The Moment Lab

The Moment Lab PR & Brand Marketing

09/09/2026

What’s your favorite scary collab? 📞🔪

Sarah Michelle is answering the call this Halloween, reuniting with Ghostface for Angry Orchard’s new “Mystery Caller” campaign. The 60-second spot sees Gellar face off against the iconic killer, bringing her Scream 2 character Cici Cooper back into the conversation while serving up a killer collab for the brand’s new Thriller Pack 👻🎃

The limited-edition 12-pack features glow-in-the-dark Ghostface packaging and four flavors, which include Caramel Apple Curse, Headless Pumpkin, Blood Orange and the brand-new secret flavor, “Mystery Caller.” Because in this collab, the call is coming from inside the orchard 🍎📱

🎥 Angry Orchard

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[ Angry Orchard, Sarah Michelle Gellar, Scream, Scream Movies, Horror Movies, Slasher Movies, Campaign, Brand Collab, Collaboration, Marketing, Marketing Strategy, Social Media Marketing, Influencer Marketing, Hard Cider ]

The internet noticed. 👀 And Off Campus is giving fans something to talk about 💬After bel cameli archived photos and vide...
09/08/2026

The internet noticed. 👀 And Off Campus is giving fans something to talk about 💬

After bel cameli archived photos and videos featuring his Off Campus co-star el, fans quickly went into detective mode, speculating about what the social media move could mean for the pair. Ella later briefly reassured fans that everything is fine, but the internet clearly wasn’t ready to let the story go📱

Now, Belmont and Ella are back together on camera with a message straight from the set of Off Campus Season 2; a perfectly timed reminder that, whatever is happening online, the duo is very much together on set and ready for another season 🏒📺

PR move? Whether it was intentional or simply perfect timing, it’s certainly got fans talking about Off Campus Season 2 - and we’ll let the internet decide 😉

🎥 Off Campus

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[ Off Campus, Ella Bright, Belmont Cameli, Off Campus Season 2, Garrett Graham, Hannah Wells, Wellsy, PR, Public Relations, PR Move ]

09/08/2026

Who knew there was a sixth Spice Girl? 🎤 👀

Saturday Night Live alum Rachel Dratch joins Emma “Baby Spice” Bunton and Geri “Ginger Spice” Halliwell-Horner in a cheeky new Dunkin’ campaign, introducing their long-lost bandmate, Pumpkin Spice, just in time for the launch of the brand’s fall menu. ☕️🎃

Because apparently, the Spice Girls were missing one very important flavour 😂 🍂

🎥 Dunkin’

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[ Dunkin, Fall Menu, Campaign, Spice Girls, Pumpkin Spice, Emma Bunton, Baby Spice, Geri Halliwell, Ginger Spice, Rachel Dratch, Marketing, Influencer Marketing, Social Media Marketing, Marketing Strategy, Nostalgia Marketing ]

09/07/2026

Taco Bell is throwing it all the way back to 2016 with its latest Decades Menu campaign, bringing peak internet nostalgia to the feed 🌮📱

Created with Deutsch, the campaign film taps into iconic Vines of the era, from ‘What are those?’ and ‘Look at all those chickens’ to ‘Cute. I wish I could get it, but…,’ alongside a soundtrack inspired by 2016. The goal? To make the campaign feel less like an ad and more like scrolling through your feed a decade ago, a time many have since dubbed ‘the last good year’ of the internet 🛜🎬

The throwback goes beyond the campaign with a partnership with DiVine, a new AI-free, six-second looping video platform inspired by Vine. Taco Bell fans received early access and can now explore more than 2.5 million classic Vines while creating their own 🔄💻

The brand is also extending the nostalgia with exclusive merch partnerships with Camp Snap and Anti Social Social Club, bringing 2016’s carefree internet energy into 2026 🫶✨

🎥Taco Bell via YouTube

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#2016
[ Campaign, Campaign of the Week, Taco Bell, Vine, Decades Menu, 2026, Throwback, Nostalgic, Marketing, Marketing Strategy, Social Media Marketing, Viral, Viral Videos, 2016, 2000s Nostalgia, Social Media ]

Spirit Halloween just took our Off Campus obsession straight into spooky season 🎃🏒The retailer just dropped a new collec...
09/06/2026

Spirit Halloween just took our Off Campus obsession straight into spooky season 🎃🏒

The retailer just dropped a new collection inspired by Amazon Prime Video’s hit series, bringing some of the show’s most iconic looks to life, including Garrett’s Jersey, Hannah’s bunny costume, Dean and Allie’s Maverick and J-Lo moment, and more 📺🔥

Whether you’re looking to channel your favourite couple or fully commit to your Off Campus fixation this Halloween, the collection has you covered.

