Bianca La Blanca

09/20/2022

Happy Monday! (Is it a happy Monday?). Being an entrepreneur on a Monday can be just as tough as someone working a 9-5. If you're like me and didn't accomplish everything on your to-do list today, you're not a failure. Your business is not a failure. Like Octavia Butler once said: "In order to rise from its own ashes, a phoenix first must burn." (If that doesn't resonate, that's okay. I just like Octavia Butler). Have a great rest of your week!

09/20/2022

So you've launched your ads and folks are not buying what you're selling. You're watching your ad spend go up every day with no results. Again. Ugh. What do you do?

(Besides having a meltdown and yelling at your ads manager, of course. Just kidding, please don't do that).

You're angry and frustrated and don't trust anyone else to handle your ads so you take matters into your own hands. You think: Maybe FB ads just aren't for me? Maybe this is just a waste of time and money. Maybe I should try a different marketing platform. I can't do this....

You open your FB(TM) business manager and consider turning off your ads. You start stress-scrolling back and forth on the ads manager looking at all the money getting flushed down the drain with no leads (ugh!).

That's when you realize you don't even know what all the numbers mean! What's a CTR?? What's a CPM?? How do I even know which ads are getting folks to click and view my products and which ads are not?!

I know. It's a lot. If you don't already feel stress just reading this post, you might by the time you're done trying to run your own ads. I've been there.

But we can figure this out. I'm linking a video cheatsheet that breaks down key metrics you need to know so stop wasting money and start optimizing your ads for success. You've got this!

Wondering whether your Facebook ads are working? Not sure which metrics to track? Facebook Ads expert Amanda Bond shares 7 metrics to watch: Return on Ad Sp...

09/15/2022

You walk through the mall. You see a ton of sales signs at shoe stores. You're not really looking for shoes. (You're looking for bath bombs at Lush). You notice the signs but you don't really pay much attention. You keep walking.

A little further along, you notice the smell of cinnamon rolls. Oh my gosh do they smell good. As you get closer, you see someone with a baker's hat on handing out free samples of freshly baked cinnamon rolls. The smell fills your nostrils and you're hooked. You stop.

They start to approach you with a sample. As they near you, you realize you really don't need a cinnamon roll right now. Even if it is free. (You forgot for a minute that you can't eat dairy, gluten makes you tired and cranky, and your tooth hurts, so tons of sugar maybe isn't the best idea for a lunch snack). You walk on by.

Why am I talking about cinnamon rolls as an ad strategist? Listen, that wouldn't be me in the mall. I'd probably go for the free sample even though I'm low key lactose intolerant and try to avoid gluten because my ancestors preferred corn to wheat. But. And...

Targetting matters. Targettting is everything in the digital marketing world. You might have the best offer (truly, I mean, what is better than a free cinnamon bun sample?). You might have your "ad" or "free sample" in the most strategic part of the mall or digital space. Tons of people are viewing your ad or getting tempted by your free offer. But why don't they stop? Why don't they buy?

It all comes down to understanding what people really want. Once you know who will not only be tempted by your offer, but who will actually grab it (or taste it, in the case of cinnamon buns at the mall), you won't be advertising cinnamon buns to sugar-free, gluten-free, and dairy-free folks, so to speak.

So, let's talk targeting. Check out this video and see how much of this makes sense to you. If you have any questions or want to talk strategy for your business, let's jump on a call together.

Need to find new and relevant audiences to target with your Facebook ads? Expert Rick Mulready shows you an advanced targeting method for expanding your cold...

09/15/2022

Making a successful digital ad campaign can be overwhelming. There are so many layers, levels, and components. It's a lot! Sometimes you just need someone to walk you through the process step by step.

Check out this video and see how much you can do on your own! If you're still getting stuck, let's jump on a free strategy call together.

Want a step-by-step walkthrough of all the critical elements needed to set up a Facebook ad in Ads Manager? Facebook ads expert Rick Mulready shows you what ...

09/15/2022

I remember the first time I got a digital ad rejected. I was all fired up, ready to run my own ads. My copy was set, images chosen and tested, everything was ready to go. But then I got a message with the news: my ad got flagged.

Many people have had their ads rejected and never know why. I don't want you to be one of those people. If you're anything like me, you want to keep your ads running and avoid any snags you can along the way. Here's an article that'll give you the top 17 phrases not to use with some suggested wording for ways to improve your ads and make them compliant. You got this!

