Avocet Communications

Avocet Communications Marketing. Public Relations. Advertising. Digital. Web Development. Social. Community Relation

Avocet Communications is a full service marketing communications firm dedicated to helping you. We specialize in marketing, advertising, public relations, digital and social for challenger brands that don’t intend on remaining a challenger for long.

In this episode of StrategyCast, Lori Jones sits down with Mark Abramowicz to explore how organizations can bridge the g...
05/26/2026

In this episode of StrategyCast, Lori Jones sits down with Mark Abramowicz to explore how organizations can bridge the gap between AI investment and real business impact.
Too often, AI conversations focus on vision instead of measurable outcomes. But successful AI transformation requires more than tools. It requires alignment between people, systems, governance, and strategy.
From proving ROI to building operational resilience, Mark shares practical insights on how organizations can move beyond AI hype and create meaningful results.
Watch the episode now! https://strategycast.com/podcast/how-top-cmos-use-ai-marketing-to-drive-real-business-impact/

In this solo episode of StrategyCast, Lori Jones explores a major shift happening in modern marketing:Credibility now ma...
05/19/2026

In this solo episode of StrategyCast, Lori Jones explores a major shift happening in modern marketing:

Credibility now matters more than creativity.

Today’s buyers aren’t simply looking for brands that are interesting or attention-grabbing. They’re evaluating risk, searching for proof, and looking for partners they can trust.

From messaging and positioning to trust-building and buyer psychology, Lori breaks down why credibility has become one of the most important competitive advantages in today’s market.

Watch the episode now! https://strategycast.com/podcast/why-your-marketing-strategy-fails-when-creativity-outpaces-credibility/

In this episode of StrategyCast, Lori Jones sits down with Matt Wilkinson to explore how marketing teams can keep authen...
05/12/2026

In this episode of StrategyCast, Lori Jones sits down with Matt Wilkinson to explore how marketing teams can keep authentic buyer insight from getting lost during campaign ex*****on.
As campaigns move through approvals and revisions, messaging often becomes safer but less effective.
Matt introduces the concept of “synthetic customers”: AI-powered buyer representations built from real customer research that help teams pressure-test campaigns before launch and create messaging that actually resonates.
Watch the episode now! https://strategycast.com/podcast/the-synthetic-customer-strategy-for-high-performing-campaigns/

In this episode of StrategyCast, Lori Jones sits down with Steve Chitwood to unpack a critical issue facing modern marke...
05/05/2026

In this episode of StrategyCast, Lori Jones sits down with Steve Chitwood to unpack a critical issue facing modern marketing teams: the gap between technology investment and actual performance.

Many organizations already have the tools they need, but without the right architecture, those tools can’t deliver on their promise.

From identity resolution to data latency and system interoperability, Steve breaks down what’s really holding teams back, and how to fix it.

Watch the episode now! https://strategycast.com/podcast/stop-slapping-ai-tools-on-bad-strategy/

In this episode of StrategyCast, Lori Jones sits down with Beth Wilkerson to explore how empathy-led marketing is transf...
04/28/2026

In this episode of StrategyCast, Lori Jones sits down with Beth Wilkerson to explore how empathy-led marketing is transforming growth in complex, technical industries.

When marketing is rooted in real customer understanding, not assumptions, it becomes a powerful driver of trust, alignment, and revenue.

From customer journey mapping to breaking down silos, Beth shares practical strategies to help teams create messaging that actually connects.

Watch the episode now! https://strategycast.com/podcast/how-to-build-trust-with-empathy-led-marketing/

For years, marketing has focused on data, targeting, and optimization. But today, something interesting is happening…cre...
04/27/2026

For years, marketing has focused on data, targeting, and optimization. But today, something interesting is happening…creativity is making a comeback.
In Lori Jones’ latest blog, she explores why bold ideas are becoming the real competitive advantage…and why the brands that stand out are the ones willing to think differently.
Read the blog to learn:

• Why performance marketing alone isn’t enough anymore
• How creative strategy is driving brand differentiation
• What today’s most successful brands are doing differently

Read the full blog here: https://avocetcommunications.com/why-bold-ideas-are-back-at-the-center-of-marketing/

04/22/2026

POV: You come back from a conference and your team has been… busy.

Turns out trust-building can involve a printer, scissors, and a whole lot of laughter.

Much love for our fearless leader, haha! Well worth the paper cuts.❤️

In this episode of StrategyCast, Lori Jones talks with MJ Patent about the idea of a “trust recession” and what it means...
04/21/2026

In this episode of StrategyCast, Lori Jones talks with MJ Patent about the idea of a “trust recession” and what it means for marketers today.

As AI-generated content floods the landscape, buyers are becoming more skeptical, and traditional metrics like clicks and MQLs aren’t telling the full story anymore.
So what should marketers focus on instead? Trust.

Building real connections, proving value, and creating transparency are what drive long-term growth. Watch the episode now!

Is traditional search losing its grip on discovery? More people are finding brands through social platforms, AI tools, p...
04/20/2026

Is traditional search losing its grip on discovery? More people are finding brands through social platforms, AI tools, podcasts, and online communities, often without ever clicking on a website. In Lori Jones’ latest blog, she explores what this shift means for companies trying to stay visible in a fragmented digital world…and what CEOs and CMOs should be thinking about next. Read the blog here: https://avocetcommunications.com/the-end-of-search-as-we-know-it/

AI is everywhere, but most teams are only scratching the surface.In this episode of StrategyCast, Lori Jones talks with ...
04/14/2026

AI is everywhere, but most teams are only scratching the surface.

In this episode of StrategyCast, Lori Jones talks with Preston Zeller about how marketers can use AI to solve real problems, not just speed up tasks.

They dive into:
→ Why AI should be a strategic shift, not a bolt-on
→ How to uncover inefficiencies before implementing new tools
→ Where marketers can find quick wins with AI

If you’re looking to make AI actually work for your marketing, this is a must-listen.

Watch the episode now!

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