Cosmorock

Cosmorock Want to Change the World? In short, we help causes move to the next level. Let this “O” represent $1 million. And it’s a true commitment from the donors.

Now, to help a nonprofit to do its mission, a million dollars is a lot. When I started as head of marketing at Heifer International in the early nineties, the annual revenue from that effort was $3 million. Compared to similar groups it wasn’t much. The organization’s work was highly respected, but after 50 years, even with of a lot of people trying really hard, this is what marketing raised in 19

92:

O O O

16 years later, we had grown annual marketing revenue to $90 million:

O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O

O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O

O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O

That’s a big change! In most of those years, Heifer grew between $5 and $10 million — more growth than the first 50 years combined. So what happened? First, we found a lot of talented people. Hopefully, you’ve already got some of those. Just as important:

Innovation. Smart changes. Persistence. Good design. Rainmaking. The very things Thunderhead Works will help you develop for your organization: so you can grow your revenue, influence, brand, publicity. Or create innovative new programs or products. So you can do a better job of helping the world.

Here’s a new post about audacity — the quiet kind that changes the world.What it meant to Gandhi, MLK… and maybe to us n...
08/05/2025

Here’s a new post about audacity — the quiet kind that changes the world.

What it meant to Gandhi, MLK… and maybe to us now.

Audacity and MLK — this bold story of how Gandhi inspired King—and how their quiet moment in Mumbai might spark courage in you today.

New Portal on Cosmorock explores Nonprofit Burnout and Wellness. Curated videos, books, and more!
10/19/2024

New Portal on Cosmorock explores Nonprofit Burnout and Wellness. Curated videos, books, and more!

Go to the Nonprofit Burnout & Wellness Portal HERE! “Self-care is never a selfish act—it is simply good stewardship of the only gift I have, the gift I was put on earth to offer others,” says Parker Palmer. Cosmorock.org offers a new portal on Nonprofit Burnout and Wellness. Nonprofits run on ...

North America's only caffeinated drink. It's healthy, tastes great@ So if yaupon tea has all these things going for it, ...
09/16/2024

North America's only caffeinated drink. It's healthy, tastes great@ So if yaupon tea has all these things going for it, why weren’t we drinking it all along?

it’s almost impossible to talk about yaupon tea without having the Latin-name talk. And that’s not by accident.

This Grand Rounds at Atrium/Wake Forest is open to all. I'll be talking on "Accelerating World Change" and introducing m...
03/06/2023

This Grand Rounds at Atrium/Wake Forest is open to all.

I'll be talking on "Accelerating World Change" and introducing my newish book and website. Wednesday morning, March 22.
Join us!

FacebookTweet Atrium Health Wake Forest Baptist Grand Rounds   Tom Peterson Accelerating World Change   Wednesday, March 22, 9-10 EST   Join Zoom Meeting HERE Meeting ID: 839 9086 6312 Passcode: 893130   From Teresa Cutts:   Friends, we are delighted to welcome our own Tom Peterson, presenting ...

7 Ways to Reframe your Problem — rather Challenge!
12/09/2022

7 Ways to Reframe your Problem — rather Challenge!

Reframe problems to get better results. Try frame-storming, asking why, zooming out, flipping to the positive to reframe problems.

Here are Tom Peterson’s “things to think about” if you want to change the world: The call for audacity. The power of a b...
09/10/2022

Here are Tom Peterson’s “things to think about” if you want to change the world: The call for audacity. The power of a bold goal. How ideas emerge and spread. The daily slog. How to grow your cause. Creating a mighty message. Brands, names, symbols. Exploring growth possibilities. Finding and creating community. Taking on the ogres that guard against progress. And why is the firefly a symbol of great hope?

ORDER the Book HERE Democracy at risk. Last chance to save the world. Enormous gap between the ultra-rich and billions of struggling people. Huge needs in every community. In Want to Change the World Tom Peterson celebrates the giant Movement that is taking on these challenges. But to meet the urg...

04/19/2021
You see this heart in what a people do, especially how they treat others. Acts of heart are often unnoticed: speaking ki...
08/05/2019

You see this heart in what a people do, especially how they treat others. Acts of heart are often unnoticed: speaking kind words to a lonely person, picking up a piece of litter when no one is looking, or planting a few bushes to help feed migrating butterflies.

People of Heart By Tom Peterson on August 5, 2019 in nonprofit growth, Social Change, world changing       By Tom Peterson Just as our most-important muscle, the heart, pumps oxygen and nutrients to the cells in our body, another heart supplies life to our communities. You see this heart in what ...

Just as our most-important muscle, the heart, pumps oxygen and nutrients to the cells in our body, another heart supplie...
08/05/2019

Just as our most-important muscle, the heart, pumps oxygen and nutrients to the cells in our body, another heart supplies life to our communities. You see this heart in what a people do, especially how they treat others.

People of Heart By Tom Peterson on August 5, 2019 in nonprofit growth, Social Change, world changing       By Tom Peterson Just as our most-important muscle, the heart, pumps oxygen and nutrients to the cells in our body, another heart supplies life to our communities. You see this heart in what ...

I suppose I did a poor job of messaging that day, I certainly didn’t know my audience well enough. It never occurred to ...
06/20/2019

I suppose I did a poor job of messaging that day, I certainly didn’t know my audience well enough. It never occurred to me that the board would have any reason to object...

Marketing Mix: the 4 P’s By Tom Peterson on June 20, 2019 in Nonprofit How-to, nonprofit marketing         By Tom Peterson Not too long ago many nonprofits looked askance at the idea of marketing. In the mid-nineties, an organization I worked with was raising about $3 million a year from what ...

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