The LANY Group

Architecture for the Original. Authority Infrastructure for 9+-figure brands. Bicoastal Authority Infrastructure firm.

The Lany Group is a strategic communications and digital agency helping ambitious brands earn visibility, build trust, and drive growth through high-impact PR, intelligent web design, and performance marketing. As a full-service PR and digital strategy agency, we collaborate with our clients to elevate their visibility, strengthen their reputation, and design high-impact experiences across web, media, and marketing channels.

09/24/2026

Ask ChatGPT who the leading expert is in your category. Then ask yourself: would you have guessed that name?

If it's not you — or worse, if it's a competitor with objectively less experience — you're not imagining a problem.

You're looking at a real, measurable gap between reputation and retrieval.

AI models are pulling from whatever's been independently published, recently and often, about a topic.

Not from your website copy. Not from your LinkedIn caption. From coverage other people wrote about you.

This is the part of 2026 marketing nobody fully priced in: the brands winning AI visibility right now aren't necessarily the best in their category.

They're the most consistently written-about.

We run this exact diagnostic for brands before we ever pitch them anything. If you want to see where you actually stand, ask us — we'll show you the real answer, not a guess.

09/22/2026

A client asked us to “just get on Reddit” after reading a headline. We had to talk them out of it.

Not because Reddit doesn't matter — it clearly shows up across AI citation studies, sometimes prominently.

But its share moves fast enough that building an entire strategy around one platform's current citation percentage is building on sand.

What doesn't move as fast: a genuine presence across owned content, earned press, expert commentary, and authentic — not manufactured — participation in public discussion.

That's a mix an AI model can draw from no matter which platform is having a good month.

Tracking on this found something more durable than any single-channel stat: cited press releases consistently contain roughly twice the statistics and two and a half times the bullet points of releases that don't get cited.

That's not about chasing Reddit. That's about the underlying content actually being structured to be useful.

If you want a strategy built on the durable stuff instead of last month's headline, let's talk about what that mix should look like for you.

09/20/2026

A brand came to us after a year of an AI content subscription. Their output tripled. Their inbound leads didn't move.

Nothing about their content was technically wrong. It was well-formatted, on-topic, regularly published.

It just didn't say anything a competitor's AI subscription couldn't have produced too, because it was generated the same way, from the same kind of prompts, without a specific point of view driving it.

Research on this found that even PR professionals who use AI heavily still edit nearly everything it produces by hand.

Because the tool gets you a draft, not a decision.

What that brand was missing wasn't more content. It was someone deciding what the content was actually for.

If more content hasn't translated to more pipeline, that's worth a real conversation before you buy another tool. Let's talk

09/17/2026

A CEO told us, “I don't have anything interesting to say publicly.” Six months later, his posts were outperforming the company page ten to one.

The shift wasn't that he suddenly became a better writer.

It's that people trust people more than they trust institutions right now.

Recent research puts overall trust in CEOs at under half, but the data also shows a real appetite for leaders who actually show up and engage directly, not through a corporate filter.

The company page can announce a launch. It can't have an opinion, disagree with a trend, or tell a story about a mistake that taught them something.

Only a person can do that — and that's exactly the content buyers say moves them.

If you're not sure what your leadership team's voice would even sound like in public yet, that's the first thing we help figure out. Let's talk.

09/08/2026

A wellness brand we talked to had seven-figure social impressions and zero mentions across ChatGPT, Perplexity, or Google AI Overviews for their own category.

Not because their product was bad. Because nothing independently published about them existed anywhere an AI model could retrieve it.

Their entire footprint was paid placement and owned social — both essentially invisible to systems trained to cite third-party, indexable sources.

Meanwhile, a smaller competitor with a fraction of the following had two mid-tier trade press mentions and a founder who'd done three podcast interviews that got transcribed and indexed.

Guess who came up when we asked AI who the category leader was.

This isn't a hypothetical — research on this found only about 15% of product categories even have a “dominant” brand inside ChatGPT's answers right now, meaning most categories are still wide open.

The brands filling that gap aren't the loudest on social. They're the ones with a footprint AI can actually read.

