03/26/2026
We spent the last two days at GROW Nebraska’s MarkeTech Conference learning, connecting, and walking away with fresh ideas we’re excited to put into action.
Renee Emanuel Sobotka spoke on “AI-Powered Search: How to Optimize Your Website for the New Era,” diving into how search is evolving beyond traditional SEO.
She broke down the differences between AEO, GEO, and AIO, and walked through how AI-driven search engines actually read, evaluate, and cite website content. From structure and clarity to authority and context, she shared what truly impacts whether your site shows up and gets referenced in AI-generated results.
The way people search is changing quickly, and understanding how AI interprets your website is key to staying visible. We’re excited to keep helping our clients adapt and stay ahead!