protocol 80

06/04/2026

We’re just two weeks away from our upcoming HubSpot User Group (HUG) virtual event: Do You Trust Your Data? How to Improve Your HubSpot Reporting.

Join us on June 18th! Hear from p80’s Josh Curcio, who’ll share practical strategies your team can use to build better dashboards, improve reporting accuracy, and connect marketing and sales data, which allows for a clearer picture of what’s driving revenue.

Reserve your spot: https://hubs.ly/Q04gHyvL0

Learn how to build smarter dashboards, attribution reports, and revenue insights in HubSpot during this HUG session focused on actionable reporting strategies and best practices.

05/29/2026

Time for an employee spotlight! We're featuring Maggie Liberati this month, Inbound Marketing Strategist at p80!

NAME: Maggie Liberati
POSITION: Inbound Marketing Strategist
YEARS AT p80: 2.5
YEARS IN MARKETING: 8

👩🏻‍💻 What you love about this job: Digging deep into reporting and using analytics to guide marketing strategy!
📈 Most meaningful accomplishment at p80: Leveraging my experience as a Specialist to grow into creating bigger-picture, data-driven marketing strategies for clients
🎨 Non-work interests: Attending local sporting events and breweries
🤯 Something clients would be shocked to know about you: I'm in two bowling leagues and a slow-pitch softball league!
💓 One thing you can't live without: Carbs
🦸 The superpower you'd choose, and why: Teleportation, because I don't like to fly!
🐶Dogs or humans? All the dogs

https://hubs.la/Q04hSYLS0

Maggie Liberati

05/28/2026

Back by popular demand, p80's CRO, Josh Curcio, will be returning to speak at FABTECH 2026!

Josh's session, "Human-First Content in the AI Era: How Industrial Brands Build Trust (and Avoid Commodity Marketing)," will explore how to use AI strategically while still creating authentic, trust-building content that stands out in a crowded market.

If you're at FABTECH, this is a session you won't want to miss.

For all of the latest event info and to register, visit:
https://hubs.la/Q04hy66F0

05/28/2026

Your HubSpot portal should work for your team, not against it. From onboarding and integrations to CRM customization and training, protocol 80 helps B2B companies get more value from HubSpot faster.

See how we help simplify complex sales and marketing operations:
https://hubs.la/Q04hyq6p0

05/27/2026

Congrats to WHP Trainingtowers on their new website launch! 🚒

Their updated website was recently refreshed by the p80 team to better showcase their fire training tower solutions and make it easier for users to navigate.

The new site highlights WHP's commitment to durable, realistic, and purpose-built training structures that help firefighters prepare for real-world scenarios.

Check it out at:
https://hubs.la/Q04hsGRM0

Our ability to customize nearly anything allows you to realistically mimic the threats of today’s fire environments with a tower that'll last you decades:

05/27/2026

Are your HubSpot reports driving confident decisions, or just creating more confusion for your team?

Join p80’s Josh Curcio at our upcoming HubSpot User Group (HUG) session to learn how to build smarter, more actionable reporting in HubSpot. We’ll cover dashboards, attribution, KPI tracking, reporting best practices, and practical examples your team can start using immediately.

🗓️Thursday, June 18
🕑2:00-3:00 PM EST
🖥️Virtual Event

Don’t miss your chance to gain insight into turning your HubSpot data into metrics that drive real business impact. Reserve your spot: https://hubs.ly/Q04gGTg_0

Learn how to build smarter dashboards, attribution reports, and revenue insights in HubSpot during this HUG session focused on actionable reporting strategies and best practices.

05/26/2026

05/26/2026

We're thrilled to share that p80's COO, Holly McCully Jobe, will be back on the stage at FABTECH 2026! 🎤

Her session, "The Marketing Triage Workshop: Deciding What Matters When You Can’t Do It All," will explore how manufacturers and marketers can prioritize the strategies and initiatives that drive the biggest impact, especially when time, resources, and bandwidth are limited.

This is a session you don't want to miss! For all of the latest information on FABTECH and to register, visit:
https://hubs.la/Q04hydBH0

05/22/2026

Attribution tools can help marketers move beyond vanity metrics and better understand what's actually driving revenue.

Our blog breaks down how digital marketing attribution tools provide clearer insights into customer journeys, campaign performance, and ROI, helping teams make smarter, data-driven decisions.

If you're looking to improve reporting and connect marketing efforts to business outcomes, read more here: https://hubs.la/Q04gTxs30

Break down the top attribution tools for tracking conversions, integrating CRM data, and scaling efficiently. Learn which platform fits your revenue goals.

05/21/2026

We're excited to announce that Rory Kalac. p80's Director of Paid Media, will be speaking at FABTECH 2026 in Las Vegas this October!

In her session, "Buzzwords Are Killing Industrial Marketing: Why 'Innovative' Messaging Fails to Drive Demand," attendees will gain insight into what trending words in SEO may be hurting your efforts versus helping.

FABTECH brings together industry leaders, innovators, and manufacturing professionals to explore the latest in metal forming, fabricating, welding, and finishing technologies.

Visit their website for the most up-to-date information:

https://hubs.la/Q04hx6BF0