06/03/2026
A thousand bucks isn't a thousand bucks in digital ads.
On Meta, $1,000 a month gets you 80k to 130k impressions. Great for awareness and retargeting.
On Google Search, the same $1,000 buys fewer clicks (200 to 400) but they come from people actively searching. Higher intent, higher conversions.
On TikTok, $1,000 stretches to 250k impressions. Built for discovery, less for direct sales.
The platform should match the job. Awareness, intent, and discovery are three different things.