Stevens & Tate Marketing

06/12/2026

Customers today aren't just buying products; they're buying into brands.

Understand how green marketing can build brand loyalty: https://hubs.ly/Q04fRnF10

Sustainability has gone from something that is just nice to have to a powerful strategy that builds brand loyalty in the current social climate. Customers want to support companies that are truly environmentally conscious. As more people prioritize sustainability, brands have a unique opportunity to stand out by taking genuine, impactful steps toward environmental responsibility.

Building a website for your company is great, but building a website that doesn’t generate any leads online is, well, not so great. Here in this guide, we have listed web design tips on how to design a user-friendly website that will draw people in and convert them on the spot.

06/09/2026

Even as technology advances, human creativity and oversight remain essential.

Understand how AI is changing paid media advertising: https://hubs.ly/Q04fQ-b40

Artificial Intelligence tools and automation are becoming a huge piece of marketing for businesses, but your human input is still needed. Knowing how to leverage those tools is key to finding success in today's digital landscape.

AI is revolutionizing paid advertising by predicting customer behavior, personalizing campaigns at scale, and automating tedious tasks. Yet, human creativity and strategy remain at the heart of effective marketing.

06/04/2026

📝Having a great tagline can shape how people remember your brand for years to come.

Learn how to create a tagline that customers will actually remember: https://hubs.ly/Q04fQd0-0

Think about the phrases you remember that instantly make a brand come to mind. That's what a good tagline can do for your brand. The best way to create a tagline is to convey your value, mission, and purpose in just a few words.

Creating memorable taglines takes more than clever wording. Learn how to develop effective brand taglines that communicate value, strengthen brand recognition, and leave a lasting impression on customers.

06/01/2026

Understand how to successfully implement a price reduction strategy: https://hubs.ly/Q04fQ2qK0

There are two critical reasons why you can’t just slash prices without a price reduction marketing strategy in place. First of all, nobody will know about the price change. Secondly, you don’t want those who do know to make the wrong assumptions about why you are changing the price.

05/28/2026

Maximizing Profitability: How to Calculate and Improve Customer Lifetime ValueJoin us on a journey to unlock the power of Customer Lifetime Value (CLV), guiding your business towards smarter decisions in marketing, sales, and customer service, all while maximizing your returns on investment.https://stevens-tate.com/articles/maximizing-profitability-how-to-calculate-and-improve-customer-lifetime-value-2/

05/28/2026

Here are 8 creative real estate marketing tools you should be utilizing now: https://hubs.ly/Q04fxqqj0

As a homebuilder in an increasingly competitive market, getting ahead with your real estate marketing plan will give you an advantage over your competition and increase your value as a contractor. Creative real estate marketing starts with a rock-solid online presence and strategy and, once established, can be built up on the foundational level.

05/27/2026

You have to establish a distinct place for your brand in the minds of your target audience!

🎯That's why brand positioning is so important...

Brand positioning goes beyond logos, taglines, and visual identity. It defines your place within the market and in the minds of your customers. It shapes the story you tell, the promises you make, and the reasons customers choose your brand over others.

Understand brand positioning and how to use it effectively: https://hubs.ly/Q04f3sgZ0

05/26/2026

📢 Attention Senior Living Providers!!

Have you heard about the LeadingAge Illinois Annual Meeting & Expo 2026?

We have two speakers from Stevens & Tate attending the event, and it's a great opportunity to learn more about Marketing for your senior living community. The event provides an environment for senior living providers to come together and develop their businesses. It’s a can’t-miss event that pushes the entire industry forward.

Learn more about the event and our guest speakers:

Stevens & Tate senior marketing executives to share insights at the upcoming LeadingAge Illinois Annual Meeting & Expo this July 14 - 15, 2026.

05/22/2026

Learn what goes into a strong marketing strategy: https://hubs.ly/Q04f3q8c0

Scattered tactics and one-off campaigns can only get your business so far. A strong, detailed, cohesive, and organized marketing strategy is essential for the success of your business.

At Stevens & Tate, we define a marketing strategy as the blueprint that aligns your brand, messaging, and channels with clear objectives, so every effort works harder and more effectively. This approach provides direction, improves consistency, and helps teams make smarter decisions about where to focus time and resources.

05/21/2026

AI is revolutionizing the marketing space, whether we like it or not, and the manufacturing industry is no exception.

The best way for manufacturers to prepare for what the future of marketing holds is to understand Next-Gen tools now! Our free 12-page guide is the ultimate resource for learning about artificial intelligence tools and their applications in marketing.

Download Our FREE Ebook to Learn About Next-Gen Marketing: https://hubs.ly/Q04fwZ-P0