05/31/2022
Ben Scheerer, co-founder of the Competitive Marketing Summit, have been blogging conversations on the topic of best practices and pitfalls in setting up and running a program.
In this first posting, we dug into what you can do to overcome the #1 challenge we've seen for new programs--getting buy-in from the sales organization. Read on to find out more!
Learn how to ensure the success of your win/loss interview program by securing the support and cooperation from the sales force.