05/27/2026
Chili’s tapped Lizzo to breathe new life into the iconic Baby Back Ribs jingle with a nostalgia-driven campaign that blends pop culture with pure brand recognition 🎶🍖
The spot pays homage to the legendary commercial with shot-for-shot callbacks to the original before flipping the script with Lizzo’s signature style, a brand-new verse and a flute solo played on a custom Baby Back Rib-shaped flute. also recorded an acapella version of the classic jingle, performing every vocal herself and giving longtime fans a modern take on a song they already know by heart 🪈
The campaign also doubles as the launch for upgraded Baby Back Ribs, now featuring meatier portions, up to 50% more ribs and a caramelized BBQ crust - proving the fan-favourite menu item still hits decades later 🔥
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[Marketing, Marketing Strategy, Influencer Marketing, Social Media Marketing, Nostalgia, Nostalgia Marketing, 90s, 90s Nostalgia, 1990s, Campaign, Campaign of the Week, Pop Culture]
