Orange Inbound

Orange Inbound Orange Inbound is a HubSpot partner agency specializing in inbound marketing services and web design for building materials suppliers.

What else proves to the world how great your building materials are better than a bunch of happy customers?
08/25/2017

What else proves to the world how great your building materials are better than a bunch of happy customers?

Your customers are the easiest way to get the word of your company out into the world.

You can't optimize your building materials site if you don't know what keywords your customers are searching for in the ...
08/23/2017

You can't optimize your building materials site if you don't know what keywords your customers are searching for in the first place.

Finding the perfect keywords to drive your audience to your website is more vital than many businesses realize.

Sometimes, a single email isn't enough. That's why drip campaigns are so valuable when it comes to lead nurturing and cu...
08/21/2017

Sometimes, a single email isn't enough. That's why drip campaigns are so valuable when it comes to lead nurturing and customer education.

When planning your building materials email marketing strategy, are you thinking long-term? Consider laying out these drip campaigns to supplement your lead nurturing down the line.

Just like renovations on a home, continuous tweaks and improvements based on data can help you build a bigger, better ma...
08/18/2017

Just like renovations on a home, continuous tweaks and improvements based on data can help you build a bigger, better marketing strategy.

The way to repair separation between the different departments of building materials manufacturing companies is to use an agile marketing process.

Getting people to subscribe to your building materials mailing list is great, but making a great first impression is rea...
08/16/2017

Getting people to subscribe to your building materials mailing list is great, but making a great first impression is really what's going to keep them on the hook.

First impressions are everything so you should create a welcome email that gives your audience an introduction to your brand.

According to Wistia, people spend 2.6x more time on pages with video than on those without. In a world of shrinking atte...
08/14/2017

According to Wistia, people spend 2.6x more time on pages with video than on those without. In a world of shrinking attention spans, that’s not bad!

You might not think that video marketing could work for promoting and selling building materials, but times are changing. It's time for lights, camera, action!

Customer retention should be the main focus of your marketing goals. Even a five percent increase in customer retention ...
08/11/2017

Customer retention should be the main focus of your marketing goals. Even a five percent increase in customer retention can increase profits from 25 to 125 percent!

How do you keep customers coming back? The answer is simple. Create a customer retention strategy and be vigilant about its implementation.

Email marketing can do wonders for your building materials brand, especially when you personalize your messages.
08/10/2017

Email marketing can do wonders for your building materials brand, especially when you personalize your messages.

Never underestimate the power of email marketing when it comes to promoting your building materials online.

Your brand voice is basically your company’s personality. It affects how customers see you and even how they perceive th...
08/09/2017

Your brand voice is basically your company’s personality. It affects how customers see you and even how they perceive the quality of your products.

When a building materials manufacturer has a clear brand voice that ties their marketing together, it's easier to build trust with customers and outpace the competition.

Did you know that email segmentation can increase your open rates by a whopping 203%?
08/04/2017

Did you know that email segmentation can increase your open rates by a whopping 203%?

By segmenting your building materials email list, you can increase engagement amongst your subscribers by sending them the right messages at the right time.

There's value in running Facebook ads to promote your building materials—as long as you do it right.
08/03/2017

There's value in running Facebook ads to promote your building materials—as long as you do it right.

Learn what is take to make an eye-catching, effective Facebook ad that will perform successfully, pull in leads, and increase your ROI.

If you've got a great building materials website, but no one is visiting it, don't lose hope! Here's how to fix it.
08/02/2017

If you've got a great building materials website, but no one is visiting it, don't lose hope! Here's how to fix it.

If your building materials website isn't getting enough traffic, don't write it off as a lost cause just yet. There are things you can do to fix that!

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