05/13/2020
Social Media Tip of the Week📲
Know Your Audience
Although COVID-19 has been extremely hard on most businesses, it has also allowed businesses to reconstruct their marketing campaign.
Knowing your audience is key to your brand success. If you’ve been marketing your brand for a while, you might be tempted to skip this step. You already know your customer, right? Maybe, but do you know them in their current state?
Are there additional audience opportunities that you haven’t assessed that you could test now?
It doesn’t matter who you are — now is an excellent time to take a step back and re-acquaint yourself with your ideal client.
One way to do this is to Identify the basic information.
Answer questions such as age, location, gender, basic interests, income level, etc. Once you have a basic outline of a profile, go further and ask yourself, “So what?” and “What does this mean?”
This in-depth knowledge of your clients will set the tone for everything you do during a crisis like COVID-19 and even beyond.
What’s one way you have switched up your marketing?
