Jill Lawlor Creative

Jill Lawlor Creative Distinctive design for small businesses and entrepreneurs to set their company apart from the crowd. Services include branding, logo design, and website design.

When you’re in your business every day, it’s easy to overlook the things that actually make it special.Something that fe...
09/14/2026

When you’re in your business every day, it’s easy to overlook the things that actually make it special.

Something that feels completely ordinary to you might be the exact thing a client remembers, talks about, or comes back for. Sometimes it just takes a fresh perspective (and a lot of conversation!) to recognize those little clues and connect the dots.

That idea plays a big role in how I approach branding, and it’s one I’m digging into in my latest blog.

If you’ve ever wondered how the story behind a business actually makes its way into the design, this one’s for you.

Read more ➡ LINK IN BIO or https://www.lawlorcreative.com/blog/is-your-brand-telling-the-right-story

“Good enough” works for a lot of things.Your brand probably shouldn’t be one of them.Because when you’ve put this much t...
09/09/2026

“Good enough” works for a lot of things.

Your brand probably shouldn’t be one of them.

Because when you’ve put this much thought, work, and care into building your business, the way you present it should have that same level of intention.

Not perfect. Not fancy. Just thoughtful, strategic, and worthy of the business behind it.

If your business has grown but your branding hasn’t quite caught up, let’s talk.

Reach out to book a complimentary consultation.

A brand can be beautiful and still be wrong for the business.Maybe it feels too polished when the business is warm and a...
09/03/2026

A brand can be beautiful and still be wrong for the business.

Maybe it feels too polished when the business is warm and approachable. Too playful when the work is serious. Too generic when there’s actually something really distinct about what you do.

Good branding isn’t about making everything look better. It’s about making sure what people see matches the story you actually want to tell.

I wrote more about this on the blog this month—LINK IN BIO or https://www.lawlorcreative.com/blog is-your-brand-telling-the-right-story

Sometimes a rebrand isn’t about starting over. It’s about figuring out what’s worth keeping—and making it work harder.Th...
09/01/2026

Sometimes a rebrand isn’t about starting over. It’s about figuring out what’s worth keeping—and making it work harder.

This project brings together two sides of the client's work: softball pitching coaching and mindfulness-based nutritional coaching. Her original logo represented all of it—a softball field, dinner plate, softball and beet—but there was a lot happening in one little mark.

The idea was good. It just needed some editing.

The reimagined symbol combines a home plate + beet into one simple, distinctive mark. Same meaning. Same story. Just clearer, more memorable and much easier to use.

From there, we built a full identity around Lindsey’s energetic, grounded personality with warm colors, organic illustrations and earthy textures.

A good reminder that a rebrand doesn’t always mean throwing everything out. Sometimes the best idea is already there. It just needs room to breathe.

Thinking your brand might need a little editing of its own? Let’s talk.

08/26/2026

Building a business is personal.

You’ve poured so much into it—your ideas, your time, and probably more late nights than you’d like to admit.

That’s why branding isn’t just about choosing colors or designing a logo. It should feel like the business you’ve been building all along.

When we get it right, you stop second-guessing every little decision. Your website feels like you. Your social posts feel consistent. Handing someone your business card feels good instead of a little awkward.

That’s always my goal: to create a brand that feels honest, thoughtful, and completely at home in your business.

Because once your brand feels right, you can stop thinking about it so much—and get back to running your business.

If that’s what you’re looking for, I’d love to chat.

Sometimes the hardest part isn’t questioning the quality of your work. It’s wondering if your brand is communicating the...
08/21/2026

Sometimes the hardest part isn’t questioning the quality of your work. It’s wondering if your brand is communicating the same thing.

That feeling is more common than you might think, especially as a business grows and evolves over time.

A rebrand isn’t always about becoming something new. Sometimes it’s simply about creating a brand that finally feels like an honest reflection of the business you’ve already built.

I explore that idea more in this month’s blog. → LINK IN BIO or https://www.lawlorcreative.com/blog/stop-apologizing-for-your-brand

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Lincolnshire, IL
IL

Telephone

+18473508280

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