number. Your budget should reflect your goals, your current marketing foundation, and where you need to grow.

Our latest blog breaks down the key line items and how to decide where to invest: https://hubs.la/Q04ygF2H0

There’s no one-size-fits-all budget for industrial marketing. Learn how to calculate what your marketing goals will cost & build a budget to achieve them.

09/30/2026

Last week, the p80 team got together to celebrate the end of summer! ☀️

We kicked things off Thursday evening with good food and homemade ice cream from Irene’s Ice Cream. On Friday morning, we gathered for breakfast, music, and games, including Bingo!

It’s always a treat when our remote and in-person teammates and families get to spend time together.