LHO & Co.

11/08/2022

If you’re a professional, then you know content marketing is essential to your success. It’s a way to connect with potential clients and show them what you can offer them.

In this blog post, we will discuss 9 essential tips for creating successful content marketing campaigns.

If you follow these tips, you will be on your way to reaching your target audience and generating more leads!

If you're a professional, then you know content marketing is essential to your success here are content tips for successful campaigns.

10/12/2022

Are you a CPA who wants to get started with a digital marketing campaign? Here are three places to start the journey.

It's not a quick fix for inbound leads, but it is highly effective with consistency over time.

Digital marketing is effective for CPAs to generate qualified inbound leads. As a CPA, start your digital marketing strategy here:

09/09/2022

SEO and digital marketing are powerful tools for professional services companies to generate leads, but they do not convert business to business customers.

SEO and digital marketing's job are to build brand awareness and bring prospects to the top of your marketing funnel.

Once the prospect lands in your marketing funnel, it is your job to nurture them properly through the sales process.

Think about yourself as an example. If you were hiring a forensic accountant and found one on Google, would you first hand over a $5,000 retainer check without due diligence? Not likely.

What has your experience been with internet leads? How have you successfully converted them to clients through your marketing funnel?

08/22/2022

It cannot be assumed that your clients see your value. To ensure value is perceived, you must demonstrate your value to them.

To have long-term happy clients as an attorney, CPA, or financial advisor, it is instrumental that you demonstrate your value to them.

08/09/2022

Building a business from the ground up entails plenty of moving parts. More than scoping your audience, sourcing products, and employing the right people, there are operational aspects of running a company that are confusing. Arguably, the difference between business development and marketing is in a lofty gray area.

For most people, especially those who are new to entrepreneurship, business development and marketing are technically interchangeable. However, while they are different, it can be said that they are two sides of the same coin.

In this article, learn all about the difference between business development and marketing as well as the significant roles that they play in running a business.

Marketing focuses on the customer. Business Development includes strategies to grow revenue. Marketing consulting, Long Beach, CA.

08/09/2022

The goal of digital marketing for attorneys is to generate quality leads from your website.

While there are many components to generating quality leads from your website as an attorney, three accessible places for anyone to start are:

- Specialization
- Fresh content
- Inbound links to your website

Three accessible digital marketing for attorneys include specialization, fresh content and inbound links to your website