Kevin Brown Design

Kevin Brown Design Kevin Brown Design is a Web design and development firm located in Lincoln, Nebraska.

Kevin Brown Design is a web design and development firm located in Lincoln, Nebraska. With more than 15 years of agency experience designing and coding websites, we understand the strategy behind what makes a website successful.

05/26/2026

Your Google Business Profile is often more important than your website for local search.

Before someone clicks your site…
Before they read about your services…
Before they ever contact you…

They’re usually seeing your Google profile first.
And that first impression matters more than people think.

The problem is, most businesses treat their profile like a setup task instead of an active marketing tool.
They claim it once. Add a logo. Maybe upload a few photos. Then never touch it again.

Meanwhile, Google is rewarding businesses that stay active.
Fresh photos. Consistent reviews. Updated services. Regular posts. Quick responses. Accurate information.

Your profile shouldn’t feel abandoned.
It should feel alive.

Because when someone searches for your service locally, your Google profile is often the very first chance you get to earn credibility.

And in competitive industries, that first impression can decide who gets the call.

🌐 kevinbrowndesign.com
📩 https://loom.ly/TG333gI

Your website might look good.But is it actually bringing in cases?A lot of PI law firm websites lose potential clients b...
05/25/2026

Your website might look good.
But is it actually bringing in cases?

A lot of PI law firm websites lose potential clients before the visitor ever makes a phone call and most firms don’t realize why.

Here are 5 of the biggest mistakes I see.

The best law firm websites don’t just “look professional.”
They build confidence quickly.

And in personal injury law, confidence is often what gets the consultation.

🌐 kevinbrowndesign.com
📩 https://loom.ly/TG333gI

05/22/2026

For the first few years in business, I said yes to almost everything.
If someone needed a website, I took the project.

And honestly, things looked successful from the outside.
I was busy. Projects kept coming in. Revenue was growing.

But behind the scenes, I was constantly restarting.

The turning point came when I asked myself a simple question:
“Who do I actually do my best work for?”

The answer became really clear.
Personal injury attorneys. Community banks.

So I leaned into it.
And everything changed.

The work got sharper.
Client relationships became stronger.
Results became more measurable.
And referrals became easier because people finally knew exactly what I was known for.

A lot of businesses are afraid to niche down because they think they’ll lose opportunities.
But the opposite usually happens.
When people instantly understand who you help and why you’re different, trust builds faster.

🌐 kevinbrowndesign.com
📩 https://loom.ly/TG333gI

Most law firm websites aren’t losing cases.They’re losing confidence.Before someone ever books a consultation, they’re s...
05/20/2026

Most law firm websites aren’t losing cases.
They’re losing confidence.

Before someone ever books a consultation, they’re silently asking themselves:
“Do these people actually understand what I’m going through?”

And your website answers that question faster than you think.

Not through flashy animations.
Not through paragraphs about your firm’s history.

But through small signals:
• Clear messaging
• Real photos
• Strong reviews
• Easy navigation
• Fast loading pages
• A calm, confident experience

Because when someone is injured or overwhelmed, they’re not looking for the “coolest” website.
They’re looking for certainty.

That first impression happens long before the phone call.

🌐 kevinbrowndesign.com
📩 https://loom.ly/TG333gI

05/17/2026

Most law firm websites don’t fail because they look bad.
They fail because they don’t answer three questions fast enough.

Can I trust you?
What should I do next?
And are you actually the right attorney for my situation?

That’s it.

A lot of firms spend time choosing colors, fonts, and stock photos while completely missing the things that make people take action.

Trust signals matter.
Real attorney photos. Reviews. Results. Clear experience. Local credibility.

Clarity matters.
If someone lands on your site and doesn’t immediately know whether to call, schedule, or fill out a form, you’ve already created friction.

And relevance matters most of all.
Because within a few seconds, people decide whether your website feels helpful… or forgettable.

🌐 kevinbrowndesign.com
📩 https://loom.ly/TG333gI

Most website redesigns fail before the design phase even starts. Why?Because businesses jump straight into colors, layou...
05/15/2026

Most website redesigns fail before the design phase even starts. Why?
Because businesses jump straight into colors, layouts, and animations without fixing the actual problems first.

