Barrier Island Digital Solutions

08/13/2021

Hola a todos, hello everyone!

05/29/2020

Who needs a bit more ZEN in their life? Have you checked out Zenimation on Disney+ yet? Looks like something we could all use a bit more of these days. https://mashable.com/article/zenimation-disney-plus/

No dialogue. No music. All chill.

05/23/2020

Let's talk about the . Most people think there are hacks - little tricks you can do to get more engagement, which will suddenly skyrocket your account to the top of your followers' feeds. Newsflash: hacks don't work! So stop with the silly "like this post" "tag a friend!" or "comment with an emoji!". Stop. Just stop.

How does the algorithm work? It's no secret. Instagram values quality and consistency and it cultivates connection between an individual post and an individual user. It's curated for the follower, not the .

1. - make sure you are speaking to your customers in a way that is fun, enticing, authentic, and that adds VALUE to their day. If they interact with you frequently, and comments quality content on your posts, this helps. If you inundate your feed with junk, with spammy stuff that no one wants to read, they will scroll by without stopping. Sure, you will get some impressions, but who cares if they aren't stopping and connecting? Self-serving posts will likely fall flat.

2. - we've said this before. If you want to keep a relationship with your "super users", then keep the cadence of posting up. Posting 5x one day, and 1x a week later, you are not creating consistency.

3. management - are there partners, other businesses, or some aspect to your community that you work closely with? - not just in the text, but in the photo. Don't misundestand - we don't want you to overtag. Don't spam, don't tag random people or brands you NEVER mention ever again. It won't work and if anything will have a negative consequence.

PS - that little paper airplane? That is GOLD. If your followers are sharing posts, IG stories, etc, you can exponentially improve your engagement and growth. So look at your - create weekly baselines, track your performance, have a plan.

Need help? We are here!

Feel free to throw questions and thoughts below - we would love to hear them!

05/15/2020

Small business owners, we are here for you! If you need help building out a content strategy, understand what you should post, on which social platform, when, and with what kind of call-to-action, we can help! Try taking a look at Facebook's free resources and get in touch if you need an extra set of eyes on what you plan. Free of charge! Send us a message. https://www.facebook.com/business/learn/lessons/create-content-calendar?content_id=4tLsFoLFdGPdSDa

Having a calendar for your content can help you post consistently and stay organized. Learn how your business can create and use a content calendar.

05/13/2020

What's really cool about this?
You can find inspired, passionate, motivated, grateful and open-minded people in all sectors of business. From business owners to staff, volunteers, and customers, the inspiration abounds. We are grateful to be surrounded by an incredible community of smart, kind, and inspiring people on , especially during the days of the pandemic.

05/01/2020

Happy Friday, friends! We're ready for another rip-roaring weekend at home!
What do you get when marketing + cocktails combine? "Marketing: Shaken, Not Stirred!"
We curated a great list of cocktails that are inspired by our daily hustle of marketing, branding, and social strategy.

1st Up: 😎 "The Libation"
(aka The Cocktail)
Why? Because one sip and you'll be whipping up a huge batch to share with your friends - nothing goes viral like a fruity, refreshing drink!
1 1/4 oz of Dark rum
1 1/4 oz of Pineapple Juice
4 dash of Lemon Juice

Pour all ingredents into a cocktail shaker half-filled with ice cubes. Shake well, strain into a chilled cocktail glass, and serve.

2nd: "The Branded Gold Standard"
(aka The )
Why? Because it's a one-word cocktail EVERYONE knows by name. Accept no imitations. The Sidecar is a brand marketer's dream drink.
2 oz Cognac
3/4 oz Lemon juice
3/4 oz Triple sec
Pour all ingredients into cocktail shaker filled with ice. Shake well and strain into cocktail glass.

3rd: The Hashtag No-No
(aka The )
Why? Because no one likes clickbait-y creative! But don't let the salacious name fool you - this drink is DEFINITELY legit!
1 1/2 oz. navy-strength rum
1/4 oz. sloe gin
1/2 oz. fresh lime juice
Some of hottest/spiciest ginger ale you can find (none of that Canada Dry stuff, ok?)
In a crushed ice-packed copper mug, combine all ingredients, except ginger ale. Add extra crushed ice to the top, if necessary, top with ginger ale and garnish.

Have a great weekend, folks! See ya on the flip side.

04/16/2020

Great news for small businesses looking to generate some additional business during COVID-19

Instagram has added a new set of Stories stickers to help small businesses raise funds and maintain operations amid the COVID-19 lockdowns.

04/14/2020

What's most relevant to keeping your small business thriving right now? What "intangibles" do you need?

04/14/2020

Thinking down the line, how/when/where to you expect to market to your audience 6 months from now? How has transformed your audience's preferences and behaviors?

04/13/2020

Great article - as we see small businesses struggle, we also see those from our community lifting each other up. This is it, folks. We need to support each other. Let us know how we can help you.

During a crisis, the people who cope best are those who help others.

04/03/2020

These days, we could all use a bit of a mental break.
So take the time you need, get ample sleep, drink lots of water, and be kind.
We support all of the businesses that are doing their best to stay safe and serve their customers.

04/03/2020

for April 3: what kind of content can help you connect with your audience? Check out this great video from Social Media Examiner:

Want to create content that connects with the right people? Wondering how to deliver content your audience will share with others? Michael Stelzner shares th...