If you want to know where the gap is open in your category before a competitor claims it, that's exactly the work we do. Let's talk.

09/02/2026

A founder told us last month: “We got written up in three major outlets this year. Why doesn't ChatGPT know who we are?”

Turns out all three hits ran the same month, on the same news cycle.

Nothing's been published about the brand since.

Muck Rack's research on this is blunt: the media/AI landscape now runs on volume and currency, not on landing one big placement.

A spike of earned coverage that goes quiet for eight months looks, to an AI model retrieving “recent, relevant sources,” a lot like silence.

This is the part most brands miss: a press hit is a moment. Authority is a habit.

The founders currently showing up when people ask AI “who's the expert in [category]” aren't the ones who got the one great story.

They're the ones who never stopped being written about.

If your last big press hit was months ago and you're wondering why it isn't “sticking” in AI answers, let's look at what's actually publishing about you right now — and what should be.

08/30/2026

There's a stat going around that Reddit shows up in 40% of AI answers. We went looking for the source. We couldn't find it.

What we did find: Reddit's actual citation share swings wildly by study and by week.

One tracker saw it spike to roughly 60% of ChatGPT citations in a single month, then collapse to around 10% a few weeks later.

Another found it in single digits to low teens across different AI engines entirely.

Meanwhile, tracking of 5.35 million real citations puts earned/news media at roughly 40% and owned content at just over 50%, split across everything else.

Wikipedia and Reddit combined can account for over a quarter of ChatGPT's citations in some audits, with legacy outlets like the Wall Street Journal and New York Times not even cracking the top 20.

The honest version of this story: authority infrastructure isn't one channel winning. It's a mix — earned, owned, and public discussion — and the mix keeps moving.

If you want the current, verified picture for your category instead of a stat that's already out of date, that's what we track for clients every week. Let's talk.

08/27/2026

89% of marketing leaders plan to spend more on AI tools next year. Only 53% say they're getting meaningful ROI from the AI they already have.

That gap, from recent research, is the whole story.

AI tools are extraordinary at producing content quickly.

They are not built to decide what story is worth telling, when, to whom, and through which channel — the actual strategic decisions that determine whether content does anything at all.

A tool can write you fifty LinkedIn posts by lunch.

It cannot tell you that eight of them contradict your last press cycle, or that the ninth one is the only idea worth publishing this month.

That judgment is the part still missing, and it's exactly the part that turns output into results.

If you've got the AI tools but not the strategy pulling them in one direction, that's usually the actual gap. We can help you find it.

08/25/2026

73% of decision-makers say an organization's thought leadership is more trustworthy than its own marketing materials. Not competing content — the same organization's own words, in two different formats.

That's from Edelman and LinkedIn's B2B research, and the gap comes down to voice.

Marketing materials read as the brand talking about itself.

Thought leadership — an actual named person, with a point of view, willing to be wrong in public — reads as a person talking to another person.

The same research found 60% of buyers say strong thought leadership makes them willing to pay a premium.

Structurally, that's not something a logo can produce. Only a person can.

Every brand still running exclusively brand-voice content is leaving that entire trust premium on the table.

If your leadership team isn't publishing anything under their own name yet, that's usually the single fastest lever we pull for a client. Want to talk about what that could look like for yours?

08/20/2026

A brand with zero third-party reviews gets cited by AI about 1% of the time. Add just a handful, and that jumps to over 50%.

Seer Interactive and Trustpilot ran this test across more than 800,000 real AI responses and 1,900+ brands.

The mechanism is almost embarrassingly simple: it's not really about the reviews themselves.

It's that a reviewed brand becomes indexable in normal search, and AI retrieval mostly rides on top of the same search infrastructure it's supposedly replacing.

This is what “PR impacts AI visibility” actually looks like in practice. It's not mystical.

It's: does independently-published, structured, current content about your brand exist somewhere crawlable.

PR's job has always been getting a brand talked about by people who aren't the brand. It turns out that's precisely the raw material AI retrieval runs on.

If you want to see exactly where that gap is for your brand, we can pull the data. It usually takes one conversation to know where to start.

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Los Angeles, CA
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https://thelanygroup.com/, http://thelanygroup.com/diagnostic

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