Direct-to-Consumer Marketing and Subscription Experts
direct upside group is a boutique direct-to-consumer marketing and customer experience transformation consulting practice founded in 2016. direct upside group was created to address an increasing need in the marketplace for guidance from proven, senior-level direct-to-consumer experts available as consultants or part-time, “fractional” marketing leaders. With a focus on subscription business models, we are passionate about helping our clients analyze, discover, create, and execute insightful and successful strategies to move their businesses forward. We bring decades of direct-to-consumer experience, leadership and guidance to fuel growth and transformation by helping companies:
- Significantly optimize their current acquisition, retention or customer experience efforts
- Launch a new product or brand
- Add a new channel (such as DRTV) to their media mix
- Create an omni-channel business
- Add or optimize subscription business models
- Supplement and train their current team with fractional subject matter experts
Lisa Bratkovich is the CEO and founder of direct upside group. Starting her career in direct-to-consumer marketing, she has remained a direct-to-consumer and direct response marketing leader for over 25 years. An ideator and strategist, she is also known for her strong work ethic, tenacity and resourcefulness when it comes to ex*****on. Prior to direct upside group, Lisa Bratkovich was Chief Marketing Officer at ChromaDex, a $59 million science-based public nutraceutical company. She has also held Marketing leadership roles at a variety of successful privately held direct-to-consumer companies including 13 years at $1.6 billion direct-to-consumer industry leader Guthy|Renker. At Guthy|Renker, she served as SVP of Marketing, launching, managing and optimizing highly successful multi-million dollar health and beauty brands.
