Viamedia

05/29/2026

🚀 Heading to StreamTV Show 2026? So is Viamedia!

As one of the streaming industry's biggest events of the year, StreamTV brings together the innovators, leaders, and decision-makers shaping what's next.

If you'll be in Denver, let's connect. 📅 Reach out to schedule time with the Viamedia team: https://hubs.li/Q04jrLrj0

05/28/2026

Tennis sits at the intersection of sports and culture.

It’s not just match points and rivalries anymore. It’s fashion, celebrity influence, travel, luxury, social buzz, & streaming behavior all shaping how audiences engage with the sport.

The cultural layers around tennis are what make the attention so powerful.

Read the full blog to see why brands need to think beyond the match: https://hubs.li/Q04jgp-g0

05/28/2026

This is what the next generation of geo-intelligence looks like.

With H3-powered spatial precision, Geo-Graph™ transforms how brands connect audience, geography, and media across channels.

No fragmented targeting. No disconnected data layers. Just smarter advertising.

Want to learn more? https://hubs.li/Q04jd3vM0

05/21/2026

People don’t discover fitness brands in one place anymore.

They research studios on mobile, stream wellness content at home, visit athletic retail districts, and build habits over time.

Modern fitness behavior is interconnected. Your media strategy should be too. Read the blog: https://hubs.li/Q04hxT4c0

05/19/2026

Memorial Day weekend marks the transition into summer spending season.

Road trips, streaming, dining, shopping, live events, and last-minute travel plans all start accelerating at once. Attention doesn’t sit in one place anymore, it moves with people.

Smart media strategies move with them.

05/18/2026

Consumers don’t just buy products anymore. They buy moments, activities, and experiences surrounding them.

That shift is reshaping attention, media consumption, and how brands connect with audiences.

Read more from Viamedia https://hubs.li/Q04h00Md0

05/15/2026

Broadcast and cable never stopped being premium. The difference today is that advertisers finally have the signal layer to activate, measure, and price that value correctly.

Our President & Chief Strategy Officer, Evan Rutchik, shares why broadcast and cable are entering a new era of addressability in his latest piece for Streaming Media:

Right now at the annual TV upfronts, the major media companies are emphasizing their digital offerings more than ever. There is a prevailing narrative in media circles that broadcast and cable have lost ground to connected TV. Spend patterns appear to back it up, and planning conversations follow th...

05/14/2026

Geo-targeting was built for a different media landscape.

Today, Viamedia is introducing a major evolution of Geo-Graph™, now powered by Uber’s H3 spatial system. One shared geographic intelligence layer across planning, activation, and measurement.

No gaps. No overlays. No waste.

This is more than geo-targeting. It’s the future of omnichannel advertising. Read the full press release here: https://hubs.li/Q04gB4-l0

05/12/2026

Graduation season isn’t just a milestone; it’s a shift in spending power. Around Graduation season, new grads step into fresh budgets, first jobs, and their own discretionary spending decisions for the first time.

That shift changes who makes the decision, and how they make it. It’s not just parents driving purchases anymore; it’s graduates influencing everyday spending. For brands, this creates a dual audience.

Are you speaking to the one buying the gift, or the one deciding what comes next?

05/08/2026

Like most retail moments, Back-to-School shopping has shifted away from traditional cycles. August is already too late, and for some college students, early decision can be as early as December.

Is your campaign behind? Are you not reaching your target audience? Learn more from our latest insights piece: https://hubs.li/Q04f--vJ0