A good redesign isn’t just about making a website look newer.
It’s about making it work better.

That means understanding:
• Where users get stuck
• What pages lose attention
• What’s slowing the site down
• What’s stopping conversions

A website should evolve with your business, not stay frozen for five years while customer expectations change around it.
Because redesigning a website isn’t really about aesthetics.
It’s about creating an experience that helps people trust you faster, navigate easier, and take action with less friction.

🌐 kevinbrowndesign.com
📩 https://loom.ly/TG333gI

A lot of people use UI and UX like they mean the same thing.They don’t.UI is what people *see*.UX is what people *feel*....
05/13/2026

A lot of people use UI and UX like they mean the same thing.
They don’t.

UI is what people *see*.
UX is what people *feel*.

You can have a beautiful website with terrible UX.
Ever visited a site that looked modern but made you work too hard to find information?

That’s the difference.

Good UI grabs attention.
Good UX removes friction.

Because at the end of the day, people don’t remember every design detail.
They remember how easy your website felt to use.

And when a website feels effortless, trust usually follows.

🌐 kevinbrowndesign.com
📩 https://loom.ly/TG333gI

Most websites don’t fail because they look bad.They fail because they skip the basics.Here’s a simple checklist that sep...
05/10/2026

Most websites don’t fail because they look bad.
They fail because they skip the basics.

Here’s a simple checklist that separates websites that look nice from ones that actually perform.

A website isn’t “done” when it launches.
It’s done when it keeps working as your business grows.

If your site isn’t bringing in leads, don’t jump straight to redesign.

Start here.

Fix the foundation first and everything else gets easier.

Want help reviewing your website?

🌐 kevinbrowndesign.com
📩 https://loom.ly/TG333gI

05/08/2026

AI is quietly reshaping how people choose a local bank.
And most community banks haven’t caught up yet.

Right now, AI-powered search is answering questions like:
“Which bank is best near me?” and giving actual recommendations.

Not ads. Not directories. Recommendations.

So who shows up?

It’s usually the banks that:
• Have a fully completed Google Business Profile
• Consistently earn real, local reviews
• Publish content that speaks directly to their community

This isn’t about chasing algorithms.
It’s about showing up clearly when people are already looking.

Want help positioning your bank for where search is heading?

🌐 kevinbrowndesign.com
📩 https://loom.ly/TG333gI

Most people chase trends.The smart ones use them with intention.Here’s the truth: design trends aren’t the goal—results ...
05/06/2026

Most people chase trends.
The smart ones use them with intention.

Here’s the truth: design trends aren’t the goal—results are.

✨ The right trends can:
• Make your website more memorable
• Improve storytelling
• Increase engagement
• Help your brand stand out

⚠️ But without strategy, they can:
• Slow your site down
• Hurt accessibility
• Add unnecessary complexity
• Distract from conversions

The difference? Purpose.
Use trends to support your message, not replace it.

Ready to create a site that actually works for your business?

🌐 kevinbrowndesign.com
📩 https://loom.ly/TG333gI

05/02/2026

Here’s something law firms should be paying attention to right now:
AI tools like ChatGPT and Google’s AI-powered search experiences are changing how people find attorneys online.

Instead of only showing a list of websites, users are increasingly seeing direct recommendations, summaries, and suggested firms inside search results.

That means visibility is no longer just about rankings.
It’s about relevance, clarity, and trust.

The good news?

This is not reserved for giant firms with huge budgets.
It’s often the result of smart fundamentals done consistently.

A few strategic updates can improve how your firm is understood online and put you in the conversation when people are actively searching for help.

Because the future of search isn’t just being listed.
It’s being recommended.

Want to position your firm for how people search now?

🌐 kevinbrowndesign.com
📩 https://loom.ly/TG333gI

Address

-
Lincoln, NE
68523

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+14025703578

Website

Alerts

Be the first to know and let us send you an email when Kevin Brown Design posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Kevin Brown Design:

Shortcuts

Share

Category