09/01/2026
What actually made the customer buy?
If you're relying on first-touch or last-touch attribution alone, you may only be seeing part of the story.
On this episode of StrategyCast, Lori Jones sits down with Emily Popson to explore how modern marketers can combine digital data, self-reported attribution, AI, and customer insights to better understand what drives business results.
Because the goal isn't giving one channel all the credit.
It's understanding how the entire marketing strategy contributes to growth.
Watch now! https://strategycast.com/podcast/how-to-prove-marketings-impact-on-revenue-when-attribution-gets-messy/