Optimist Inc

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Optimist is a collective of thinkers, makers and doers who architect next level brand experiences. Inspired by culture, ...
02/23/2023

Optimist is a collective of thinkers, makers and doers who architect next level brand experiences. Inspired by culture, enabled by technology and powered by adrenaline, we are an independently-owned agency that has spent over a decade creating unexpected brand experiences that move people.

Alone we can do so little but together we can do so much! Swipe left to see how we . πŸ’ͺ
02/23/2023

Alone we can do so little but together we can do so much! Swipe left to see how we . πŸ’ͺ

On International Women’s Day, lululemon launched footwear to the world, made for women’s feet first. Optimist was brough...
02/22/2023

On International Women’s Day, lululemon launched footwear to the world, made for women’s feet first. Optimist was brought in to bring the story telling to life through an immersive multi-level experience in NYC.

The media journey spanned an installation inspired by the timeline of lululemon’s women-first innovations, introduction of four protagonists as ambassadors of the launch, an on-stage keynote featuring the product development story, a product reveal moment in the form of a curated β€œpowerwall” display, a run trialing experience throughout NYC, as well as 1:1 interviews.

π—–π—’π—‘π—–π—˜π—£π—§ β€’ 𝗖𝗒𝗣𝗬 β€’ π—˜π—«π—£π—˜π—₯π—œπ—˜π—‘π—–π—˜ β€’ 𝗣π—₯π—’π——π—¨π—–π—§π—œπ—’π—‘ β€’ 𝗣π—₯π—’π—šπ—₯π—”π— π— π—œπ—‘π—š β€’ π—–π—’π—‘π—§π—˜π—‘π—§

Creative minds coming together to inspire and be inspired! 🎨 Check out the amazing works of art from our very own Optimi...
02/22/2023

Creative minds coming together to inspire and be inspired! 🎨 Check out the amazing works of art from our very own Optimist teammates around the world featured at our very first Arthouse Gallery in the LA office.

Briana (Financial Analyst) has a passion for finance and arts, therefore seeks to take the lead in projects in which fin...
07/26/2022

Briana (Financial Analyst) has a passion for finance and arts, therefore seeks to take the lead in projects in which finance meets creative work. In addition to her financial career, she has a relentless drive to give a voice and visibility to underrepresented people and has chosen to pursue this mission through πŸ’±financial literacy and creative pursuits in writing.πŸ–ŠοΈ

Originally from Saginaw in Michigan, Briana celebrates her heritage and uplifts others to do the same, curating creative work as a freelance contributor and editor for blogs representing Black Millennials, a screenwriter, and Host of Creative Conversations with Briana Elmore podcast. Briana enjoys traveling around the world, loves 🍣sushi, and is obsessed with πŸ‘‘Queen Bey!

# optimistteam

The future of marketing is here at Google Marketing Live. From customer support to product innovations, this moment was ...
07/22/2022

The future of marketing is here at Google Marketing Live. From customer support to product innovations, this moment was more than a flagship for our team– it was a chance to bring interactive demos, in-person programming and livestream keynotes to life! We had a blast creating an experience to reimagine what hybrid means for the advertising industry.



A special spotlight on our πŸ†award-winning Motion Designer, Andy who won the Instructor of the year award at The Fashion ...
07/19/2022

A special spotlight on our πŸ†award-winning Motion Designer, Andy who won the Instructor of the year award at The Fashion Institute of Design and Merchandising! πŸŽ‰

Andy is an enthusiastic and innovative motion graphics artist who always has an eye on the minutiae details with experience spanning multiple fields. Outside of work, he is a teacher at FIDM, empowering up-and-coming digital media artists in Downtown LA.

He is a πŸ“Έ photography nerd and an all-around explorer of all things outdoors. He loves to ride his 🚴 BMX bike and explore new spots to ride it!

Liz ( Graphic Designer) is a creative, cat mother of two - Blu & Binx, and a proud Latina who was born and raised in Nor...
06/01/2022

Liz ( Graphic Designer) is a creative, cat mother of two - Blu & Binx, and a proud Latina who was born and raised in Northeast LA.
She has experience in many areas of the design world including print production, brand building, marketing, and experiential design. A lover and participant of the calligraphy world, she loves to hand-lettering and drawing from time to time.

Liz is also a LakerπŸ€ & Dodger⚾️ fan to her core, so catch her at a ball game, lettering some lyrics, watching Fixer Upper on loop, or just jammin' out to some 🎢 tunes.

At Optimist, we are a collective of strategists, creatives and artists. 1. Kurt Iswarienko - 56 Fontanka 2. Franz Stei...
05/26/2022

At Optimist, we are a collective of strategists, creatives and artists.

1. Kurt Iswarienko -
56 Fontanka

2. Franz Steiner - Weibermacht, 2022

3. Erik Siador -
Contrast, 2020
Daily Disruption, 2015

4. Mingxin Cheng -
Rip Van Winkle, 2021

5. Ryan Blair -
Beauty Regimen, 2022 Dogcatcher, 2019
Your Driver Has Arrived, 2022

6. TH -
A Hymn To Anuket, 2022

7. Chris McKay -
Faces, 2022

8. Eli Chavez -
Middle Finger to Hate, 2022
I Have Something to Say, 2020 Sadness, 2020
Loud Word, 2020

9. Mischa Meyer -
112th St., 2019
Night Lights, 2021
4th of July, 2021
110th & McKinnley, 2021

πŸ“Έ : Eli Chavez

At Optimist, we are creatives in and outside of work. A few months ago, we had our first Arthouse Gallery Opening in ou...
05/26/2022

At Optimist, we are creatives in and outside of work.

A few months ago, we had our first Arthouse Gallery Opening in our LA office. Our show in LA β€” ARTHOUSE β€” featured art from our teammates around the world.

πŸ“Έ : Eli Chavez

πŸ–ΌοΈ : .creative .c_design

At Optimist, we are creatives in and outside of work. A few months ago, we had our first Arthouse Gallery Opening in ou...
05/26/2022

At Optimist, we are creatives in and outside of work.

A few months ago, we had our first Arthouse Gallery Opening in our LA office. Our show in LA β€” ARTHOUSE β€” featured art from our teammates around the world!

πŸ“Έ : Eli Chavez

πŸ–ΌοΈ : .creative .c_design

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Los Angeles, CA

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