Avocet Communications

Name: Avocet Communications
Address: 425 Main Street, Longmont, CO, 80501, US
Telephone: +13036787102
Price range: $$$

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Avocet Communications

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Marketing. Public Relations. Advertising. Digital. Web Development. Social. Community Relation

Avocet Communications is a full service marketing communications firm dedicated to helping you. We specialize in marketing, advertising, public relations, digital and social for challenger brands that don’t intend on remaining a challenger for long.

10/20/2026

Your customers trust you. That's great. But do they believe in you? 👀 In her latest StrategyCast solocast, Lori Jones explores an important distinction in brand strategy: trust and belief aren't the same thing.

Trust helps customers feel confident that a company will deliver on its promises. Belief goes further. It's what inspires customers to choose one brand over another, stay loyal, and become advocates.

Lori breaks down the progression from credibility to confidence to trust to belief and why even trustworthy brands need something meaningful that sets them apart.

Because in a market full of reliable options, being trustworthy might get you considered.
Being believed in gives customers a reason to choose you.

Watch now! https://strategycast.com/podcast/a-trusted-brand-can-still-be-forgettable-heres-why/

10/13/2026

What if your next customer has already started shopping for a solution... and you have no idea? 👀 That's the reality B2B marketers are increasingly facing.

On this episode of StrategyCast, Lori Jones sits down with Victoria Albert to explore the invisible buyer journey: the research, comparisons, and early decisions happening before prospects ever contact a vendor.

With AI accelerating how buyers find and evaluate information, traditional marketing playbooks aren't always keeping up.
Victoria shares why brands need to focus on being discoverable, credible, and relevant earlier in the process.

Because by the time a prospect reaches out, their shortlist may already be set.

Watch now! https://strategycast.com/podcast/the-b2b-shortlist-is-forming-earlier-will-your-brand-make-the-cut/

10/06/2026

AI can tell you a lot about your customer. But does it actually know your customer? That's where things get interesting.

On this episode of StrategyCast, Lori Jones sits down with Tiffany to explore how AI is transforming the relationship between marketing and consumer insights.

As technology makes it faster to collect, analyze, and operationalize information, proprietary customer data and human judgment become even more important.

Because the advantage isn't simply having access to AI. It's combining technology with an understanding of your customers that competitors can't easily replicate.

Watch now! https://strategycast.com/podcast/why-better-ai-doesnt-automatically-lead-to-better-marketing-decisions/

09/29/2026

Growth has stalled. Time for more marketing... right? Not necessarily.

On this episode of StrategyCast, Lori Jones sits down with John Ravaris to explore why stalled growth can be a signal that the problem isn't marketing activity. It may be differentiation.

When companies rely on the same claims as their competitors, they can quickly disappear into a "sea of sameness", even when they're doing excellent work.

John explains why strong positioning starts with discovery: listening to customers, employees, sales teams, and the market before creating the next campaign.

Because before you amplify the message, you need to make sure you've found something worth amplifying.

Watch now! https://strategycast.com/podcast/the-why-should-i-choose-you-test-every-marketing-team-should-try/

09/22/2026

AI can scale personalization, but it can also scale mistakes.

On this episode of StrategyCast, Lori Jones sits down with Tara to explore why customer trust may be one of the most important competitive advantages brands have in the AI era.

From cross-functional governance and clean data to human oversight and defined workflows, Tara explains what organizations need to responsibly bring AI into the customer experience.

Adopting AI isn't only about asking what the technology can do. It's deciding what it should do and putting the right safeguards around it.

Watch now! https://strategycast.com/podcast/why-moving-too-fast-with-ai-could-cost-your-brand-customer-trust/

09/15/2026

Your website traffic dropped. Does that mean demand dropped with it? Not necessarily.

AI is changing how buyers search, research, and evaluate companies. Some of the metrics marketers have relied on for years may no longer tell the complete story.

On this episode of StrategyCast, Lori Jones sits down with Andrew Davis to explore how marketers can rethink go-to-market strategy around the way customers actually make decisions today.

From buyer intent and multi-channel journeys to personalization, pipeline impact, and the enduring value of human connection, this conversation challenges marketers to look beyond activity and focus on what actually moves the business.

Watch now! https://strategycast.com/podcast/how-ai-is-upending-buyer-behavior-and-smart-marketers-are-adapting/

09/08/2026

Awareness can get your brand noticed. But what makes someone actually believe in it?
In this StrategyCast Solocast, Lori Jones explores the progression from information and awareness to something far more valuable: trust, belief, and ultimately advocacy.
She breaks down why trust isn't a "soft" marketing concept. It influences whether customers buy, stay, recommend, forgive mistakes, and follow a brand into something new.
And in an AI era where information is easier than ever to create, simply producing more content isn't enough.
Brands need to give people clear, credible reasons to believe.
Watch now!
https://strategycast.com/podcast/the-belief-path-turning-awareness-into-enduring-advocacy

09/01/2026

What actually made the customer buy?
If you're relying on first-touch or last-touch attribution alone, you may only be seeing part of the story.

On this episode of StrategyCast, Lori Jones sits down with Emily Popson to explore how modern marketers can combine digital data, self-reported attribution, AI, and customer insights to better understand what drives business results.

Because the goal isn't giving one channel all the credit.
It's understanding how the entire marketing strategy contributes to growth.

Watch now! https://strategycast.com/podcast/how-to-prove-marketings-impact-on-revenue-when-attribution-gets-messy/

08/25/2026

What separates organizations experimenting with AI from those actually creating value with it?
It's not just the technology. It's the systems surrounding it.

On this episode of StrategyCast, Lori Jones sits down with Jeff Chancellor to explore how marketing leadership is evolving as AI becomes increasingly embedded in business operations and decision-making.
From trust and transparency to accountability and organizational design, Jeff explains why the next phase of AI will require more than great tools.

It will require great leadership.

Watch now! https://strategycast.com/podcast/why-ai-wont-fix-your-marketing-without-better-decision-making/

08/18/2026

What happens when creating more content is no longer a competitive advantage? You focus on something much harder to replicate: Community.

In this episode of StrategyCast, Lori Jones sits down with Carter Hostelley to explore why community, advocacy, and authentic human relationships are becoming powerful drivers of B2B growth.

From LinkedIn engagement to customer advocacy, Carter shares how marketers can build stronger relationships that generate trust, not just attention.

AI can help brands reach more people. Community gives people a reason to stay.

Watch now!
https://strategycast.com/podcast/ai-is-changing-buyer-behavior-heres-why-community-matters-more-than-ever/

Address

425 Main Street
Longmont, CO
80501

Telephone

+13036787102

Website

http://avocetcommunications.com/contact/

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