08/31/2026
Introducing the new look for SCOA Cares Foundation. 💜
As the charitable arm of South Carolina Oncology Associates, SCOA Cares supports cancer patients and their families across South Carolina.
The bell has long been central to their identity, representing hope, progress, and a key milestone in the cancer journey. Their tagline, “Getting You to the Bell,” speaks to the support SCOA Cares provides patients along the way.
We preserved that meaningful symbol while giving it a softer, simplified look and building a new visual identity around it.
The new identity is beginning to roll out across SCOA Cares materials.
Take a look at the full project and the thinking behind it:
daniellesalley.com/scoa-cares-foundation-branding/