Housetop Marketing & Design

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Lexington, KY
Housetop Marketing & Design

We help companies clarify their strategy, strengthen their positioning, and build marketing systems that drive growth.

Serving clients in our home of Lexington, KY, and around the country.

09/30/2026

Built for what’s next.

LandCal is growing: recently earning a spot on the Inc. 5000.

As the logistics industry becomes more automated, they’re doubling down on what has always made them different: relationships, communication and genuine care.

New positioning. Refreshed brand. New digital experience.

Same promise: We Simply Care.

Proud to bring the next chapter of LandCal to life together.

Landcal Logistics LLC × Housetop

09/23/2026

Your marketing problem might actually be an org chart problem.

Someone handles social.
An agency runs ads.
Sales owns the CRM.
A freelancer built the website.
Leadership launches campaigns.

Everyone is doing something. But who owns how it all works together?

That’s when marketing gets busy, fragmented and difficult to measure.

You probably don’t need another tactic.

You need someone with a seat at the table connecting business goals to marketing strategy, and making sure everything underneath it is moving in the same direction.

Before you add more marketing, figure out who owns it.

09/22/2026

A lot of businesses know they want to grow. They’re just not always sure what’s actually getting in the way.

Is it positioning? Not enough demand? A sales process that isn’t converting? Trouble retaining and growing existing customers?

Usually, the answer isn’t obvious from the outside. And it’s one of the reasons we’re so hesitant to jump straight into recommending more ads, a new website or another marketing tactic.

So we built a free Growth Diagnostic.

It takes about five minutes and looks at four areas we think are important to sustainable growth: positioning, demand, conversion and retention.

Based on your answers, you’ll get a clearer picture of where things seem to be working and where there may be gaps worth looking into.

It’s not meant to diagnose every problem in five minutes. No assessment could.

But it should give you a better idea of where to start asking questions: which is usually a much better place to begin than assuming the answer is simply “more marketing.”

Link in the comments if you want to take it.

09/16/2026

Akers Lawn Care & Landscaping built a reputation for quality work. Their brand and digital presence hadn't caught up. As an early-stage company in a competitive market, Akers needed more than word-of-mouth to generate awareness and scale.

We started with a full brand refresh, including a new logo and visual identity, then built messaging that actually sounds like Akers. From there, we designed a website to serve as the central hub of their business and put ongoing marketing support in place so growth doesn't stall out after launch.

"Housetop is the best thing to ever happen to our company. They have relieved so much stress."
Jody Akers, Owner, Akers Lawn Care & Landscaping

Swipe through to see the full scope of work.

09/10/2026

Greater Kentucky Credit Union built decades of trust. Their brand didn't reflect it anymore. With a new leadership team in place, GTKY faced the classic credit union balance: honor the loyalty that built the membership while meeting a new generation of members where they are.

We started with a strategic audit, built the "Think Greater" messaging platform, and rebuilt the website around usability and the member experience, so what people see online matches what they feel in the branch.

"GTKY has worked with Housetop since 2024, and we've been thrilled with the results. Our Google presence, website, and social media have all seen noticeable improvements. The process was smooth, collaborative, and clearly guided by their expertise."
Michael Little, CEO, Greater Kentucky Credit Union

Swipe through to see the full scope of work.

09/02/2026

We don’t believe marketing budgets should be arbitrary.

Before recommending how much a business should invest in sales and marketing, we want to understand the economics behind growth.

What is a new customer worth?
What does it cost to acquire one?
Which channels are producing profitable customers?

When the economics work, the goal isn’t necessarily to spend less.
It’s to invest more in what works.

That’s why we look at sales and marketing as capital allocation toward growth, not just another expense on the P&L.

Not sure where your biggest growth opportunities are?

Take our free Growth Diagnostic → https://www.housetopmarketing.com/growth-diagnostic

08/31/2026

When we first connected with this national e-commerce brand, they already had something most businesses would love to have: more than 40 years of history, a respected name in their industry and products with a loyal following.

The business had built a strong reputation without a sophisticated marketing operation behind it. That created an interesting opportunity.

We didn't need to manufacture demand for an unknown product or reinvent what had made the company successful. We needed to help the marketing catch up with the business.

Our latest growth story explains how better positioning, a stronger digital foundation and a cohesive marketing strategy helped unlock the next stage of growth.

🔗 Read the case study: https://www.housetopmarketing.com/how-we-helped-a-national-e-commerce-brand-nearly-double-in-two-years

08/26/2026

Right Angle Home Services built a reputation on craftsmanship. The strategy to match it didn’t exist yet.

Their team consistently delivers outstanding work, but had no clear positioning, updated messaging, or digital presence built to support it.

We put together a growth blueprint, refreshed their brand and website, and now run their marketing on an ongoing basis. In the first six months, that meant a 114% increase in organic Facebook impressions and a 149% increase in Google Listing impressions year over year.

Right Angle is on track for a record 2026.

Swipe through to see the full scope of work.

08/21/2026

Word of mouth built Cooper Family Dentistry’s practice. It wouldn’t build what came next.

As the practice prepared to move into a larger space, there was no system in place to bring in new patients on purpose, just referrals.

We rebuilt the brand, launched a modern website, and put SEO and Google Ads to work so the practice shows up for people actively searching for a dentist.

“Housetop created my office an amazing website. It’s drawn in new traffic and I get comments from my existing patients about how professional the site is.” — Dr. J.D. Cooper

Swipe through to see the full scope of work.

Address

Lexington, KY
40509

Website

http://housetopmarketing.com/

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