Jenny Espino Creative Direction & Graphic Design

06/07/2023

06/10/2022

A little look into my day 💖

06/07/2022

Where the magic happens ✨✨✨

05/31/2022

If you’ve ever wondered what all of the different file types I include in your are, this is for you!
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Understanding file types can be a little tricky at first, so I hope this basic guide helps clear a few things up if you’ve ever been confused about this. Please let me know if this helps!

05/20/2022

The "Umbrella" of Branding & Media can be applied to just about anything, but good branding & media will always have the Big 6.

▪️Beautiful Design: To put it simply, in a world full of things to look at, people want to look at things that are aesthetically pleasing.

▪️ Value-Rich Content: Actively sharing content that adds value to your audience, whether that's through freebies, education, tips + tricks, or anything else you may offer, does so many things all at once for you and your audience. Value-Rich content furthers your connection, establishes you as an expert, brands you as a go-to solution for common problems, and so much more!

▪️ Strong Brand Identity: A strong brand identity picks up where your product or service leaves off. This is how your audience will set your product/service apart from the others.

▪️ Expertly Written Copy: Well written content can do just about anything for you, including boosting your SEO, sparking a connection between yourself and your audience, establishing yourself as an expert, encourage your audience to convert to sales.

▪️ Optimized Funnel: Have you heard the quote "Begin with the end in mind."? It's never been more applicable than it is for Branding & Media. Your funnel is the process your audience goes through to get to the end result (generally buying your product, or hiring you for a service). By keeping your funnel at the forefront of your mind, clients will find it significantly easier to convert, and you'll see a big boost too!

▪️ Genuine Audience Connection: People love to believe in people, and realistically, while the product or service that you offer most likely isn't one of a kind, you are. The connection that you've fostered with your audience over time is what will keep them coming back to you, time after time.

Is your brand following these 6 guidelines? If not, let’s get in touch!
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05/19/2022

As a business owner, I’m sure you’ve been told you need a website for your business...
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Whether you've considered creating a website yourself or outsourcing to a designer you might be asking yourself:
▪️ ”Can’t I just promote my business on social media? My account is growing consistently!”
▪️ “I don't feel fully ready to invest in a website.”
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I totally get these roadblocks and questions and I’m here to help. While you might not feel ready to invest in a custom site because of the cost, or a DIY site because of time, try to think in a different perspective. What is it costing you to NOT have one?
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Swipe for 4 reasons a website is so beneficial for your business (yes, even if you have a strong following and engaged audience on social media.)
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If you are an expert with an established business, ready to take action with an online presence that represents you, head to the link in my bio and let’s chat!
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05/16/2022

New client on the social scene today! Make sure to check out Excel Personnel Services!

05/11/2022

I'm loving all things boho desert 🌵✌🏼 right now! I'm even wanting to change up my living areas from farmhouse decor to desert decor lol. I'm loving the muted, warm and moody jewel tones that the desert provides, but also the minimalistic vibe it brings. What vibes have you been feeling lately?
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05/09/2022

Happy Monday! LoL! Sometimes I get so wrapped up in my work that I forget the basic necessities! Maybe I'm a ... or maybe I just love what I do! So excited to open up more client enrollment after this week! Ask me how to get started on your next design project!
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05/08/2022

Happy Mother’s Day to all the amazing mamas out there! It’s the hardest job there is and you’re crushing it! Do you have plans to celebrate today?
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05/06/2022

One happy designer mama right here!! This year for Mother’s Day, I got an iPad Pro! Please expect the illustration portion of my Insta to blow uuuupppp! 🤯😍
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05/06/2022

Sometimes the prettiest design comes from the most minimalistic design. I'm loving this new packaging for Adair Skincare! I think they're definitely going to be turning heads with their new rebrand! What do you think?
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