Avocet Communications

Avocet Communications Marketing. Public Relations. Advertising. Digital. Web Development. Social. Community Relation

Avocet Communications is a full service marketing communications firm dedicated to helping you. We specialize in marketing, advertising, public relations, digital and social for challenger brands that don’t intend on remaining a challenger for long.

In this episode of StrategyCast, Lori Jones sits down with Fred Wiechman to explore how organizations can embrace AI whi...
06/16/2026

In this episode of StrategyCast, Lori Jones sits down with Fred Wiechman to explore how organizations can embrace AI while preserving the human connections that drive trust and loyalty.

As businesses accelerate AI adoption, many are asking the same question: How do we scale without sacrificing authenticity?

Fred shares practical insights on building trust frameworks, aligning communications across customer touchpoints, and ensuring technology serves strategy, not the other way around.

Watch the episode now! https://strategycast.com/podcast/how-smart-marketers-use-ai-without-losing-trust/

06/15/2026

The little things. The big things. The things that make us grateful to do what we do every day.

☀️ Sunny Main Street
☕ Coffee before a meeting
🤝 Trusted partnerships
📖 45 years of storytelling

Hallelujah.

In this episode of StrategyCast, Lori Jones sits down with Kate DiLeo to discuss why strategic messaging matters more th...
06/09/2026

In this episode of StrategyCast, Lori Jones sits down with Kate DiLeo to discuss why strategic messaging matters more than ever in the age of AI-generated content.

As more brands use AI tools to create content, differentiation is becoming harder to achieve. Kate shares her Brand Trifecta methodology and explains how strong strategic inputs lead to stronger marketing outputs.

From value propositions to differentiation and trust-building, this episode offers practical insights for brands looking to stand out in crowded markets.

Watch the episode now! https://strategycast.com/podcast/the-3-part-workflow-behind-irresistible-brand-messaging/

In this episode of StrategyCast, Lori Jones sits down with Boobesh Ramadurai to explore how organizations can move beyon...
06/02/2026

In this episode of StrategyCast, Lori Jones sits down with Boobesh Ramadurai to explore how organizations can move beyond AI hype and begin operationalizing AI for measurable marketing results.

While many companies are experimenting with AI tools, the biggest opportunities come from embedding AI directly into workflows, campaign optimization, personalization efforts, and decision-making processes.
Boobesh shares practical insights on how organizations can accelerate results while maintaining customer trust and brand authenticity.

Watch the episode now! https://strategycast.com/podcast/how-top-brands-use-ai-agents-to-dominate-their-markets/

In this episode of StrategyCast, Lori Jones sits down with Mark Abramowicz to explore how organizations can bridge the g...
05/26/2026

In this episode of StrategyCast, Lori Jones sits down with Mark Abramowicz to explore how organizations can bridge the gap between AI investment and real business impact.
Too often, AI conversations focus on vision instead of measurable outcomes. But successful AI transformation requires more than tools. It requires alignment between people, systems, governance, and strategy.
From proving ROI to building operational resilience, Mark shares practical insights on how organizations can move beyond AI hype and create meaningful results.
Watch the episode now! https://strategycast.com/podcast/how-top-cmos-use-ai-marketing-to-drive-real-business-impact/

In this solo episode of StrategyCast, Lori Jones explores a major shift happening in modern marketing:Credibility now ma...
05/19/2026

In this solo episode of StrategyCast, Lori Jones explores a major shift happening in modern marketing:

Credibility now matters more than creativity.

Today’s buyers aren’t simply looking for brands that are interesting or attention-grabbing. They’re evaluating risk, searching for proof, and looking for partners they can trust.

From messaging and positioning to trust-building and buyer psychology, Lori breaks down why credibility has become one of the most important competitive advantages in today’s market.

Watch the episode now! https://strategycast.com/podcast/why-your-marketing-strategy-fails-when-creativity-outpaces-credibility/

In this episode of StrategyCast, Lori Jones sits down with Matt Wilkinson to explore how marketing teams can keep authen...
05/12/2026

In this episode of StrategyCast, Lori Jones sits down with Matt Wilkinson to explore how marketing teams can keep authentic buyer insight from getting lost during campaign ex*****on.
As campaigns move through approvals and revisions, messaging often becomes safer but less effective.
Matt introduces the concept of “synthetic customers”: AI-powered buyer representations built from real customer research that help teams pressure-test campaigns before launch and create messaging that actually resonates.
Watch the episode now! https://strategycast.com/podcast/the-synthetic-customer-strategy-for-high-performing-campaigns/

In this episode of StrategyCast, Lori Jones sits down with Steve Chitwood to unpack a critical issue facing modern marke...
05/05/2026

In this episode of StrategyCast, Lori Jones sits down with Steve Chitwood to unpack a critical issue facing modern marketing teams: the gap between technology investment and actual performance.

Many organizations already have the tools they need, but without the right architecture, those tools can’t deliver on their promise.

From identity resolution to data latency and system interoperability, Steve breaks down what’s really holding teams back, and how to fix it.

Watch the episode now! https://strategycast.com/podcast/stop-slapping-ai-tools-on-bad-strategy/

In this episode of StrategyCast, Lori Jones sits down with Beth Wilkerson to explore how empathy-led marketing is transf...
04/28/2026

In this episode of StrategyCast, Lori Jones sits down with Beth Wilkerson to explore how empathy-led marketing is transforming growth in complex, technical industries.

When marketing is rooted in real customer understanding, not assumptions, it becomes a powerful driver of trust, alignment, and revenue.

From customer journey mapping to breaking down silos, Beth shares practical strategies to help teams create messaging that actually connects.

Watch the episode now! https://strategycast.com/podcast/how-to-build-trust-with-empathy-led-marketing/

For years, marketing has focused on data, targeting, and optimization. But today, something interesting is happening…cre...
04/27/2026

For years, marketing has focused on data, targeting, and optimization. But today, something interesting is happening…creativity is making a comeback.
In Lori Jones’ latest blog, she explores why bold ideas are becoming the real competitive advantage…and why the brands that stand out are the ones willing to think differently.
Read the blog to learn:

• Why performance marketing alone isn’t enough anymore
• How creative strategy is driving brand differentiation
• What today’s most successful brands are doing differently

Read the full blog here: https://avocetcommunications.com/why-bold-ideas-are-back-at-the-center-of-marketing/

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