Viamedia

09/03/2026

🗳️ The midterms may be national news, but elections are won locally.

As November approaches, campaigns are competing for attention across states, districts, neighborhoods, and screens — and the voters who can make the difference aren’t evenly distributed across a map.

That’s where local intelligence matters. Because when every vote counts, knowing who to reach is only half the equation. Knowing where to reach them matters, too.

Want to learn more about how geo-intelligence can help campaigns find and reach the right voters with greater local precision? Learn more in the comments. 👇

09/01/2026

Exciting news! 🎉 Viamedia is expanding its CPG & Retail Media offering to help brands connect smarter audience intelligence with media activation and measurable business outcomes.

As part of that growth, we’re excited to welcome industry veteran Drew Childers as VP of CPG & Retail Media, bringing deep experience across CPG, retail media, and advertising to help lead the next phase of our offering.

Welcome to the team, Drew!

The full release is linked in our comments👇

08/26/2026

How quickly is AI becoming part of the way agencies actually work?

Phil Sloan of Canvas Worldwide and Evan Rutchik dig into AI’s growing role in day-to-day workflows, contextual relevance, and the future of media in Episode 3 of AdBreak.

Watch the clip and catch the full episode in the comments.

08/19/2026

$11B+ is expected to flood the political ad market this election cycle. 🗳️ But more spend doesn’t always mean more impact.

Heading into the midterms, the opportunity is getting smarter about who matters, where they are, and how to reach them across screens.

See how neighborhood-level intelligence like Geo-Graph™ is changing the equation. Read the blog linked in the comments. 👇

08/17/2026

COVID changed the game and accelerated years of change almost overnight.

Evan Rutchik and Phil Sloan discuss how the pandemic reshaped the media landscape and what it means for the industry today.

🎧 Catch the full conversation on Episode 3 of AdBreak in the comments 👇

08/11/2026

📍 Local is having a moment & for good reason.

As reported in today’s CableSpots, Papa Johns is shifting more of its marketing emphasis back to local, with markets supported by reinstated local advertising co-ops reportedly outperforming others by 200 basis points.

It’s a strong reminder that national scale doesn’t have to come at the expense of local relevance.

The opportunity for brands is to think bigger AND smaller: build the national strategy, then make it smarter by understanding where audiences are, how markets differ, and how to reach consumers with greater local precision.

Ready to make local work harder for your brand? Let’s talk. 👇

08/05/2026

🎙️ New AdBreak episode is live!

Evan sits down with longtime industry colleague & friend Phil Sloan, SVP Managing Director at Canvas Worldwide, for an honest discussion on how agencies are navigating AI, privacy, measurement, media planning, and what's next for advertising.

🎧 Watch or listen on Spotify now 👇

08/04/2026

As broadcast advertising becomes more data-driven, solutions like Parrot ADS are helping redefine how audiences are recognized, measured, and monetized.

In Street Fight's latest feature, Viamedia President & Chief Strategy Officer Evan Rutchik discusses how Viamedia's collaboration with Hearst Television is bringing broadcast addressable advertising to market and creating new value for broadcasters and advertisers alike.

Read the full article:

Broadcast TV is becoming an addressable advertising channel with household-level targeting, measurement, and attribution that rival connected TV.

08/04/2026

🎙️ Catch Viamedia President & Chief Strategy Officer Evan Rutchik on the upcoming TVNewsCheck Working Lunch webinar!

Join Evan and fellow industry leaders as they discuss how AI is transforming media planning, buying, and selling—and what it means for the future of advertising.

📅 August 6 | 1:00 PM ET. Register here👇

07/27/2026

🎉25 years of redefining what's possible in media.

25 years ago, Viamedia was founded on a simple idea: help media companies and advertisers succeed. Since then, the media landscape has transformed, and so have we. From local cable advertising to today's omnichannel ecosystem, we've continued to evolve alongside our partners, investing in the technology, innovation, and expertise needed to navigate every new chapter.

Today, we're proud to partner with 100+ video providers, reach nearly half of all U.S. television markets, and continue building solutions for the future of advertising.

As we celebrate this milestone, we're grateful to every employee, partner, and customer who has been part of the journey. The industry will keep evolving. So will we.

Here's to the next 25 years!

Read the full announcement 👇