11/16/2023
You already know that Google's job is to show people what they want to see. That's a good search engine, right?
If I search for an iPhone and they show me a bunch of cute puppies—even though I love puppies—that's not what I was looking for. That would be a bad search engine.
So, that's why the algorithm changes over time ... because what people want changes over time.
The algorithm is also influenced by another huge entity ... over 60% of everything bought online is bought through one website (hint: it rhymes with Blamazon). That is crazy!
If I go to search for a product on Amazon, I always look and see who has the highest and the most reviews. That's like 80% of the decision making process.
This process translates into buyer behavior and the buyer mindset when they're shopping for services as well.
Now imagine if you went to buy something on Amazon and instead of being an instant purchase experience and arriving at your house in 2 days (or now even quicker), there was no option to buy. Or it took 14 days to arrive at your house. Would you find a different way to buy the product? I know I would.
LeapKit ensures that you are always responsive to leads looking for exactly what you offer so that they don't have to go to a competitor when they're ready to pull the trigger.