Learn the 17 types of words to avoid when you advertise across Meta platforms and you'll discover what to say instead.

02/05/2022

7 WAYS TO OPTIMIZE FOR LEADS & CONVERSIONS
What is the difference between page posts that increase brand awareness and posts that convert supporters into customers? Everything! How often are you putting in a Call To Action (CTA) in your posts? What are your CTAs? Don't know? You're in the right place! Read on to learn more OR click the link below to book a FREE strategy call with my team and let's talk :): https://go.biancalablanca.com/home

https://www.socialmediaexaminer.com/7-ways-to-optimize-your-facebook-strategy-for-leads-and-conversions/

Want four new coaching clients? And want them yesterday? We'll build your Facebook ad campaigns and deliver you with your clients - if we don't, YOU JUST DON'T PAY!

02/05/2022

Update! Have you noticed your Facebook (TM) ad targeting options have changed? Just this month, Facebook (TM) has eliminated certain targeting options for ads. Want to know how this will affect your business goals? Check out this article and stay tuned for more updates on my page :)

Learn important considerations for Facebook ad targeting and discover steps you can take to improve your results.

02/05/2022

Pop Quiz! How often should you be checking your Facebook (TM) ads? How much are you spending to reach your target audience? How do you avoid boring your audience with too many of your ads? Where do you look to find out if your ads are giving you a ROI? If you don't know these answers, you're in the right place! Keep reading to find out more. Or you can book a FREE strategy call with our team to get answers.

Discover how to optimize your Facebook ad analysis so you can improve your overall ad performance.

02/04/2022

Pop Quiz! What is the click-through rate (CTR) for your ads? Bonus: What should your CTR be?
If you don't know these answers right now, you're in the right place.
Read on for the answers....

Facebook™ calculates your CTR by dividing an ad's total number of clicks by its total number of impressions. The result is then multiplied by 100 and expressed as a percentage. Your click-through rate for your ads should be around 1%.

Discover the current metric and usage benchmarks you need to build a Facebook or Instagram ad strategy that converts in 2022.

01/31/2022

❗️You Don’t Pay Until You Have Results ❗️
Facebook(™) has an advertising audience of 2.14 billion. Just let that sink in for a minute. Where else can you get that many eyeballs in one place to see your offer? I mean, that kinda speaks for itself… If you aren’t advertising on Facebook (™), you’re leaving money on the table.
But FB advertising can be overwhelming, time consuming, and a waste of money if not done correctly. The days of easy social media advertising are over. You can no longer throw up some catchy words and a picture and expect to get results. It takes research, proper targeting, optimization, funnel building, retargeting… what?? Yeah, it’s a lot. And it can feel impossible to keep up.
But luckily, it’s not magic…
I work with a cutting edge team of ad strategists and copywriters who are ready to get you to the next level. We are a boutique agency and only take on a select number of clients per month. Want to book your FREE strategy call to see if you qualify?

01/28/2022

As entrepreneurs, we often forget that so much of our success depends on our own mindset. Nobody becomes a master of their craft without mistakes & failures. How do we get better at what we do? Each step of the way, we can tell ourselves, "I didn't lose. I won something." Tell me about a time when you thought you lost. Now tell me, what did you win from that?

01/24/2022

Here's a sad tale... People often hop on a call with me after they're spent tens of
thousands of dollars on coaches, trainings and marketing programs. What most of
these "programs" lack is the personal touch - the customized advice OR they are
coaching businesses being run by coaches who haven't yet achieved success (so
they are just feeding you theories really!).
✨
And most of these programs or coaches will get you to waste far too much time on
things like website, logos, printing business cards, writing personal letters from the
perspective of your ideal customer avatar, etc and spend far too little time on the
MONEY MAKING tasks of your business! (AKA just put yourself out there!)
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So many people have said to me: If ONLY I had spent some advertising at the
beginning. Advertising (even a little a day!) is a great way to find out 1) who likes what
you're speaking about! 2) What kind of offerings might they like!
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So here's the truth: start advertising way before you think. Start recording FB lives on
various topics and promote them!
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All those courses and programs that you think will be the ticket to your success are
NOT. They are, my friend, just another fancy distraction from just putting yourself out
there!