The Moment Lab

The Moment Lab PR & Brand Marketing

06/18/2026

New York City practically called in sick for this one 🏀🗽

The ’ championship ticker-tape parade turned Manhattan into a sea of blue and orange as generations of fans flooded the streets to celebrate the franchise’s first title in 53 years. Among the thousands in attendance were some of the team’s most passionate celebrity supporters, including , Mariska Hargitay, , , , and 💙🧡🏆

🎥

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[ Knicks, New York Knicks, Knicks in 5, New York City, New Yorkers, Jalen Brunson, Tracy Morgan, Mariska Hargitay, Spike Lee, Ben Stiller, Timothée Chalamet, Alicia Keys, NY, Celebration ]

B2B brands have a reputation for boring social media. Polished headshots. Lifeless product announcements. Corporate jarg...
06/17/2026

B2B brands have a reputation for boring social media. Polished headshots. Lifeless product announcements. Corporate jargon that puts people to sleep 😴

But a few brands are breaking the mold and showing that B2B can be just as entertaining, engaging, and viral as anything DTC is doing.

👉 Swipe to see what they’re getting right

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Ramp GoDaddy Blackstone The Office
[ Ramp, Try Ramp, The Office, Brian Baumgartner, Kevin Malone, Andy Buckley, David Wallace, Go Daddy, Blackstone, Marketing, Social Media Marketing, Marketing Strategy, B2B Brands ]

06/16/2026

Mike Myers is bringing Dr. Evil out of retirement for Verizon’s latest campaign, reuniting with fellow Austin Powers stars Rob Lowe, Seth Green, and Mindy Sterling 😈🎬

Directed by Jay Roach, the spot taps into the franchise’s iconic humour to show that Verizon’s new Simplicity Plan is the exact opposite of evil📱

🎥 Verizon

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[ Mike Myers, Dr.Evil, Scott Evil, Number Two, Frau Farbissina, Rob Lowe, Seth Green, and Mindy Sterling, Verizon, Verizon Mobile, Verizon Dollars, Simplicity Plan, Marketing, Marketing Strategy, Influencer Marketing, Austin Powers, Nostalgia, 90s Nostalgia ]

FIFA’s rules meant Levi's had to cover its name during the FIFA World Cup 2026 ⚽🏟️Rather than fade into the background, ...
06/15/2026

FIFA’s rules meant Levi's had to cover its name during the FIFA World Cup 2026 ⚽🏟️

Rather than fade into the background, the brand turned the moment into a case study in memorable branding.
Sometimes the most powerful logos are the ones people can recognize without a single word👖🔥

➡️ Swipe to see how Levi’s transformed a branding limitation into a marketing victory 📈🎯

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Levi's® Stadium
[Marketing, Marketing Strategy, Social Media Marketing, Brand Strategy, Brand Marketing, Brand Recognition, Brand Identity, FIFA World Cup, Levi’s Stadium, Clean Stadium Policy, Sports Marketing, Branding Strategy, Visual Identity, Logo Design, Social Media, Brand Recall, Brand Visibility, Creative Branding, Advertising, FIFA, FIFA World Cup 2026, Marketing Campaign]

06/14/2026

Aiemann Zahabi is ready to represent Montreal and Canada with class on one of MMA’s biggest stages at UFC Freedom 250 tonight 🇨🇦🔥

Suga Sean O'Malley better be ready, because aiemannzahabi is coming to steal the show on their own South Lawn 🥊🛑

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[UFC, UFC White House, UFC Freedom 250, MMA, Canada, Canadian, MMA Fighter, UFC Fighter, Fight Night, Aiemann Zahabi, Sean O’Malley]

06/14/2026

The city that never sleeps finally has a reason to stay up all night! 🏆🗽

After 53 years, the Knicks are NBA Champions, and New York has turned into one giant celebration. From the Garden to the streets, this is a moment generations of fans have been waiting for 🏀🎶

This isn’t just a championship. It’s a New York moment that will live forever 🧡💙

🎥 New York Bucket List

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New York Knicks 🏀

Barbie lives on Dunkin’ ☕A two-story Dunkin’ in Manhattan has been transformed into the Barbie Dunkin’ DreamHouse™ to ce...
06/13/2026

Barbie lives on Dunkin’ ☕

A two-story Dunkin’ in Manhattan has been transformed into the Barbie Dunkin’ DreamHouse™ to celebrate a new lineup of pink summer drinks, topped with limited-edition Barbie
Pink Strawberry Cold Foam 🍓🗽

The immersive pop-up features a bright pink exterior, custom menu boards, pink-frosted donuts, photo ops, exclusive merch, and more. The limited-time experience is open throughout June as part of Dunkin’s summer-long celebration of all things pink 💕🍩

🎥 📸 Dunkin’

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[ Barbie, Dunkin, Dunkin Donuts, Pop up, New York City, NY, Times Square, Cold Foam, Summer Menu, Marketing, Marketing Strategy, Collaboration, Pop Up Shop, Brand Collaboration ]

06/13/2026

Backed by a nation. Built for this moment. Canada’s in your corner 🇨🇦🥊

aiemannzahabi takes on Sean O’Malley tomorrow at . Time to show the world what you’re made of 👊🔥

🎥 UFC Canada

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[UFC, UFC White House, UFC Freedom 250, MMA, Canada, Canadian, MMA Fighter, UFC Fighter, Fight Night]

Off Campus didn’t just land brand deals, it built them into the plot 🏒📺From locker rooms stocked with Liquid I.V. to Ap...
06/12/2026

Off Campus didn’t just land brand deals, it built them into the plot 🏒📺

From locker rooms stocked with Liquid I.V. to Apple products showing up in almost every study session, the
series blurs the line between storytelling and sponsorship.
Sometimes it feels seamless. Other times, it’s hard to look away.

Swipe to see how Off Campus blurs the line between storytelling and sponsorship - and why that balance matters 👀📈

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[Marketing, Marketing Strategy, Brand Strategy, Product Placement, Apple, AirPods, Under Armour, Nike, Brand Placement, Brand Strategy, Case Study]

06/11/2026

McDonald’s is kicking off its biggest FIFA World Cup campaign yet, bringing together some of the biggest names in soccer as it positions itself as a matchday staple for fans around the world ⚽🌎

The 60-second spot blends nostalgia with entertainment, revisiting defining moments from each star’s career before shifting into playful scenes inside McDonald’s restaurants alongside legends like Grimace and the Hamburglar 🎬🍟

At the center is the limited-edition FIFA World Cup ’26 Meal, which comes with one of nine collectible cups featuring Son HeungMin(손흥민)🇰🇷, , David Beckham, Thierry Henry, Ronaldo de Assis Moreira, A D 1 9⚡️, , @, or Grimace 🏆🥤

By turning a meal into a collectible fan experience, McDonald’s is aiming to become part of every World Cup watch party this tournament season. 🍔📺

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[Marketing, Marketing Strategy, Social Media Marketing, Influencer Marketing, Promotion Marketing, McDonalds, FIFA, World Cup, FIFA World Cup 2026, Campaign, Campaign of the Week, Son Heung-min, Lamine Yamal, David Beckham, Thierry Henry, Ronaldinho, Alphonso Davies, Christian Pulisic, Santiago Giménez, Grimace, Soccer, Football]

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