09/24/2026
For years, the most important thing in search engine marketing was ranking first on Google. AI has changed the game and there’s a whole set of new rules to learn.
Up until recently, people would search and do a little bit of research. They’d scroll a little, click on a few appealing links, and call the business they liked the best. Now, AI is compiling all of that info and pasting it before the scroll ever starts. Don’t get us wrong, it’s still important to rank on that first page, it’s just not the end all be all.
So, what does all of this mean for your business?
If you aren’t listed in the AI recommendations, you’re missing out on over 50% of traffic.
Focus on the following to give yourself the best shot of making the list:
👉Make sure the basic information about your business (phone, address, website URL, hours, etc.) is accurate and consistent across business directories and profiles.
👉Answer the questions people are searching for when they need your services. Put the answers on your website, social media accounts, Google Business profile, and anywhere else you have access.
👉Ask for reviews, post on local forums, and get people talking about your business online.
If you need help, contact a local marketing agency. We’d recommend Bolt Marketing in Lexington, KY for all of your small business marketing, but hey, up to you.😉