KrokCroc

KrokCroc If, well, something is expensive to sell, then this is for us!

"The gap between what you expect and what you provide is where the magic happens, in business and in life." -Jay Baer, f...
02/05/2023

"The gap between what you expect and what you provide is where the magic happens, in business and in life." -Jay Baer, founder of Convince and Convert and New York Times bestselling author of Youtility: Why smart marketing is about helping, not typing

"On average, five times more people read the headline than read the main text. When you write a headline, you've spent e...
02/05/2023

"On average, five times more people read the headline than read the main text. When you write a headline, you've spent eighty cents of your dollar". -David Ogilvy

The advertising image is frank, at least in the most expressive way.Roland Bart
02/03/2023

The advertising image is frank, at least in the most expressive way.

Roland Bart

Advertising is the art of aiming for the head to hit the pocket.Vance Packard
02/03/2023

Advertising is the art of aiming for the head to hit the pocket.

Vance Packard

It turns out that there is also the pleasure of wandering the empty streets at random, not knowing the way. A strange, s...
02/02/2023

It turns out that there is also the pleasure of wandering the empty streets at random, not knowing the way. A strange, strange city. A strange, strange life.
But it's real. It's real.

Love for a particular city is conditioned by the feelings experienced in it, not by the city itself.
02/02/2023

Love for a particular city is conditioned by the feelings experienced in it, not by the city itself.

If one does not love the sales process, the customer or the product - then one cannot expect long-term and systematic su...
02/01/2023

If one does not love the sales process, the customer or the product - then one cannot expect long-term and systematic success.

Salespeople at the beginning of the century were clowns (buy attention and bait), then walking encyclopaedias (kill with...
02/01/2023

Salespeople at the beginning of the century were clowns (buy attention and bait), then walking encyclopaedias (kill with product facts), then special forces (sell at any cost, regardless of customer needs). And today they are partners with the customer. Partners respect each other, listen to each other and sign only mutually beneficial deals.

"Make the customer the hero of your story". - Ann Handley
01/31/2023

"Make the customer the hero of your story". - Ann Handley

«Небольшой список, который хочет именно то, что вы предлагаете, лучше, чем большой список, который не обязателен». – Рам...
01/31/2023

«Небольшой список, который хочет именно то, что вы предлагаете, лучше, чем большой список, который не обязателен». – Рамзи Лейменстолл

Imagine: a company has come up with a name for a premium youth clothing brand. It perfectly captures the essence and seg...
01/30/2023

Imagine: a company has come up with a name for a premium youth clothing brand. It perfectly captures the essence and segment of the brand, is unique, understandable to the audience, and the trademark and domain are free. Everything seems to be fine, it can be claimed.

The name is Clothing4Yungppl.premium.

Indeed, no one else has such a name, it captures the essence of the brand (translated as clothing for young people), the trademark is definitely free. But obviously, such a name cannot be claimed - it is impossible to read and pronounce on the first try.

This is an exaggerated example, so it is obvious. But often companies choose really unreadable and unpronounceable names...
01/30/2023

This is an exaggerated example, so it is obvious. But often companies choose really unreadable and unpronounceable names, arguing that the choice is unique and conveys the essence. Don't be like that.

To test a name for readability and easy pronunciation - companies conduct surveys and focus groups, showing respondents naming options.

From these surveys, you can see whether customers will pronounce your brand name.

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91105

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