10/15/2026
We showed up at the UNOH Career Fair, and one conversation reminded us why we do what we do.
Jessika spoke with Andrew, a student she met last week at the AMA meeting. When she asked what advice he'd give students heading into college and their careers, he didn't hesitate:
"Just get started as soon as you can."
Real-world experience changed everything for him. An internship at the Indianapolis Motor Speedway Museum. Pop-up events. Hospitality. Guest interaction. One conversation led to the next person, and the next.
And when she asked what attracts him to a brand, his answer was even better: consistency. How a company treats its people. Teams that keep striving, keep innovating, keep getting better.
That's relationship marketing in real life. It isn't a campaign, it's a mindset. It's how you show up, how you treat people, and the connections you build along the way.
If you're a student, a job seeker, or building a business: start now. Make the connection. Have the conversation. You never know where one hello will take you.
What connection changed your career?