05/13/2020
The Florida Bar determined that direct solicitation rules (and not general advertising rules) apply to targeted social media ads. Lawyers who want to use targeted social media must comply with a rule that prohibits lawyers from sending written or electronic communications “directly or indirectly” to potential clients unless it involves a personal injury, wrongful death or other disaster-related matter that occurred at least 30 days before the communication.
Now, social media is all the rage with law firms jockeying for position on Facebook, Instagram, LinkedIn and Twitter. Some practitioners get straight to the point with direct advertising while others try the more subtle approach of a blog post or other informational release such as a scholarly artic...