BuzzMaven Digital Marketing Agency

09/21/2024

Social Media Use Survey Data - Aug 2024
Any surprises to you?

07/04/2024

Watching "big-iron" medium-sized (50-500 staff) industrial firms trying to market on LinkedIn and getting the absolute basics completely wrong - wasting their money, time, and market visibility. It seems to get worse all the time... is this because internal teams are being let go? Lowest bid agencies? Or perhaps because they truly believe automation can be trusted with $18-25 CPCs?

05/07/2024

We've been super busy getting this campaign together. KC introduces the Titan light bar. The absolute king of the hill off road light.

The Gravity® Titan™ LED Light Bars revolutionize off-road lighting, merging KC's pioneering linkable and curvable design of the Pro6 but amping up the perfor...

03/12/2024

Always brilliant to work with the KC team pushing the limit on class leading off road products. We'll be pushing the team's amazing work building awareness of this full-size lighting solution.

03/04/2024

No need to spend on quality writing - just dump it into AI.

This will prove to be one of the biggest mistakes brands make in 2024, but it won't become obvious until trends data show their competitors are walking away.

I recently met Jono Alderson, former head of SEO at Yoast, at Marketing Festival in Brno. He gave a fascinating talk on the state of content marketing. Several of his observations resonated with me, including the insularity of using the same search engine optimization checklists as everyone else as....

03/02/2024

Since 2006..... and now again in 2024. We do not blindly follow....we know when Google's advice is relevant vs inapplicable... and when the ad budget should be diversified. You can trust our agency to treat every dollar spent as if it were our own.

02/19/2024

Excited for our client KC Hilites and their new headquarters!

01/19/2024

Rebuilding underperforming Google Ads Accounts....

01/19/2024

GPT chat AI gave Bing only a 1% market share boost last year. People love chatGPT, but they love established search habits even more. Will Google tap the Breaks on SGE integration this year worried low chat adoption will disrupt user base? Will SGE be relegated to a sidebar?

12/23/2023

It appears that LinkedIn is going all in on short form video content on-platform somewhat in the spirit of the expert articles/collaborative articles vibe.

A question will appear in your timeline and you can then record and post a short answer to that question. It's unclear right now who will get the questions, but LinkedIn has been surfacing those who are most engaged with collaborative content for a while now..

From LinkedIn:

".....Watch short, engaging videos in an immersive personalized feed, and learn the skills you care about from the instructors and experts you trust—without distraction. Along the way, we’ve built in quick knowledge checks to assess your progress and streaks to help stay motivated....

"....We’re testing the new experience first in the LinkedIn Learning mobile app (download and try it out!), and as we get more signals about the types of content and relevance that drive learning frequency, we’ll test this type of content in the LinkedIn feed. So, look out for more updates from us!..."

11/08/2023

We worked with the amazing KC team to promote Black Friday with an ad that breaks through the noise deployed on multiple networks simultaneously using careful audience development strategies.

(Videography / audio work by the KC team. Epic end of video giggle by Jacob)