Avocet Communications

Avocet Communications Marketing. Public Relations. Advertising. Digital. Web Development. Social. Community Relation

Avocet Communications is a full service marketing communications firm dedicated to helping you. We specialize in marketing, advertising, public relations, digital and social for challenger brands that donโ€™t intend on remaining a challenger for long.

What actually made the customer buy?If you're relying on first-touch or last-touch attribution alone, you may only be se...
09/01/2026

What actually made the customer buy?
If you're relying on first-touch or last-touch attribution alone, you may only be seeing part of the story.

On this episode of StrategyCast, Lori Jones sits down with Emily Popson to explore how modern marketers can combine digital data, self-reported attribution, AI, and customer insights to better understand what drives business results.

Because the goal isn't giving one channel all the credit.
It's understanding how the entire marketing strategy contributes to growth.

Watch now! https://strategycast.com/podcast/how-to-prove-marketings-impact-on-revenue-when-attribution-gets-messy/

What separates organizations experimenting with AI from those actually creating value with it?It's not just the technolo...
08/25/2026

What separates organizations experimenting with AI from those actually creating value with it?
It's not just the technology. It's the systems surrounding it.

On this episode of StrategyCast, Lori Jones sits down with Jeff Chancellor to explore how marketing leadership is evolving as AI becomes increasingly embedded in business operations and decision-making.
From trust and transparency to accountability and organizational design, Jeff explains why the next phase of AI will require more than great tools.

It will require great leadership.

Watch now! https://strategycast.com/podcast/why-ai-wont-fix-your-marketing-without-better-decision-making/

What happens when creating more content is no longer a competitive advantage? You focus on something much harder to repl...
08/18/2026

What happens when creating more content is no longer a competitive advantage? You focus on something much harder to replicate: Community.

In this episode of StrategyCast, Lori Jones sits down with Carter Hostelley to explore why community, advocacy, and authentic human relationships are becoming powerful drivers of B2B growth.

From LinkedIn engagement to customer advocacy, Carter shares how marketers can build stronger relationships that generate trust, not just attention.

AI can help brands reach more people. Community gives people a reason to stay.

Watch now!
https://strategycast.com/podcast/ai-is-changing-buyer-behavior-heres-why-community-matters-more-than-ever/

08/12/2026

โ€œI trust my team.โ€ Famous last words when your team is standing across the room armed with toilet paper. ๐Ÿ˜‚๐Ÿงป

At Avocet, trust is a pretty big deal. We trust each other to bring great ideas, challenge each other, show up for our clients and have each otherโ€™s backs.

Apparently, we also trust each other not to nail our CEO in the head with a roll of TP. ๐Ÿ˜‚

Great teams do great work. But we also think great teams should genuinely enjoy doing it together.

Lori, thanks for putting your trust, and your head, on the line for this one. โค๏ธ

What if one of your biggest opportunities for growth already exists outside your organization?In this episode of Strateg...
08/11/2026

What if one of your biggest opportunities for growth already exists outside your organization?

In this episode of StrategyCast, Lori Jones sits down with Fabian to explore why strategic alliances are about much more than co-marketing or referrals.

The right partnerships can accelerate credibility, uncover valuable market intelligence, open new opportunities, and help organizations build trust faster.

Because sometimes the fastest path to growth isn't going it alone. It's finding the right people to grow with.

Watch now! https://strategycast.com/podcast/the-partnership-strategy-that-builds-buyer-trust-faster-than-marketing-alone/

The future of marketing is in good hands. ๐Ÿ‘ Over the past few days, we had the pleasure of welcoming Sterling Smith to A...
08/06/2026

The future of marketing is in good hands. ๐Ÿ‘ Over the past few days, we had the pleasure of welcoming Sterling Smith to Avocet as he completed our three-day shadow and internship experience.

From brainstorming ideas to presenting his recommendations, Sterling impressed us with his curiosity, thoughtful questions, and sharp eye for emerging trends. His final presentation reflected creativity, preparation, and a genuine passion for strategic communications.

Thank you, Sterling, for spending time with our team. We loved getting to know you, and we can't wait to see where your journey takes you!

Can AI make your marketing more effective? Absolutely. Can it replace trust? Not a chance.On this episode of StrategyCas...
08/04/2026

Can AI make your marketing more effective? Absolutely. Can it replace trust? Not a chance.

On this episode of StrategyCast, Lori Jones sits down with John Golden to explore why trust has become the most valuable differentiator in an AI-driven marketplace.

Discover why transparency, authentic relationships, and consistent messaging remain essential, even as AI transforms how we work.

Watch now! https://strategycast.com/podcast/dont-let-ai-kill-your-authenticity/

Home again. โค๏ธโœˆ๏ธ We couldn't let Lori return from a well-deserved vacation without a proper welcome back... and an even ...
07/30/2026

Home again. โค๏ธโœˆ๏ธ We couldn't let Lori return from a well-deserved vacation without a proper welcome back... and an even bigger celebration!

To commemorate StrategyCast's 600th episode, we surprised her with custom banners, her favorite cookies, and a few reminders of just how proud we are of everything she's built.

600 episodes. Hundreds of incredible conversations. Countless insights shared with listeners around the world.

Congratulations, Lori! Here's to the next chapter of StrategyCast. ๐ŸŽ‰๐ŸŽ™๏ธ

What separates memorable brands from forgettable ones? According to Scott Goodson, it's not bigger campaigns or louder a...
07/28/2026

What separates memorable brands from forgettable ones? According to Scott Goodson, it's not bigger campaigns or louder advertising. It's movement thinking.

In this episode of StrategyCast, Scott joins Lori Jones to explore how organizations can build communities around shared purpose, create lasting momentum, and inspire customers to become advocates.

Whether you're a B2B or B2C brand, movements aren't reserved for household names. They're built by organizations that give people something meaningful to believe in.

Watch now! https://strategycast.com/podcast/how-ikea-pampers-and-visa-turned-marketing-into-cultural-movements/

600 episodes of StrategyCast!๐ŸŽ‰ To celebrate this milestone, Lori Jones takes on one of the most important shifts happeni...
07/21/2026

600 episodes of StrategyCast!๐ŸŽ‰ To celebrate this milestone, Lori Jones takes on one of the most important shifts happening in modern marketing: The move from persuasion to proof.

Today's buyers don't simply believe what brands say. They verify it.

In this special episode, Lori introduces the concept of engineering proof and explains how organizations can intentionally build credibility into every customer interaction.

Thank you to everyone who has joined us on this incredible journey.

Watch the milestone episode now! https://strategycast.com/podcast/the-four-layers-of-proof-that-build-buyer-trust/

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