09/06/2026
Trends are easy to notice. Strategy is what keeps working after the trend disappears.
There’s always something new in web design: a layout everyone suddenly uses, an animation every site “needs,” a new AI feature, a new way your homepage is supposedly supposed to look.
Some of those ideas are useful. Some aren’t.
The question we care about is whether it actually helps the business.
Does it make the message clearer?
Does it make the website easier to use?
Does it build trust?
Does it help turn the right visitors into clients?
If the answer is no, being trendy doesn’t make it strategic.
Build for your clients and your business goals—not for what happens to be popular this month.
🌐 kevinbrowndesign.com
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