05/31/2021
Top 3 mistakes of estate planning online marketing...
1 - Sending traffic to your law firm website.
The conversion rates on your law firm website will not be anything close to a tested and highly focused page stating clearly what you offer and what the next steps are.
2 - Not having automated follow ups...
Often a potential client has found your page and is busy at work, or with their family or other activities. Tasteful automated follow up will continue the process of connecting and educating your new clients so that you are there when the time is right.
3 - Working with a "generic" agency...
Winning with online marketing requires a great deal of understanding of your legal niche. Generic agency's that work with multiple legal niches typically don't have the focused energy to get you the best possible results.