WITHIN

06/30/2022

Today’s digital consumers are savvy, plugged into current events, and values-driven — they look for brands that both meet their needs and represent their beliefs and values.

Your customers want to see themselves in your marketing, and they want to know you see them as well. ❤️

More on the blog around the benefits of thoughtfully diversifying your creative:

Does your business resemble and represent the people you serve? Inclusive creative is important to your audience.

06/13/2022

"What’s more, they challenged the TV measurement norms from the get-go, snubbing their nose at Nielsen and looking more at quantity and efficiency of content consumed. So yes, Netflix is behind in the AVOD game. And they didn’t pivot as quickly as they needed to."

So... where does Netflix stand now?

Sara Adler explains on MarTech:

The veteran streaming platform has been forced to pivot to ads to make up a shortfall in subscription revenue. Here's how it got here.

06/13/2022

Customized content for the channel you’re using can grab and hold your audience’s attention, prevent “ad fatigue” and boredom, and drive traffic for multiple platforms.

On the blog, we dig into how that happens — and the stakes of getting it right:

Customized channel-specific content can grab and hold your audience’s attention, prevent ad fatigue, and drive traffic for multiple platforms.

06/10/2022

"What’s more, they challenged the TV measurement norms from the get-go, snubbing their nose at Nielsen and looking more at quantity and efficiency of content consumed. So yes, Netflix is behind in the AVOD game. And they didn’t pivot as quickly as they needed to."

So... where does Netflix stand now?

Sara Adler explains on MarTech:

The veteran streaming platform has been forced to pivot to ads to make up a shortfall in subscription revenue. Here's how it got here.

06/09/2022

Sara Adler, Head of TV at WITHIN, also raises the point that a Netflix-Roku deal might negatively impact the media space by further entrenching Netflix’s dominance in the streaming space.

“The last thing the industry needs is another walled garden representing both sides of the equation,” she argues.

Read more on the speculations around a Roku-Netflix deal, on The Drum:

As Netflix’s market value tanks in light of declining subscription rates, the streaming titan is turning to advertising to drive up revenue. Now, speculation within Roku is growing that Netflix could buy out the streaming device manufacturer to aid in its mission to build out an ad-supported busin...

06/09/2022

ICYMI: Discover what a ghost kitchen is, the opportunity TikTok's ghost kitchens offer brands, and what the future of this craze looks like. 👻

Read more on the Marketing Pulse blog here:

A ghost kitchen helps restaurants lower overhead and maximize profits by turning kitchens into delivery-only restaurants with no storefront.

06/09/2022

In case you missed the news last week, we're so excited to welcome Rifle Paper Co. to the WITHIN family! 🎉

WITHIN to optimize customer experience for Rifle Paper Co....

06/08/2022

Including nonprofit organizations on your client roster can have a positive impact in crucial ways, even if they don't exactly fit your agency's portfolio.

Joe Yakuel, WITHIN Founder & CEO, shares more on the blog around ways (and reasons) to work with nonprofits:

Including nonprofit organizations on your client roster can have a positive impact in crucial ways, even if they don't exactly fit your agency's portfolio.

06/08/2022

Are you coming to CommerceNext in NYC, June 21-22, 2022?

Don’t miss our Founder and CEO Joe Yakuel as a panelist on, "Seizing Growth with Full-Funnel Marketing and Measurement."

Joe is looking forward to talking about his favorite topic: maximizing LTV by driving incremental growth!

There’s still time to register to attend: https://bit.ly/37HuIuE

06/07/2022

🤝 Signing a new agency is a big commitment and there are many factors to consider to ensure the relationship is compatible and the goals are aligned.

As you explore who will be the best fit for your organization, there are some important red flags to watch out for during your search... 🚩

Set your brand up for a successful agency relationship by looking beyond the jingles and jargon. Take note of these six red flags to avoid:

When choosing a digital agency as your brand's marketing partner, who will be the best fit for your organization?

06/07/2022

"Pride isn't simply a month. It's a mindset." — Jen Grosshandler, Executive Director and Founder of The GenderCool Project

The GenderCool Project is paving the way to create more awareness, open discourse and increase support for transgender youth and their incredible accomplishments. We're so proud to support their initiatives and goals, all year long.

Learn more about the organization and our team's involvement in their campaign:

'We know that 80% of the population say they've never even met a trans person, and we wanted to change that," says GenderCool co-founder.

06/06/2022

ICYMI: Google is updating from Universal Analytics ➡️ Google Analytics 4.

Many people are understandably nervous about this change, but now is the time to start understanding, integrating, and using GA4 so your brand is prepared for this new frontier.

Read more on how to successfully prepare: https://bit.ly/3aEiPqJ