Bethany Corey

02/24/2022

Another helpful article from Social Media Examiner. If you want help with 1, 3, or 5 please reach out. I would love to see how we can grow your business together!

Learn six ways to improve your Facebook advertising for better results.

02/22/2022

This, yes! Entrepreneurs CONNECT with your potential clients! Need help telling your story in your ads or on your webinar? Let's get on a call and collaborate! Great wisdom in here, had to share!

02/03/2022

Are you unknowingly making one of these?

01/29/2022

01/29/2022

Are you missing out on leads and conversions? Check out ways to optimize FB Ads Manager in this great article from the Social Media Examiner https://www.socialmediaexaminer.com/7-ways-to-optimize-your-facebook-strategy-for-leads-and-conversions/ If you need help with any of this, that's what our agency does! Let's book a call!

Discover seven tricks to optimize your Facebook strategy to drive revenue across both organic and paid campaigns.

01/29/2022

Here's one of the most important parts of list- building that so many people forget!

01/16/2022

WHY WE IGNORE ADS & THE DECLINE OF THE EFFECTIVE AD

The main problem with “ads” these days?
Take, take, take…
They just want an opt-in of some sort AND there’s rarely follow-up (or if there IS follow-up they’re spamming you to death with things you don’t care about).
Then you get retargeting with another ad of “look at my shiny stuff!” (that you don’t really care about).
We all know what it feels like to be on the receiving end of that:
Yuck.
But if you’ve watched any number of trainings for marketing, it can be confusing because that’s the GOLDEN rule, right?!
✅ Give the lead magnet/freebie!
✅ Get the email!
Make 💰💰💰
This WORKS they say! (Maybe in 2016? When ads were cheap and you could advertise anything and make a win?).
But here’s what REALLY wrong with the whole Facebook™ ads marketing approach taught in 99% of courses…
It’s all about take, take, take.
The vast majority of email marketing campaigns TAKE from their potential customers and don’t give back (they SAY they're giving with a generous lead magnet, but c'mon. We know the purpose).
The REAL problem with ads campaigns these days is they all WANT something (AKA “look at my stuff!”).
(This is aside from the obvious problem of the fantastical story-telling of how this person made x number of $$$ in x number of days while walking on a beach—you KNOW why those don’t work).

Newsflash:
Nobody cares about your stuff.
Nobody is even that impressed with your lead magnet (unless it REALLY speaks to them).
What MATTERS is:
The relationship you build with people.
How OFTEN you show up for them.
How much you CARE about responding to then and interacting with them (and if you’re too busy, hire a VA to help you do that!).
The problem with ad campaigns is they’re not designed with the customer journey in mind.
They are aggressive and try to push you through a funnel you may not care about.
They’re not designed to BUILD relationships.
They’re designed to make a quick sale.

The good news?
The Facebook™ advertising platform makes it REALLY easy to run “Ads that don’t FEEL like ads” (my favorite saying!).
To run ads that provide VALUE and build relationships without asking for anything in return until your customer comes to you (and then it’s THEIR idea).
If there’s ONE shift you’ll make this year, make it more human ad campaigns (AKA relationship-building campaigns).
Make a lot of videos. Write a lot of posts. Let people into your life. (Then make those retargeting "ads").
Trust that THIS will be far more effective at helping with sales than anything else.
(Ads that don’t feel like ads).

01/11/2022

AN ENTREPRENEUR IS THE PERSON WHO'D RATHER WORK 80 HOURS A WEEK FOR THEMSELVES THAN 40 HOURS A WEEK FOR SOMEONE ELSE

Here’s what irks me in the online business space:
How many people are flaunting a misleading “build-a-business-from-the-beach” solution which is simply too easy to be true.
They also hint that it can be done without moola! In 3.5 minutes a day (seriously!! I recently saw this exact CLAIM in an ad) or with a small audience and no list. (Even do it while you’re on vacation they say!).
So I tease…but it’s really not a far exaggeration of MANY advertisements for the courses I see online.

But don’t buy it for ONE second.
When you’re an entrepreneur it’s HARD.
It takes time (lots of time).
It takes hustle (more than you ever realized you even had).
More tenacity and persistence than seems humanly possible.
You’re gonna get to bed late many days, rise ridiculously early others, have a business meeting to put out a fire while on vacation, despite your best attempts otherwise.
The laptop lifestyle being sold online is nothing more than a tempting deception being sold to line other people’s pockets (plus I never got that whole “work from the beach” anyway…there’s no reliable wifi at the beach…is there?!).
I digress.

So let’s face it, friends:
There are no easy solutions.
✅ You need money.
✅ Dedication.
✅ Time.
✅ Energy.
✅ Focus.
✅ Vision.
✅ Enthusiasm.
✅ And an incredible imagination for what COULD BE:
More freedom, more independence, more creativity, more helping, more fulfilment and on and on and on…
Because IT IS possible. (I’m LIVING PROOF.).
But I can promise you it’ll be harder than you ever imagined.
But I believe in you. You can do it.
Because when you’re really, there really are good people willing to help get to your dream life as quickly as possible (and will NOT sell you an elaborate fabrication for a quick buck).