The Carbon Agency

11/14/2023

Effective blogging strategy is essential to convert blogs into lead-generating assets that inform your audience and keep them engaged. As we are looking onto 2024, we must analyze what worked in 2023 and what we can do in the new year to maintain engagement.

Maintaining tactics like voice search and mobile optimization from 2023, 2024 trends are pointing to hyper-personalized customer journeys and leveraging AI.

Use our guide to the top content marketing trends for 2024 to create high-performing content that increases lead, sales, and engagement.

08/31/2023

At Carbon’s core
These three well-established practices help make Carbon elemental to your success:

• Complete immersion in your business for custom solutions based on your unique parameters
• Senior talent on every project, every day means no bureaucratic barriers to slow you down
• Timely, effective executions via a collective of the best and brightest thinkers and doers

https://lnkd.in/g7jHqwPU

08/29/2023

Why are 3 out of 4 marketers increasing their investment in content in a down economy? Simple. Content is still king. It's the way you tell people about your product or service, it's how you differentiate yourself from competitors, and it’s how people think of your brand.

However, how do we make content better and more cost efficient in our current economy?

Marketers Look to Improve Their Content Personalization Efforts

06/07/2023

The C-team is always the A-team
Carbon’s nimble size and deep bench of talented, senior-level experts give us the unique ability to support you with a squad of first-stringers on each and every project. Ready to recruit an A-team that knows how to transform your challenges into results-driven engagement opportunities? Call the Carbon Agency: https://lnkd.in/g5H7QXqz

12/29/2022

Driving Authentic Traction from B2B Influencer Marketing Campaigns

Choosing the ‘’right’’ influencer to suit your niche and audience is a starter step in any influencer marketing activity. For B2B tech marketers, identifying industry leaders that can speak to their niche audiences with the authenticity and authority that the market demands are integral.

Influencer marketing has evolved over the years, with the growth of different kinds of social networks, the core concepts have transitioned

12/27/2022

CMO vs SEO: How To Balance SEO And B2B Marketing Goals

By asking questions about the values your audience associates with your brand as well as the top keywords that come to mind (to evaluate SEO priorities), you can gauge if the overall impression your audience currently forms of your brand is on par with the CMO and marketing team’s goals.

Company strategy and SEO ranking don’t always work harmoniously. Discover how to rank for keywords and advance brand awareness with your content effectively.

12/21/2022

What B2B marketers must know in the face of a potential recession

Unfortunately, marketing (and SEO) is almost always considered a "cost" versus a critical component within the pipeline and is subject to being forfeited as a means of saving money.

This shortsighted budget cut can cause serious damage – driving down awareness, slowing the pipeline, and, ultimately, decreasing business health.

Let's unpack how a looming recession impacts B2B marketers and ways to navigate the landscape we're already in.

12/19/2022

B2B Marketing Trends to Watch for 2023

Millennials and Gen Zers are now dominant in B2B buying committees. These age cohorts prioritize vendors that are easy to engage with and expect to manage their journey on their own terms. As a result, marketers will need to provide interactions that meet these buyers’ high expectations.

Younger buying committees, demands for B2C experiences, complicated tech stacks, and economic uncertainty will require B2B marketers to adjust their strategies in 2023.

12/18/2022

Thanks to Jen, Emma, and the entire staff for making this a fantastic night. Everything from the menu innovation to the fresh ingredients to the passionate chef made for an incredible food experience in every dish.

Thank you all!

12/16/2022

Having a team you love makes the difference. Happy holidays, everyone!

12/16/2022

Marketing software: Think three times before you customize

It’s one thing to accommodate a business requirement. It’s another thing to try to make all your staff happy. Remember, computers are very good at doing one thing a million times. Marketers want to do a million things at one time.

Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them.

12/14/2022

What these latest consumer affinity trends tell us about marketing in 2023

Creator marketing — which has been a trend this year — is causing many agencies to rethink their strategies on using content creators and social media influencers. Major holding agencies are also looking to creators when developing a commerce strategy.

Video views could guide marketers on where consumers will shop after watching content on social networks.