06/19/2026
If your paid search channel is driving a mountain of leads but zero closed revenue, you have a quality problem. 📉
It is easy for a vendor to flood your inbox with cheap form fills. It is much harder to fill your pipeline with prospects who have actual buying intent.
Our partnership with Photoshelter proves why lead quality matters more than vanity volume.
Instead of chasing superficial metrics, we optimized their paid search engine for downstream business impact. The result? A massive year-over-year lift across their entire sales pipeline:
MQL to SQL conversion rates increased by 15%
SQL to Sales Qualified Opportunity rates jumped by 26%
Because the sales team was receiving higher-quality opportunities, the revenue velocity followed. By quarter two, the channel generated 50% more revenue than any previous quarter in the company’s history—and that performance has remained steady, predictable, and consistent ever since.
Stop paying for a high volume of leads that your sales team can’t close. Optimize your ad accounts for revenue impact.