06/19/2026
This study is worth a read if you're running paid or organic search right now. The short version: when an AI platform recommends your brand to someone who's never heard of you, that person is up to 182% more likely to search you on Google within the week and your analytics will probably call it "organic" or "direct" traffic. The implication for clients we work with is real. If AI is quietly feeding your funnel and you're not measuring it, you're optimizing for the wrong thing. The brands that figure this out first are going to have a significant edge.
If you're not sure how your brand shows up when someone asks ChatGPT who to hire, who to buy from, or who's best in your space, then that's a conversation worth having. It's something we're helping clients get ahead of right now. DM us or drop a comment.
We analyzed millions of search events across AI and traditional search. The takeaway? When AI makes recommendations, new customers go looking for your brand.