02/05/2026
At Visual Citi, we crafted a striking Mountain Jacket Window Display for The North Face SoHo, designed to capture the feeling of frozen terrain and crisp alpine air.
To achieve this look, our team precision‑cut acrylic panels and applied custom vinyl textures to recreate the appearance of cracked lake ice. Subtle integrated lighting illuminated the edges, giving the “ice” a bright, crystalline glow that draws the eye from the street.
At the center of the display, we suspended the featured jacket from a custom‑fabricated tubular structure, engineered for both stability and a clean, minimal aesthetic. An acrylic title sign, laser‑cut for sharp detail, completed the composition and reinforced the product story.
This window brought together material craftsmanship, lighting design, and brand storytelling to create a bold visual moment for The North Face in SoHo.