SALT Marketing and Lead Generation

06/01/2026

SALT Employee Spotlight of the Month! Eric is a hard worker who is committed to SALT and its growth.

If you want to work with a great company, contact SALT Marketing today. www.growsalt.com

05/04/2026

Read more about Elijah here: https://growsalt.com/blog/team-highlight-welcome-back-elijah

04/27/2026

Most companies say they want one thing: “get new clients.”

The problem? That goal is too broad to act on daily, and that’s where momentum dies.

At SALT, we break that big objective into a six-step process built for consistency, clarity, and results.
Instead of chasing an outcome, we focus on progression.

Each step in the process has a clear objective, a defined action, and a measurable result. That means your team isn’t guessing what to do next; they’re executing with purpose every single day.

Rather than obsessing over “closing,” the focus shifts to moving opportunities forward. It starts with building targeted lists, then qualifying the right accounts, identifying real decision-makers, starting and nurturing conversations, and ultimately pinpointing real opportunities.

With this structure, there’s always a next step. Always a new target. Always forward motion.
No more “we need more leads.”
Now it’s: “What step are we on, and how do we advance it today?”
That’s where momentum compounds.
That’s where consistency is built.
And where real growth happens.

By the time we reach opportunity identification, we’re talking to the right company, right person, at the right time, and we've built a strong foundation.

Result: More consistency, better conversations, higher close rates, and better leads.
If you want to work with a team that is always moving, always working toward getting you leads, reach out at

A sophisticated outsourced sales team, targeting large or complex accounts where the relationship is critical to the sale.

04/23/2026

Here’s how we approach client discovery and why it matters:

SALT’s client discovery process builds a strong foundation by deeply understanding your business, positioning, and goals. Through structured onboarding a

04/20/2026

Most companies rely on referrals and RFQs.
The problem? It’s unpredictable.

This case study breaks down how SALT Marketing creates a steady flow of qualified opportunities through a structured outbound process.

Read it here: https://growsalt.com/blog/salt-case-study

This case study shows how SALT helped a legacy manufacturer overcome stalled growth and unused capacity by building a structured outbound sales program. Th

04/17/2026

04/01/2026

Amanda Burton is living proof that you don’t have to “feel salesy” to be great at sales. From accidentally getting pulled into the industry in high school to a senior account executive at SALT, she’s built her career on being real, relatable, and ridiculously good with people. Her secret? Make it feel like a conversation, not a pitch, and deals just happen.

Read the full blog here: https://growsalt.com/blog/employee-highlight-amanda-burton

02/18/2026

SALT Highlight - Anthony Colarusso, CEO

Theme song: Kashmir - Led Zeppelin
Favorite season: Summer!

As Founder & CEO of SALT Marketing, Anthony built the company on supply chain principles: measure everything, create visibility, and improve continuously. Since 2015, SALT has supported 491 clients representing up to $7B in revenue through consistency, ownership, and disciplined ex*****on.
What started as one person supporting six customers quickly evolved into a standardized, process-driven sales organization, even launching our own CRM within the first year to better manage and measure performance.
Anthony is passionate about long sales cycles, strategic nurture, and designing growth systems that work over time. Because in sales, there is no single magic factor. There is only intentional action, repeated consistently.
When he’s not building growth strategies, you’ll find him with his wife Lauren and their three kids, mountain biking in Colorado, playing Ultimate Frisbee, or growing gourmet mushrooms in his Basement.

12/14/2023

For the past three years, SALT has partnered with Restoration Outreach Programs to provide toys for children in need. This year there is a goal to provide over 1500 toys to underserved families in the Denver area!

12/03/2018

The 2018 Team at the Christmas Party in Breckenridge, CO.