10/02/2026
The exact 50-point checklist I use before touching any Google Ads account.
80% of accounts I audit fail at least 10 of these.
Most common fails:
β Location set to "interest" instead of "presence"
β Auto-apply recommendations turned ON
β Page views counted as conversions
β No negative keyword lists
Run through this and you'll find money leaking in your account.
π¬ Comment "CHECKLIST" and I'll DM it.