BRB, adding everything to the cart 😉🛒

📸 Spirit Halloween

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[Spirit Halloween, Off Campus, Halloween Costumes, Garrett Graham, Hannah Wells, Wellsy, Dean Di Laurentis, Maverick, Top Gun, Allie Hayes, J-Lo, Briar, Briar U, Briar University, Marketing, Marketing Strategy, Social Media Marketing Halloween Season, Spooky Season]

09/05/2026

Harrison Ford and Michael J. Fox are proving that talking about Parkinson’s doesn’t always have to be so serious 🩶

The longtime actors team up in a new campaign for the Michael J. Fox Foundation, encouraging people to show up for friends and loved ones diagnosed with Parkinson’s while bringing plenty of their signature humor along for the ride 😂🎬

The collaboration also brings their Shrinking connection full circle. Both actors earned Emmy nominations for their work on Apple TV+’s series, with Ford playing Dr. Paul Rhoades, a therapist living with Parkinson’s, and Fox playing Gerry, another Parkinson’s patient who becomes Paul’s friend and client. Now, their on-screen connection is carrying into a real-life conversation about friendship, support and Parkinson’s 🌷📺

🎥 The Michael J. Fox Foundation Michael J Fox

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[ Marketing, Marketing Strategy, Social Media Marketing, Influencer Marketing, Harrison Ford, Michael J. Fox, The Michael J. Fox Foundation, Parkinson’s, Parkinson’s Awareness, Shrinking ]

bel cameli , everyone’s favourite hockey player and boyfriend, Garrett Graham, in Amazon Prime Video’s hit series Off Ca...
09/04/2026

bel cameli , everyone’s favourite hockey player and boyfriend, Garrett Graham, in Amazon Prime Video’s hit series Off Campus, is the face of Lola Blankets’ “Westward” Fall 2026 collection, launching today 🏒🍂

Shot against sweeping outdoor landscapes inspired by Wyoming, the collection takes Lola Blankets’ signature luxury styles outdoors, pairing cozy textures with rustic, autumnal backdrops 🏔️🤎

The campaign also marks a first for Lola Blankets, with Cameli becoming the brand’s first celebrity to front one of its collections 🤩

🎥📸 : Lola Blankets

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[ Lola Blankets, Belmont Cameli, Fall Collection, Fall 2026, Marketing, Marketing Strategy, Social Media Marketing, Influencer Marketing, Celebrity Partnership, Partnership, Off Campus, Garrett Graham, Fall Campaign ]

Viral doesn’t always mean valuable 👀DRUSKI‘s “Athletes Get Concussions & Lose Their Minds” skit is a perfect example of ...
09/03/2026

Viral doesn’t always mean valuable 👀

DRUSKI‘s “Athletes Get Concussions & Lose Their Minds” skit is a perfect example of how quickly comedy can turn into a brand safety and messaging lesson when a sensitive topic enters the conversation 🏈📲

Swipe through for the marketing lessons behind the moment, and why chasing engagement at all costs can come with a much bigger price ➡️

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[ Druski, What Not To Do, Marketing Lesson, Social Media Marketing, Social Media Strategy, Marketing Strategy, Marketing, Marketing Lessons, Viral Video, Comedy, Controversial, Controversy, Content Creation, CTE ]

09/02/2026

Off Campus star antonio cipriano is turning up the heat as the face of Fireball Whisky’s latest brand campaign for its new limited-edition flavor, Fireball Torch’d Vanilla 🥵

Cipriano, best known for playing hockey player John Logan in Amazon Prime Video’s hit series, leans into a “smoky, seductive, and high-heat” aesthetic designed to capture the bold tasting notes of the new flavor 🔥🥃

🎥 Fireball Whisky

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[ Marketing, Marketing Strategy, Social Media Marketing, Influencer Marketing, Antonio Cipriano, John Logan, Off Campus, Whisky, Whiskey, Fireball Whisky, Limited Edition, Collab, Brand Collaboration ]

09/01/2026

Hershey’s is putting its own sweet spin on KATSEYE’s signature “Pinky Up” with the launch of its new Creme Bars 🍫🎶

The new campaign brings the global girl group together with HERSHEY'S Chocolate to celebrate individuality, friendship, and those everyday moments that deserve a little something extra. From Salted Caramel to Affogato, the new flavors invite fans to try something new and make the moment their own ☕️🍨

KATSEYE brings its signature energy to a campaign made for a generation that turns everyday choices into expressions of personal style and personality 🎯✨

🎥 HERSHEY'S Chocolate KATSEYE

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[ Hershey’s, Crème Bars, Chocolate, Campaign, KATSEYE, Daniela Avanzini, Lara Raj, Megan Skiendiel, Sophia Laforteza, Yoonchae Jeung, Marketing, Marketing Strategy, Social Media Marketing, Influencer Marketing, Collaboration, Brand Collaboration, Brand Partnership ]

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