05/19/2026
Our team doesn't just keep up with the industry — they stay ahead of it. Social Media Managers Payton Mathis and Abigail Knight recently attended Social Media Marketing World in Anaheim, California and brought back insights we're already putting to work.
Here are a few takeaways:
• It's not a content problem, it's a connection problem. The brands winning aren't posting more, they're connecting deeper.
• Reels grow your audience. Carousels build depth. The best strategies use both.
• Algorithms change. Superfans don't. Build community, not just followers.
• Swap your metrics. Saves, shares, DMs, and replies matter more than likes and impressions.
• AI is only as smart as what you feed it. Your expertise is the edge — AI helps you move faster.
Want a team that brings this thinking to your brand? Reach out.