Drive Research

03/03/2026

Meet the tiny faces behind the surveys, recruiting, data checks, and insights that help our clients make better decisions. ❤️📊

02/02/2026

The Big Game turns everyone into a stats person. Here are a few “Did you know?” nuggets you can drop this Sunday at your watch party 🏈📊

🏆 In the last 10 years, the New England Patriots have reached football’s biggest stage 4 times (including this season’s trip).

💰 The NRF expects $20.2B in total game-day spending (food, drinks, decorations, etc.).

🍗 Americans are projected to eat 1.48 billion chicken wings.

📺 A 30-second commercial spot is going for about $8M, with some hitting $10M. That’s roughly $333K per second at the top end.

🍕 About 12.5 million pizzas get ordered nationwide. With average menu prices around $17.61, that’s roughly $220M in pizza.

🥑 280 million pounds of Mexican avocados are projected to be imported into the U.S. for the Big Game alone.

💸 Americans are expected to legally bet $1.76B on this game

Sources: Adweek, National Chicken Council, Food Business News, Avocados From Mexico, National Retail Federation, Reuters

01/05/2026

Still smiling about our team holiday get-together. We reserved a suite at an SU basketball game and it was the perfect way to celebrate the season together. 🏀🧡

Hope everyone had a relaxing holiday break and a great start to the new year.

For us, it was also a chance to take a breath and appreciate what we accomplished in 2025, including finishing the year ahead of our sales goals (a credit to a team that shows up for each other every day).

Feeling grateful, recharged, and excited for what’s ahead. Here’s to an even stronger 2026. 💪📊🚀

01/02/2026

Happy 1️⃣ year Driversary to Janna Ridley! As a Research Assistant, Janna has her hands in all things market research including project management, survey design, data collection, analysis, and reporting.

📣 Here is just one of the many notes from our clients about their experience working with Janna:

"Janna was on top of every little detail. She made suggestions to ensure we received a good response rate and helped make the experience simple."

Thank you for all your hard work this year!

11/24/2025

Our Drive Research team was proud to once again support the CNY Care Package Project with United Way of Central New York. 💙

Together, our team pooled monetary donations, which Drive Research matched dollar for dollar.

With those funds, we purchased shampoo, soap, toothpaste, and other personal care essentials that will be packaged and distributed to neighbors in need across CNY through local partners.

Thank you to United Way of CNY and all of the partner agencies for organizing this effort, and to our Drive Research team members who contributed.

Learn more about the CNY Care Package Project here: unitedwedomore.org/carepackage.

11/04/2025

Who do you think is most at fault for the ESPN blackout on YouTube TV? Share more of your thoughts in our short survey: surveys.driveresearch.com/s3/3c4eddb303a6

10/02/2025

Win $100! Take a short survey to share your thoughts about AI chatbots.

https://surveys.driveresearch.com/s3/04381f3975e4

09/18/2025

🥤 Are you team Coke or team Pepsi?

For decades, the two soda giants battled it out in one of the fiercest rivalries in business history. From the emotional pull of Coke’s branding to the bold Pepsi Challenge, the Cola Wars remain a fascinating case study in marketing, psychology, and consumer behavior.

Our president, George Kuhn, joined LumiQ to break down this rivalry and the role of market research and branding in shaping consumer loyalty.

🎙️ Episode highlights:
- How Coke grew through emotional branding and product availability
- Pepsi’s counter-positioning and the Pepsi Challenge
- What went wrong with New Coke
- The neuroscience behind brand loyalty

It’s a must-listen for marketers, strategists, and anyone curious about how brands win (and sometimes lose) in the marketplace.

Listen to the trailer below.

👉 Sign up and listen to the full episode with this link: http://bit.ly/41Juz2G

09/17/2025

For the third consecutive year, Drive Research is proud to support the State of Caring survey in partnership with the United Way of Central New York. By donating our team’s time and expertise, we hope this research helps local organizations discover new ways to give back and strengthen our community. 🍊🍊

A special thank you to Christopher Coville for leading this year’s study, and to George Kuhn for presenting highlights at the State of Caring breakfast.

Here are a few highlights from this year’s survey:
📊 Central New Yorkers are 16% more likely to give than the rest of the U.S.
📊 70% donated $100+ in the past year, with half giving $200+
📊 1 in 4 residents volunteer weekly or more
📊 Gen Z is least likely to donate money but most likely to volunteer time
📊 The top barrier to giving is financial strain, followed by economic uncertainty

👉 Dive deeper into the data, trends, and insights shaping philanthropy in Central New York. Download the 2025 State of Caring report here: driveresearch.com/state-of-caring-report-cny/

09/11/2025

We’re excited to be hosting focus groups today at our Syracuse facility. From welcoming participants to fueling conversations with plenty of snacks, it’s all about creating a comfortable space for meaningful insights. 📊🥪

06/25/2025